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Mobile Attribution: The Definitive Guide for eCommerce Businesses

Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.

Feb 10, 2023
by
Allen Finn

The Guide To Ad Copy: What You Need To Know

Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.

Jan 27, 2023
by
Allen Finn

3 Principles to Evaluate Your Home Page Copy

Our home page copy, or the content we put on our main page, is the most important thing to drive action. We should always evaluate it. Use these simple principles, along with data tools, to tweak and improve your home page copy on a routine basis.

Mar 7, 2023
by
John Paul Hernandez

The 10 Best Influencer Marketing Tools for 2023

There are some really great tools out there for influencer marketing. Some tools have a higher price point, and some have a lower one. This post will help you make better decisions as you look for the right influencer marketing tools, let’s dive in!

Feb 27, 2023
by
Daniel Okon

6 Marketing Strategies to Survive a Recession

As a business owner, you need a foolproof plan for your business in case a recession hits. Use these marketing strategies for a recession to protect your company from the looming crisis. The strategies will help ensure long-term business growth.

Jan 26, 2023
by
Reena Aggarwal

A Guide to Ecommerce Photography That Sells

When you’re online shopping, what are the odds you pay attention to the copy over the images? Probably really low because we’re mostly visual people. In this blog post we'll find out what type of photos should you have on your site and how should you lay it out to convert customers and sell.

Jan 25, 2023
by
Ashley Kim

Your Complete Guide To Facebook Ads For Ecommerce

Since Facebook can be quite intimidating to new advertisers and smaller players, with its variety of ad formats and targeting options, this guide will give you a comprehensive overview of how to use Facebook Ads for eCommerce and how to correctly measure and attribute your ad performance.

Jan 18, 2023
by
Pia Mikhael

Here’s How to Dominate with Webflow Ecommerce

With so much noise in the marketplace and new brands popping up everyday, it’s becoming more and more important to lean into educational experiences, branding, and increasing buyer confidence through design. Keep reading to learn how you can leverage Webflow’s powerful ecommerce tools to 10x your sales.

Dec 22, 2022
by
Nicholas Reed

The Top 10 Ecommerce Podcasts for 2023

If you’re in the world of DTC – whether that’s in marketing, running your online store, or you’re just an aficionado – you’re in luck. We’ve put together a curated list of the top 10 ecommerce podcasts you’ll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.

Dec 20, 2022
by
Kaleena Stroud

Your Ultimate Guide To Target ROAS

If you're a marketer in the world of digital advertising, you've likely heard of Target ROAS. This guide will cover everything you need to know about Target ROAS advertising, including how to calculate it, how to set up a target ROAS campaign, and how to measure your results and scale with data.

Dec 13, 2022
by
Pia Mikhael

How to Set Up an Ecommerce Dashboard in Seconds

For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.

Dec 8, 2022
by
Kaleena Stroud

3 Key Accounting Mistakes that E-Commerce Entrepreneurs Make

E-commerce entrepreneurs commonly make mistakes in revenue recognition, inventory accounting, and sales tax compliance. Understanding common pitfalls can help your e-commerce business adapt and overcome them to produce accurate financial statements and tax remittances.

Dec 7, 2022
by
Blake Admire

How to Build an eCommerce Sales Funnel that Converts

A conversion funnel for eCommerce follows the same rule as the customer journey—however, it also contains elements specific to your industry. This can show up as the tools you use to bring potential customers one step further in their buying journey. DTC Shopify merchants who want to grow their eCommerce business need to understand this process, and design a funnel to help them along their way.

Nov 24, 2022
by
Colin Dougherty

😎 Building A 10K Per Month Agency, 4 Ecom Mistakes, and More

In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!

Oct 27, 2022
by
Rabah Rahil

📊 New BFCM Consumer Insights, Ad Creative Trends, and More

In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!

Oct 20, 2022
by
Rabah Rahil

Increase Your Holiday Checkout Conversions & More with Sustainability 🌳

Sustainability is crucial, but how does it fit into a business model in a way that makes sense? In this article, we'll find how to pair supporting our planet with growing your business.

Oct 23, 2022
by
Trevor Laudate

Increase Q4 Performance with Multi Funnel Testing and AI-Based CRO

This article is focused on how you can boost your conversions and Average-Order-Value through improving website performance. Here’s how you can increase Q4 Performance with Multi Funnel Testing and AI-Based CRO.

Oct 23, 2022
by
Carl Weische

🤳 Free (proven) UGC script, 11 simple CRO tips, and more!

In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.

Aug 25, 2022
by
Rabah Rahil

✅ Proven Market Research Checklist, Recession Data, and More

In this blog we have a full market research checklist, an article on important data re: the looming recession and we talk about how to run better 1:1 meetings.

Jun 30, 2022
by
Rabah Rahil

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

Jun 24, 2022
by
Rabah Rahil

🐳 100M Dollar Mistake, Counterintuitive Marketing Strategies, and More

In today's blog we talk about why CX can’t be ignored, how a startup’s sole dependence on Facebook cost them over 100M dollars, how TikTok took over the world and 8 counterintuitive marketing strategies that actually work.

Mar 3, 2022
by
Rabah Rahil

The Definitive Guide to Ecommerce Automation

If you’re looking to increase profits, maximize your reach, and grow your business, automation is the key. In this article you'll find the definitive guide to e-commerce automation.

Sep 14, 2022
by
Kaleigh Moore

How to Set Up a Facebook Shop

Setting up a Facebook Shop is a fast and effective way to sell through Facebook. Learn how to set up your own Facebook shop here.

Jun 1, 2022
by
Colin Dougherty

9 Ways You Can Use Social Proof to Grow Your eCommerce Store

In this article, we'll take a look at the different ways you can utilize the power of social proof to your advantage and boost your sales.

Sep 6, 2022
by
PuiMun Beh

How To Keep A Negative Cash Conversion Cycle

While focusing on growing your brand and marketing, you must focus on building your fin-tech stack. In this article, we'll find the best ways to keep a negative cash conversion cycle.

Aug 24, 2022
by
Ron Shah

How To Sell Internationally On Shopify

It can be a challenge to set up and manage shop sites in different currencies, tax rates, and shipping methods. In this article, we'll discuss how to sell in multiple countries with Shopify, including some tips and tools to make the process easier.

Aug 23, 2022
by
Thomas Raynott

🤑 A Simple Formula for High Converting Upsell Offers

While plenty of apps will have you believe you need fancy “AI” product recommendations, it doesn’t have to be complicated. In today’s post we’ll talk about how you can create a simple offer that adds incremental revenue to every sale.

Dec 7, 2021
by
Shane Rostad

The Top 10 Facebook Analytics Tools For 2022

Looking for the best Facebook analytics tool? Here's a comprehensive list of the top 10 social media analytics tools for 2022.

Jul 27, 2022
by
Colin Dougherty

The Top 10 Instagram Analytics Tools For 2022

Want to learn how to make the most out of your Instagram Analytics? Here's our top 10 Instagram analytics tools for marketers and social media managers.

Jul 25, 2022
by
Colin Dougherty

Snapchat Analytics: The Ultimate Guide for 2023

Snapchat remains one of the best platforms to engage with customers in 2022. Learn everything you need to know about tracking analytics in Snapchat here.

Jun 24, 2022
by
Colin Dougherty

10 eCommerce Trends That Aren't Going Away Anytime Soon

eCommerce trends tend to come and go, but some of them are so impactful that they stick around. Join us as we delve into ten trends that are here to stay.

Jun 15, 2022
by
Colin Dougherty

📈 David Ogilvy was a Performance Marketer

“Confessions of An Advertising Man” is surprisingly relevant to today’s client-agency relationships and attitudes inside advertising as a whole. The thing that's really surprising though, was Ogilvy’s performance marketing mindset. Sounds crazy? Read on.

Jun 7, 2022
by
Michael Lorenzos

The Top Shopify Tools To Use in 2022

For ecommerce brands, one of the main questions many ask as they get started is this: What are the best Shopify apps to use in 2022 for ecommerce?

Jun 13, 2022
by
Daniel Okon

The Pitfalls of Being Data Driven

One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.

Jun 10, 2022
by
Alex Greifeld

The 10 Best Shopify Apps To Increase Sales

Overwhelmed by the sheer number of resources in the Spotify App Store? You're not alone. Check out some of our favorite apps to increase sales—and tune out the noise.

Jun 7, 2022
by
Tim Peckover

What You Need To Know About the Building In Public Movement

By now we know that it’s foolish to trust everything we read on the internet. But what about building in public? In this post, we cover everything you need to know about building in public.

May 31, 2022
by
Alex Greifeld

How to Build a Community in 5 Simple Steps

In this comprehensive post, Chris Meade show you how to build a thriving community for your brand in 5 simple steps.

May 16, 2022
by
Chris Meade

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022
by
Alex Greifeld

💰3 Finance Concepts That Will Make You A Better Marketer

In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.

May 10, 2022
by
Alex Greifeld

The 5 Biggest Time-Wasters in E-commerce 🤕

Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.

May 17, 2022
by
Alex Greifeld

How to Increase Your Business Health (And Get More For Your Money)

In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.

May 19, 2022
by
Alex Greifeld

How Does eCommerce Work?

The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.

Apr 29, 2022
by
Rabah Rahil

How To Build an E-Commerce Website from Scratch

Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.

Apr 27, 2022
by
Rabah Rahil

What Is Headless Ecommerce and What Are the Benefits?

Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.

Apr 25, 2022
by
Rabah Rahil

A Basic Guide to Creating the Perfect Marketing Funnel

A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.

Apr 18, 2022
by
Rabah Rahil

The Pros and Cons of Shopify vs. Squarespace

Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.

Apr 15, 2022
by
Rabah Rahil

The Ultimate Guide to Big Cartel vs. Shopify

Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!

Apr 14, 2022
by
Rabah Rahil

The Pros and Cons of Amazon vs. Shopify

Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.

Apr 12, 2022
by
Rabah Rahil

The Pros and Cons of Woocommerce vs. Shopify

Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you. 

Apr 11, 2022
by
Rabah Rahil

9 Steps To Take When Facebook Ads Are Not Converting

Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales. 

Apr 7, 2022
by
Rabah Rahil

15 Top Shopify Themes To Try

Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!

Apr 5, 2022
by
Rabah Rahil

What Is Shopify Dropshipping?

Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit. 

Apr 4, 2022
by
Rabah Rahil

5 Actionable Tips to Make Money With Ecommerce

If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more. 

Apr 20, 2022
by
Rabah Rahil

Here Are The 7 Best Supermetrics Alternatives Today

Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.

Aug 1, 2021
by
Deb Mukherjee

🍎 How Apple Built a Cult, The Best Trade Ever, Principles of Persuasion, Personalized Shopping & More

We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.

Oct 28, 2021
by
Rabah Rahil

A Complete Guide to the Fogg Behavior Model

The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

Oct 12, 2021
by
Rabah Rahil

🍹Poolsuite Drops the Mic with guerilla marketing, Positive Thinking Principle, Crypto Bezos, New Pod & More

In this mail, we explore a masterclass in guerilla marketing and dive into the Metaverse. Closing with a reading section on the Positive Thinking Principle, and as always, we have our fact, tip, tool and question of the week.

Sep 30, 2021
by
Rabah Rahil

A Guide to The Jobs to Be Done Framework 🥤

The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.

Sep 21, 2021
by
Rabah Rahil

🧑‍🌾 The Marketing Ecosystem Explained

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Aug 24, 2021
by
Rabah Rahil

Founder Friday with David Bronkie | Sibling Candles

Today our guest is David Bronkie.✔#DavidBronkie #success #podcast #podcastshow #lifestyle #podcastclip #SiblingsCandle

33:39

How To DOMINATE The European Markets

In this episode of roas we sit down with Jure and go over how he dominates the European markets with his agency #ROAS

44:56

How Uncapped Makes Raising Money For Companies Easier W/ Asher Ismail

In this episode of roas we sit down with Asher Ismail and talk about his journey as an entrepreneur and why he started uncapped #ROAS

58:50

You NEED To Go To Events To Become A Better Marketer with Nick Shackelford

In this episode, we sit down the LEGEND Nick Shackelford and talk about his event Geek Out and why in-person events are so important! #Adspend

44:53

This ONE Thing KILLS New Businesses W/ @Jason Portnoy

In this episode of ROAS we have the heavy hitter Jason Portnoy go over everything marketing, from agency to clients, and how to build a strong business. #ROAS

54:35

The TRUTH About Being an Entrepreneur W/ Rob Fraser

In this episode of ROAS we go over how Rob Fraser went from ELITE mountain biking athlete to an ELITE Entrepreneur and his story with OutWay #ROAS

1:04:33

How To Build A Management Team That Doesn't Suck W/ Sean McGinnis

In this episode of ROAS we sit down with Sean McGinnis and talk about his career path as well as how he goes about building a management team that is focused on success. #ROAS

1:03:30

2022 BFCM Recap & Dec. Prep | Whale Webinar #011

Saunder, Logan and Rabah do a review over some BFCM metrics and then we jump into what you can do to make your December uber awesome. We also take some Q/A from our viewers.

Tools & Tips

Live CRO Breakdowns with Shaun Brandt from Oddit | Whale Webinar #012

The fellas break down a bunch of landing pages, homepages and PDPs in this complete CRO breakdown with Shaun Brandt.

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