In today's highly-connected world, data is a goldmine. The GDPR stresses transparency and users' data rights. In this article, you'll learn everything you need to know about GDPR.
By using your human edge, you add relatability - offering a unique opportunity to make money online by marketing yourself and your brand. Follow along and you will fill your inbox with leads and put yourself in the right position to make a lot of money.
Selling your ecommerce business is your exit strategy should you tire of running your business or itch to move to the next big project. Here’s an overview of what buyers look for when acquiring an ecommerce business.
In this blog we explore the future of VC funding for consumer brands, we learn how to start prepping for a successful (and profitable) BFCM and we have 5 pieces of actionable advice for early stage DTC brands.
If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.
In this blog we talk about all things merchandising in ecommerce, we explore how to use a VA to save you 40 hours per month, and we learn how to scale your ecom brand to $30M without funding.
In this blog we dive into what the future of ecommerce will look like, we have 40 potential viral TikTok hooks for you to steal and we find out how to build a profitable brand in today’s world.
In todays blog we reveal the playbook to scaling TikTok ads profitably, we have a fascinating breakdown of the marketing behind F1’s Drive to Survive series and we discover the way to find TikTok sounds with viral potential.
In today's blog we have a full LinkedIn marketing playbook, high-converting UGC script for you to steal and a brilliant piece on the evolution of Shopify.
There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.
In this article, we'll share some thoughts and recommendations for those interested in boot-strapping a food or beverage startup.
In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.
In this article we talk about hiring and scaling people, the false dichotomy between Brand and Performance, and the wild story about someone creating a song from a TikTok comment and then blowing up on Spotify.
In this blog post, we take an in-depth on how to structure creative content for TikTok.
Learn what a product map is and how to create a product map that aligns business goals with product development efforts with this step-by-step guide.
User-Generated Content (UGC) is a fantastic way to engage with your audience and make waves on social media. Here's how to get good UGC.
A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Here’s how to craft the perfect customer journey map.
We know you're busy focusing on your own business so we created The Whale Wrap Up to make sure you don't miss any of our amazing product features, new products, and updates that our incredible team has "launched".
You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.
In this episode of ad spend, we get into the thick of it, going over everything from audits to surveys to career advice. #Adspend
In this episode, we sit down with the LEGENDARY @Davie Fogarty as e explains his story but more importantly, his process for building brands.
In this episode, we sit down with Amanda Goetz and discuss how she built such a successful brand with NO paid media.
in this episode, we go over why influencer marketing is something all ecom brands need to tap into #Adspend
Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!#ROAS