You need to give your target audience a reason to become your customers. This is precisely what we’re going to talk about in this article—customer value. Customer value refers to how much a product is worth to customers.
eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.
If you haven’t yet leveled up on your CRM and retention strategy, this is for you! We’ll break down what ecommerce CRM is and some best practices around CRM strategy, including email, SMS, subscription, and CX management.
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
In this blog we're going to find out how to reduce your subscription churn, tackle the two most common subscription churn problems and take them down together.
In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.
Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.
In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.
A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Here’s how to craft the perfect customer journey map.
Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.
In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.
In this episode we sit down with Marcus Milione and go over why the customer is right even if they are wrong. #ROAS
In this episode, we go over how to best retain customers with Gina Perrelli #Adspend
In this episode of ROAS we go over the importance of customer experience and why it can make or break a brand as well as the important role it plays in customer retention. We also go deep into Eli's extensive travels to find where some of the best spots in the world are to vacation. #ROAS
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. #ROAS