Customer Value

Agency

Artificial Intelligence

Does Your Brand Really Need a Mobile App?

Deciding whether your brand needs a mobile app can be challenging. While apps do perform better in most areas, they might not be the right fit for every brand. Not all brands need an app, but many think they do. So, how do you know if an app is right for you? This article from Shop2App will outline how to decide!

Shop2App

Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers.

Allie Mistakidis

Whale Informed #001: What’s Happening in ECommerce?

Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!

Allie Mistakidis

How Can Big Data Improve Customer Experience?

This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.

Kate Parish

Triple Whale Joins The Shopify Plus Certified App Program

Triple Whale is thrilled to announce that it has officially become a Shopify Plus Certified App.

Oct 12, 2023

Allen Finn

Purchasing Moments: 8 Ways to Create Them

From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.

Rabah Rahil

The Complete Guide to Shopify Bundles

The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.

Allie Mistakidis

Maximizing Customer Lifetime Value through Effective Email Marketing

Let's explore the importance of email marketing in maximizing customer lifetime value.

May 15, 2023

Allen Finn

Mastering Lifecycle Marketing for eCommerce: The Complete Guide

In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.

Apr 28, 2023

Allen Finn

6 Tactical Ways to Improve DTC Customer Retention in 2023

The cost to acquire a customer isn't getting any cheaper. Here are 6 actionable, highly effective ways you can invest in improving DTC customer retention today.

May 5, 2023

Alexa Kilroy

How to Create Customer Value Every Damn Time

You need to give your target audience a reason to become your customers. This is precisely what we’re going to talk about in this article—customer value. Customer value refers to how much a product is worth to customers.

Jan 27, 2023

Christopher Jan Benitez

The Top 8 Customer Retention Strategies For Your Company

eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.

Jan 13, 2023

Allen Finn

How to Leverage your Ecommerce CRM for Success

If you haven’t yet leveled up on your CRM and retention strategy, this is for you! We’ll break down what ecommerce CRM is and some best practices around CRM strategy, including email, SMS, subscription, and CX management.

Dec 16, 2022

Ashley Kim

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022

Rabah Rahil

How to Take Down Subscription Churn

In this blog we're going to find out how to reduce your subscription churn, tackle the two most common subscription churn problems and take them down together.

Oct 18, 2022

Ashley Kim

📇 How to Manage Your Customer Portfolio

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

Jan 11, 2022

Alex Greifeld

Got High CAC? You Need to Relook the Customer Journey

Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.

Aug 26, 2022

Josh Tay

How to Create Customer Journey Maps That Convert in 2024

A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Here’s how to craft the perfect customer journey map.

Jun 30, 2022

Colin Dougherty

How To Calculate Your Customer Lifetime Value (CLV)

Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.

Jun 22, 2022

Colin Dougherty

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022

Alex Greifeld

The Complete Guide to Measuring Customer Engagement

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Apr 22, 2022

Rabah Rahil

Why Is Customer Engagement Important in Ecommerce?

Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.

Apr 20, 2022

Rabah Rahil

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 1, 2022

Rabah Rahil

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.

Mar 30, 2022

Rabah Rahil

What Is a Good Conversion Rate?

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

Apr 20, 2022

Rabah Rahil

How To Calculate Customer Retention Rate

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..

Apr 20, 2022

Rabah Rahil

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

Oct 26, 2021

Logan Brown

Why Product Journey Mapping is Your New Secret Weapon

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

Aug 31, 2021

Rabah Rahil

The Customer Experience Is The MOST Important Thing

In this episode we sit down with Marcus Milione and go over why the customer is right even if they are wrong. #ROAS