Customer Value | Triple Whale

How to Create Customer Value Every Damn Time

You need to give your target audience a reason to become your customers. This is precisely what we’re going to talk about in this article—customer value. Customer value refers to how much a product is worth to customers.

Jan 27, 2023

Christopher Jan Benitez

The Top 8 Customer Retention Strategies For Your Company

eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.

Jan 13, 2023

Allen Finn

How to Leverage your Ecommerce CRM for Success

If you haven’t yet leveled up on your CRM and retention strategy, this is for you! We’ll break down what ecommerce CRM is and some best practices around CRM strategy, including email, SMS, subscription, and CX management.

Dec 16, 2022

Ashley Kim

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022

Rabah Rahil

How to Take Down Subscription Churn

In this blog we're going to find out how to reduce your subscription churn, tackle the two most common subscription churn problems and take them down together.

Oct 18, 2022

Ashley Kim

📇 How to Manage Your Customer Portfolio

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

Jan 11, 2022

Alex Greifeld

Got High CAC? You Need to Relook the Customer Journey

Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.

Aug 26, 2022

Josh Tay

🥸 Customer-First Data, BFCM Summit, Chaos in the Chess Community, Chase Dimond Pod & More

In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.

Sep 23, 2021

Rabah Rahil

How To Create The Perfect Customer Journey Map

A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Here’s how to craft the perfect customer journey map.

Jun 30, 2022

Colin Dougherty

How To Calculate Your Customer Lifetime Value (CLV)

Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.

Jun 22, 2022

Colin Dougherty

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022

Alex Greifeld

The Complete Guide to Measuring Customer Engagement

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Apr 22, 2022

Rabah Rahil

Why Is Customer Engagement Important in Ecommerce?

Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.

Apr 20, 2022

Rabah Rahil

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 1, 2022

Rabah Rahil

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.

Mar 30, 2022

Rabah Rahil

What Is a Good Conversion Rate?

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

Apr 20, 2022

Rabah Rahil

How To Calculate Customer Retention Rate

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..

Apr 20, 2022

Rabah Rahil

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

Oct 26, 2021

Logan Brown

🐦Twitter Communities, CAC, Talent Curation, NFT Madness & More

In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.

Sep 9, 2021

Rabah Rahil

Why Product Journey Mapping is Your New Secret Weapon

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

Aug 31, 2021

Rabah Rahil

The Customer Experience Is The MOST Important Thing

In this episode we sit down with Marcus Milione and go over why the customer is right even if they are wrong. #ROAS