Founders Dash
Real-Time Analytics for Ecommerce Leaders
Bring the metrics that matter most into one easy-to-use dashboard. Get the real-time insights you need to grow your brand.
Visualize Performance Across Your Most Important Channels
Seamlessly integrate with your preferred ecommerce platforms and marketing channels to view all your metrics in one visual dashboard. Populate cross-channel blended metrics and track profitability using built-in formulas with 12-month lookback period.
Data for Everyone, Any Time, Any Where
Stay up-to-date on the go with Triple Whale’s mobile app. Get notified whenever your shop needs some extra, urgent attention.

Keep everyone in the loop with automated, custom reports sent directly to Slack or email. Highlight key metrics and keep your spend in-check.
Web Analytics Powered by Triple Pixel
Stop wasting hours configuring GA4 and constructing data silos. View your web analytics where you get your performance data, directly in Triple Whale.

Make better decisions with data that just makes sense. Access the metrics you need to holistically understand your customers' journey.
Collect Zero-Party Data with Post-Purchase Survey
Fill in the data gaps with zero-party data collected directly from your customers.

Make better decisions with data that just makes sense. Easily auto-install Triple Whale’s built-in Post-Purchase Survey tool to start getting the attribution information you need.
See How You Measure Up To Your Competitors
Benchmarking data with custom date ranges across 23 different industries.

Use benchmarking data to see how your spend and average order value compare to similar businesses in your industry. Drill down to the channel level to get valuable insights on how to direct your spend and align your KPIs.
Feature Comparison
See how Founders Dash compares to our full featured packages

Founders Dash

A centralized source of truth in a simple dashboard, with real-time data for CEOs, agencies, and entrepreneurs.

Free Features:
  • Dashboard with limited metrics
  • Benchmarks
  • Email & Slack reports
  • Web Analytics
  • Profit tracking
  • 1-Question Post-Purchase Survey
  • 2 users
  • 12-months of historical data
  • Push & email notifications
  • Mobile app


Everything you need to track profitability and access a 360 view of your marketing data (no matter where you are).

All Free Features, Plus:
  • Dashboard
  • Pixel attribution
  • Anomaly detection
  • Customizable Post-Purchase Survey
  • Unlimited historical data
  • Affluencer Hub
  • Live chat
  • Implementation support
  • Unlimited integrations & users


Take your DTC business to the next level with best-in-class insights, powerful recommendations, and a dedicated CSM.

Everything in Growth, Plus:
  • AI-powered recommendations
  • RFM audiences
  • Activity feed
  • Cart Analysis
  • Smart Customer Data Platform
  • Cohort analysis
  • 60/90 day LTV analysis
  • Dedicated CSM


Strategize for sustained growth with product analytics,
creative insights, and cutting
edge AI.

Everything in Pro, Plus:
  • Creative Cockpit
  • Product analytics
  • Bidirectional API
  • Dedicated enterprise CSM
  • Strategic QBRs with an ecommerce growth strategist
For individuals


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What’s included
  • All analytics features
  • Up to 250,000 tracked visits
  • Normal support
  • Up to 3 team members
Get started
For big companies


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What’s included
  • All analytics features
  • Up to 5,000,000 tracked visits
  • Dedicated support
  • Up to 50 team members
Get started

“We look at Triple Whale multiple times throughout the day to monitor our business in real-time, which empowers us to make the best decisions to continue growing our brand profitably”

Ben Yahalom,
President of True Classic, a 9-figure men's clothing brand

“@triplewhale allows to dive into the dashboard with ease. Not that suffocation. No more drowning”

Qash, Ecom Warrior

"Having the dashboards all in one place is a phenomenal thing to see, an overarching view of the health of our advertising makes our life a lot easier.”

Matt Fey, Portland Leather Goods
Ready To Get Started?
Supercharge your growth with a purpose-built ecomOS for brands and agencies.