Users
‍Every Triple Whale plan comes with unlimited users. Add stakeholders from across your entire organization

Current Integrations
‍Connect ad, email, SMS, post-purchase survey, and CX enablement tools, and more. Learn more

Ocean Mode
‍Enable dark mode across desktop and mobile

Mobile App
‍Available for iOS and Android

Customizable Interface
‍Pin key metrics, create and add sections, customize metrics, and use Ocean Mode

Lookback Window
‍View and compare performance data with no limitations

Channel Metrics
‍View channel-specific performance data from connected ad, email, SMS, post-purchase survey, and CX enablement platforms

Blended Metrics
View aggregate KPIs to determine overall business health, growth efficiency, and more

Post-Purchase Survey
‍Collect zero-party data during checkout

No-Code Custom Metric Builder
‍Drag and drop interface to create complex, formula-based metrics in seconds

Benchmarks
‍Compare your performance to your peers with channel-specific and blended KPIs, broken out by industry, ad spend, and AOV

Web Analytics
‍View Pixel-powered web metrics (e.g. sessions, bounce rate, conversions, new users, and more)

Amazon Sales & Ads
‍‍Include or exclude Amazon sales and ads in blended metrics

Automated Reporting
‍‍Send reports directly to your inbox or Slack workspace

Data Export
‍‍Automated or on-demand data export

Supported Currencies

Attribution Models (7)
‍Measure performance in the way that makes the most sense for your business. Choose between 7 different attribution models: First Click, Last Click, Linear (Paid), Linear (All), Triple Attribution, Triple Attribution + Facebook views, Total Impact

Filtered Views
‍View your first-party data at the channel level, ad level, for email/sms, or just your organic channels

Post-Purchase Survey
‍Collect zero-party data from your Shopify page post-purchase

Inventory tracked to ads
‍View inventory status of products and SKUs tied to the ads you’re running

Affluencer Hub
‍Tag, track, and measure the value of your influencers and affiliates

Channel Overlap
View where Facebook, Google Ads, Snapchat, Pinterest, or TikTok overlap in your marketing efforts

Live Orders
‍Track orders based on their path to purchase in real-time

Traffic Rules
‍Override attribution logic in specific scenarios (ex. wholesale)

SCDP (Smart Customer Data Platform)
‍Unlock deep customer analysis through Custom Segments, Lookalike Audiences, RFM Segmentation, and the ability to sync your audiences to Meta

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Customer Journey
‍View the paths your customers take by channel, campaign, and stage

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Cohort Analysis
Track and forecast customer spending habits by the last 3, 6, and 12 month cohorts

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Product Journey
‍Understand which products your customers are most likely to buy after the first purchase

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AOV Analysis
View average order value by customer segment and number of orders

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LTV Analysis
‍Monitor the LTV of your customers over a 60 or 90-day range

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Sales Cycle
‍View average time between orders by customer segment

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Cart Analysis
Identify which products your customers are purchasing together

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Product Analytics
‍Understand profitability and stock at the SKU, product, and category level

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Creative ID Analysis
‍Know exactly how individual creative assets are performing across different campaigns

Customizable Metrics
‍Analyze creative performance across 30+ Pixel-powered metrics

Creative Grouping
‍Performance evaluation by campaign name, ad name, image ID, video ID, or description text

Creative Highlights
‍Automatically surface creatives that over- or under-perform

Anomaly Detection
Know when there are significant changes to your ad performance, shopify key metrics, and  inventory levels

Activity Feed
‍See and make note of exactly how your marketing efforts are impacting your key metrics

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Notifications
‍Receive email, Slack, mobile app, and push notification alerts

Pull API
‍Build your own integration on top of Triple Whale. Pull, enrich and display your data on Triple Whales Summary Page

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Push API
‍Leverage Triple Whale’s first-parta data across any big data platform

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Chat
‍Access sales and marketing data through conversation with our AI assistant, Willy

Verified Questions
‍Use pre-built prompts to view performance analysis with any data in Triple Whale

NLQ Dashboards
‍Turn your conversations with Willy into dashboards accessible from your summary page

Automated Reports
‍Send reports directly to your inbox or Slack workspace

Landing Page Reports

Real-time Pacing
‍Measure pacing vs goals and drill down to determine root causes of over / under pacing

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AI-Generated Predictions
‍Leverage predictive AI to plan your growth with confidence and agility

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Automated Actuals
‍Automatically see your actual historical data vs. the prediction for each time period.

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Self-Set Goals
‍‍Build your goals on top of the AI-prediction to show what you want to achieve.

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Knowledge Base
‍Access to our Knowledge Base with comprehensive documentation on the entire Triple Whale product

Implementation
‍Hands-on support from a dedicated specialist to guide you through implementation and ensure proper setup

Live Chat
‍Access to our live chat team for all of your product questions

Dedicated CSM
‍‍Gain a dedicated Customer Success Manager focused on helping you achieve your goals using our platform. Keep you up-to-date with product updates, content, events, and more

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Quarterly Business Review (QBR)
‍‍Meetings with our Ecommerce Strategists to review and strategize around your business performance each quarter

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Pro-Services
‍‍Consulting from our Ecommerce Strategists around your growth marketing needs.

Community*
‍‍Become a member of the strongest community in ecommerce. Gain access to exclusive Slack workspace, mastermind events, content, and more