Fragmented measurement creates conflicting answers and slows decisions. Compass unifies attribution, MMM, and incrementality, so you can prove what drives growth and defend every dollar.
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At scale, media buying gets harder when attribution, MMM, and lift tests tell different stories. Compass brings those signals into one closed-loop system for a more complete, evidence-backed view of performance across brands, markets, and channels — with clear weekly actions for decisions that can’t wait.
Built on the sales, performance, and ecommerce data already connected in Triple Whale — or the data environments your team already trusts — Compass reflects your whole business, not a single channel’s version of it.
Give Marketing, Finance, and leadership a clear, defensible view of marketing’s incremental impact, so the business can make decisions from one view of growth.
See where performance is clear and where testing can strengthen the signal. Each new learning recalibrates the model and improves the next recommendation.
Bring advanced measurement into the business without adding operational lift. Triple Whale marketing scientists work alongside your team to test, learn, and keep strategy moving.
Compass gives you everything you need to move from analysis to action faster, connecting daily performance, strategic planning, and causal validation with Moby and hands-on marketing data science.
See how channels, campaigns, and ad sets contribute to conversions across the customer journey. Catch performance shifts while the signal is fresh and adjust spend before the opportunity passes.
Explore Triple Whale attribution
MMM captures impact across digital, retail, and emerging channels, including halo effects. Refreshed weekly, it helps teams forecast revenue, compare scenarios, and plan budgets with transparent recommendations.
Run GeoLift experiments to measure where spend is capturing incremental revenue, rather than existing demand. Validate MTA and MMM to make larger investments with clarity.
Ask Moby questions about performance, understand why signals disagree, and get clear recommendations grounded in your business context, goals, and Compass data.
Discover MobyWork with our marketing data scientists to design tests, interpret results, and close confidence gaps. Build a repeatable measurement cadence around key business decisions.
Manage the complexity your business commands, without disrupting the data infrastructure, models, and workflows your team already trusts.
Optimize budget plans further into the future, with forecasts that account for seasonality, key events, holidays, and changing demand.
Bring your existing MMM into Compass and refresh it weekly, so your team can respond to changes while they still matter.
Connect Compass with your data warehouse, BI tools, internal models, and third-party MMM without forcing a migration or requiring your teams to start over.
Validate true channel impact with incrementally testing
Most teams do not lack data. They lack a clear way to resolve it. Compass takes the work of reconciliation off your team, so you can move while the opportunity still matters.
Your team is left to reconcile the differences, defend the numbers, and decide what to do before the moment passes.
Each platform only sees its own ecosystem, missing how channels work together across the customer journey.
In isolation, MTA cannot capture influence outside a trackable conversion path or show the full impact across your media mix.
Models can take months to build and quickly fall behind changing budgets, promotions, and market conditions.
Each test answers one narrow question at one point in time, making every new test across channels and markets costly to scale.
Compass automatically reconciles measurement into one shared signal, so teams move from analysis to decision at the speed commerce demands.
Attribution, MMM, and incrementality converge into one shared measurement signal, surfaced directly to your team.
See what is working within and across channels, where the models disagree, and what needs to be validated next.
Get a clear recommendation your team can review, explain, and put into motion, daily and weekly.
New to unified measurement? Start here.
Discover what unified measurement is, why it matters, and how bringing attribution, MMM, and incrementality together can help you make more confident decisions.
Compass is for growing ecommerce teams that need a clearer answer than any one platform or measurement method can give. It supports focused mid-market teams as well as complex multi-brand and multi-region organizations.
Compass is Triple Whale’s unified measurement solution for answering every marketer’s biggest questions: What’s actually driving revenue growth, and where should I invest my next dollar? It brings multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing into one calibrated measurement loop, giving you a decision-ready view of performance you can trust to prove ROI.
Compass is for ecommerce teams with meaningful media spend across multiple channels, that need a clearer answer than any one platform or measurement method can give. It supports growing businesses as well as complex multi-brand and multi-region organizations. It’s a strong fit if you’re looking to align stakeholders, prove marketing ROI, and make smarter budget decisions without relying on signals that change depending on the report you’re looking at.
Many platforms claim to offer unified measurement, but teams are often still left manually reconciling data and analyzing conflicting results. Compass creates a closed-loop measurement flywheel built on Triple Whale’s proprietary first-party data foundation rather than relying solely on ad platform APIs. By capturing a more complete view of the customer journey and conversion data, Compass provides the foundation needed for more accurate measurement, helping teams activate insights faster and drive more sustainable growth.
Multi-Touch Attribution, MMM and incrementality experiments are all valuable, but individually, they provide an incomplete view of performance and often disagree. Compass connects all three methodologies in one continuously calibrated measurement system. Incrementality acts as the validation layer that keeps MMM and MTA grounded in your business reality, giving you a clearer view of impact across channels, campaigns, and spend so you can make faster, smarter decisions.
No. Compass can meet you where your measurement is today. If you already have a warehouse, MMM, or data science team, Compass can work alongside them rather than requiring you to start over.
For lean ecommerce teams, Compass removes the technical and analytical lift, allowing performance and growth teams to measure, test, and scale with hands-on expert support and without an in-house data science team.
Yes. Compass supports multi-brand and multi-region reporting structured around how your business operates, with both local and aggregate views.
Yes. Compass supports online and offline data, including retail, so omnichannel brands can understand marketing effectiveness and how each advertising dollar contributes to total revenue across ecommerce, marketplaces, and retail channels.
Compass customers work directly with Triple Whale marketing data scientists on test design, measurement strategy, and results interpretation. Your setup is shaped around your team, channels, and measurement maturity.
Eliminate the blind spots of single-source measurement and build a system your team can explain, scale, and trust. Make faster, more defensible growth decisions.
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