Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of data.
The thesis of the FBM states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.
We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.
What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?
Customer Lifetime Value or LTV is your customer’s total value to your business. In the traditional world of eCommerce, we think of this in terms of revenue. “How much revenue has this customer spent with us since their first purchase?”
The unique attribute of JTBD is that consumers don’t buy products or services, they hire them to make their lives better. This life enhancement can manifest in three ways; functional, social, emotional or a mix of all three.
In this blog post, we take an in-depth on how to structure creative content for TikTok.
In this post, we explain how SEO impacts e-commerce brands and the essential elements of a successful strategy.
Google Performance Max changes everything for fledgling e-commerce brands in 2022. Learn about it in this post.
In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.
In this post, you'll learn what spying means in the social media sphere an how to use it to your advantage.
Want to learn how to make the most out of your Instagram Analytics? Here's our top 10 Instagram analytics tools for marketers and social media managers.
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