Blog

Introducing Affluencer Hub - Measure ROI For Every Influencer & Affiliate

We Have Lift Off - Creative Cockpit Has Launched!

Introducing Ad Account Segmentation For Multiple Shopify Stores

Pixel PRO Now Supports Shopify Headless, Landing Pages & Third Party Payment Providers and Revenue Tools

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.

🧜‍♂️ Decoding MER: Why It Matters & How to Track It

What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?

💰LTV? More Like ALLTV - Always Looking at Lifetime Value

Customer Lifetime Value or LTV is your customer’s total value to your business. In the traditional world of eCommerce, we think of this in terms of revenue. “How much revenue has this customer spent with us since their first purchase?”

🥤 Introduction to Jobs to Be Done Framework

The unique attribute of JTBD is that consumers don’t buy products or services, they hire them to make their lives better. This life enhancement can manifest in three ways; functional, social, emotional or a mix of all three.

🌵The Three Amigos: Mean, Median & Mode AOV Explained

After reading this essay you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.