Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.

The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.

On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.

Learn how to calculate Return on Ad Spend (ROAS) and improve your digital marketing efforts. Get a comprehensive guide on ROAS calculation, including formulas, examples, and tips for optimization.

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries for Google Ads during 11/17/2024-12/16/2024 compared to the month prior. How did your performance stack up?