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An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Dec 6, 2022
by
Kaleena Stroud

Community Building: How to Grow a Loyal Following on Social Media

This isn’t a “how to” guide for gaining followers fast. This is the formula for building a loyal community online. Follow along with master Kevin Graham in this post.

Dec 5, 2022
by
Kevin Graham

What You Need to Know about Facebook Attribution

If you are a data-driven company and you want to measure the performance of your digital channels accurately, specifically on Facebook, listen up – because we’ve got the 101 on Facebook attribution.

Dec 1, 2022
by
Kaleena Stroud

23 Advanced eCommerce Marketing Strategies to Maximize ROI

In this post, we'll focus on some of the most effective and advanced eCommerce marketing strategies you can use to boost your business performance, sales, and ROI.

Nov 28, 2022
by
Colin Dougherty

How to Build an eCommerce Sales Funnel that Converts

A conversion funnel for eCommerce follows the same rule as the customer journey—however, it also contains elements specific to your industry. This can show up as the tools you use to bring potential customers one step further in their buying journey. DTC Shopify merchants who want to grow their eCommerce business need to understand this process, and design a funnel to help them along their way.

Nov 24, 2022
by
Colin Dougherty

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022
by
Rabah Rahil

How To Use The Triple Whale Pixel During the Holidays (Black Friday, Cyber Monday & Beyond)

Here is where and how we recommend spending your time in Triple Whale as the holidays approach. 

Nov 23, 2022
by
Saunder Schroeder

You're All-in-One Guide to Facebook for Ecommerce

In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.

Nov 20, 2022
by
Colin Dougherty

Unbundling ROAS for eCommerce Stores & the True Way to Measure eCom Success

It's time to take your business to the next level by centralizing and your eCommerce analytics. TripleWhale is here to help you get the insights you need to make data-driven decisions and grow your business.

Nov 17, 2022
by
Rabah Rahil

Trending

Better, Faster, Stronger: Get Smarter Insights In Seconds with Pixel Page 2.0

We’ve overhauled the Pixel page, rolling out a new look, better tools, and faster load times, giving you smarter insights to maximize the profitability and growth of your business.

FinHub - The Finance Platform Built For Ecommerce Brands

DTC Businesses don’t have time to wait for their books to be reconciled to make critical decisions around cash flow, inventory, invoices, scaling ad spend & more. That's why we built FinHub.

Introducing Affluencer Hub - Measure ROI For Every Influencer & Affiliate

Many of us have been tracking influencer performance in a spreadsheet...today we're saying goodbye to the spreadsheet.

We Have Lift Off - Creative Cockpit Has Launched!

Most of our customers are obsessed with the Triple Whale Summary and Pixel, and we want to bring that same level of obsession to the Creative Dashboard. Introducing Creative Cockpit! In the video below, Ilya (Product Manager) and I cover the major improvements Creative Cockpit offers.

Introducing Ad Account Segmentation For Multiple Shopify Stores

Triple Whale now helps you solve the problem of having one Facebook Ad Account with multiple Shopify stores. This is especially relevant to our users on Shopify Plus or located in Europe who have multiple storefronts for each country.

Pixel PRO Now Supports Shopify Headless, Landing Pages & Third Party Payment Providers and Revenue Tools

Headless commerce is becoming more and more popular, as it allows for highly customized experiences in addition to boosting site speed and SEO efforts.

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.

🧜‍♂️ Decoding MER: Why It Matters & How to Track It

What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?

YouTube Spy Tool, Efficacy of Discounting, Tips to Reduce Churn & More

In this blog, we talk about creative testing strategy, how important communities are, and the data overload we are now experiencing. We have a thread on how to keep churn low and as always we have the tip, tool and fact of the week at the end.

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