Blog

Better, Faster, Stronger: Get Smarter Insights In Seconds with Pixel Page 2.0

We’ve overhauled the Pixel page, rolling out a new look, better tools, and faster load times, giving you smarter insights to maximize the profitability and growth of your business.

FinHub - The Finance Platform Built For Ecommerce Brands

DTC Businesses don’t have time to wait for their books to be reconciled to make critical decisions around cash flow, inventory, invoices, scaling ad spend & more. That's why we built FinHub.

Introducing Affluencer Hub - Measure ROI For Every Influencer & Affiliate

Many of us have been tracking influencer performance in a spreadsheet...today we're saying goodbye to the spreadsheet.

We Have Lift Off - Creative Cockpit Has Launched!

Introducing Ad Account Segmentation For Multiple Shopify Stores

Triple Whale now helps you solve the problem of having one Facebook Ad Account with multiple Shopify stores. This is especially relevant to our users on Shopify Plus or located in Europe who have multiple storefronts for each country.

Pixel PRO Now Supports Shopify Headless, Landing Pages & Third Party Payment Providers and Revenue Tools

Headless commerce is becoming more and more popular, as it allows for highly customized experiences in addition to boosting site speed and SEO efforts.

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.

🧜‍♂️ Decoding MER: Why It Matters & How to Track It

What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?

YouTube Spy Tool, Efficacy of Discounting, Tips to Reduce Churn & More

In this blog, we talk about creative testing strategy, how important communities are, and the data overload we are now experiencing. We have a thread on how to keep churn low and as always we have the tip, tool and fact of the week at the end.