TikTok

Trends by Triple Whale: Week of September 2nd, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Trends by Triple Whale: Week of June 10th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

Why a TikTok Ban Would be Bad for Business

In this article, we’ll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data). 

Unlock TikTok: 3 Ways to Turn Low AOV into More LTV

TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!

Black Friday TikTok Ads: How Brands Drive Sales for the 2024 Holiday Season

Some big brands made some big moves on TikTok for BFCM 2023, and they danced their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena in 2023, to prepare for mastering TikTok ads for BFCM 2024.

Riding the Viral Wave: Preparing and Responding to Sudden Fame in DTC Ecommerce

In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.

Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success

Every TikTok Ad Spec for 2023

In this blog, we'll cover the complete guide to all the formats of TikTok ads, and their specifications. We'll also cover best practices so you know you're getting the most out of your brand.

The Great TikTok Debate: Banned, Bought, or Business As Usual?

What’s going to happen if TikTok gets banned? Will Meta swoop in and buy it? What would happen to our society, and is it a good thing?

The 7 Steps to Mastering TikTok Influencer Marketing

In this post, we explain the importance of TikTok influencer marketing and how it can support your business.

TikTok Analytics: The Ultimate Guide (2023)

Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.

How to build a TikTok Ads Creatives System In-House

In this article, we'll learn to build a TikTok Ads Creatives System In-House. We'll dive into viral organic growth, winning media buying strategy, performance UGC, and more!

How To Run Ads On TikTok

In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.

How To Create Winning, 7-Figure TikTok Creative

In this blog post, we take an in-depth on how to structure creative content for TikTok.

TikTok Marketing 101: How to Grow Your Business on Tiktok

Learn TikTok marketing essentials from the mind behind Auntie Anne’s TikTok account. This blog covers the anatomy of a TikTok and practical tips for your biz.

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.