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“We've started utilizing Triple Whale a lot more, with different teams getting involved in it daily. Even our merchandiser is starting to look at things like Product Analytics to understand bundling more effectively. It's our book of truth when it comes to what's performing and what's not. From a performance standpoint, we're at the point where we live and die by what's in Triple Whale.”
At MaryRuth’s, we are big advocates of Total Impact. Not just because it made the numbers look better, but because it really aligned - I can’t say that enough - with everything we were intuitively and subconsciously knowing. We knew things the data wasn’t showing. We knew the reason it wasn’t showing is because the data is so complex and the way we measured was too simple. It really helped us.
Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter.
“@triplewhale allows to dive into the dashboard with ease. Not that suffocation. No more drowning”
"Having the dashboards all in one place is a phenomenal thing to see, an overarching view of the health of our advertising makes our life a lot easier.”