Instead of finding a solution for analytics, attribution, and segmentation individually, Milk Bar’s SVP of Omnichannel, Greg Dalby, wanted to simplify and consolidate. His team went on a hunt to find the perfect Goldilocks solution: easy to use and appropriate for Milk Bar’s current revenue and future growth goals, providing a real-time source of truth at the right price point.
Enter, Triple Whale.
“I really felt like Triple Whale would be a tool where we could all speak the same language. I also liked that it was easy for my team to get to the data that they need to understand.”
Greg Dalby, SVP Omnichannel, Milk Bar
Milk Bar went all-in on Triple Whale’s tools, signing up to use the Summary, Triple Pixel, Insights, and Creative Cockpit to quickly get the performance team on the same page. The first problem Greg wanted the team to tackle? Understanding their customers’ shopping habits and purchase frequency.
“We're not waiting for data pulls to happen and the marketers have access to it. We don't need to rely on someone else to go get the data for them. They're able to access that themselves. So that was a huge step forward for me. And honestly, we've really loved working with the Triple Whale team.”