August Product Updates

Affluencer Hub 2.0, Enhanced Attribution, and More

Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.

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August Updates Walkthrough

Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.

Affluencer Hub 2.0

In an era where influencers steer brand stories, we are proud to present an improved Affluencer Hub. This version prioritizes versatility and deeper collaboration insights for your brand.
Key enhancements include: Wider Integration to major influencer platforms, streamlined tracking, third-party affluencer tool compatibility, and detailed expense management.

Net Profit Breakdown

We now have a breakdown so users can see what the profit is made up of. In the next few weeks, all TW stats will get this type of breakdown.

Next Gen Attribution Models

A major enhancement to the identity resolution technology in our attribution sauce. Using far more data from integrated channels and user-specific data for cohesive event-to-journey mapping.

SOC 2 Compliance

Triple Whale is now SOC 2 compliant! Having successfully completed the audit, we reaffirm our commitment to ensuring the privacy and security of our customers' data.

Total Impact Attribution

For brands deriving the majority of their revenue from new customers, we now recommend using Total Impact Attribution to get the best picture of which channels are creating the most value and ROI.

Mobile App

The date picker now matches the desktop date picker and includes all of the pre-set options for dates.

Enterprise Webpage

Triple Whale is secure, flexible, and built to help businesses operate at scale efficiently.

New Recharge Metrics

For customers with the recharge integration, we have two new metrics in the Summary Page. Total Active Subscriptions and Total Active Subscribers.

Attribution Clarity

If you are using the “Triple attribution” or “Triple attribution + FB views” attribution models, we’ve added tooltips to explain why the totals are different than Shopify.

Web Analytics Conversions

We changed the way calculated conversions for the Web analytics on the Summary Page to only include web purchases.

July Releases

Subscription Analytics, Founders Dash, And More

Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.

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Subscription Analytics

Subscription brands are distinct, each with its own unique characteristics and needs. With this in mind, we are thrilled to introduce Subscription Analytics. This feature allows you to analyze your subscriptions directly in Triple Whale, mapping order tags to order types and ensuring attribution accuracy.

New Integration: Recharge

Recharge powers subscriptions for the fastest growing brands. Now, you can enhance your understanding of your subscription shopper journey with Triple Whale’s Recharge integration.

Founders Dash: The Free Dashboard for Ecommerce Leaders

We're excited to introduce Founders Dash, a free, all-in-one dashboard for ecommerce leaders, providing you with real-time insights to grow your brand. Plus, you can stay updated on-the-go with Triple Whale’s mobile app.

Custom Questions for Post-Purchase Survey

We upgraded the number of custom questions you can include in your survey from 3 to 7!

API

API Keys

API keys are now available to build ad hoc integrations with other tools, giving you even more integration options.

Pixel Column Presets

Your Pixel pages just got even more personalized. Select from multiple pre-built column presets or build your own.

Custom Expenses for Non-Integrated Channels

Triple Whale can now track costs for any of your tools that do not natively integrate with the platform, and get more accurate blending metrics tracking.

Smart Customer Data Platform (SCDP) Predefined Segments

We've created predefined segments based on Pixel data for all relevant stores, simplifying the process of getting started with SCDP.

Cumulative Summary Graph

We've added a new cumulative mode on the summary graph for improved data visualization.

New Filters on Cohorts & Product Analytics

We've expanded the range of filters on orders and products within the Cohorts and Product Analytics pages.

Summary Page Dates

Your chosen comparison period will now be saved for subsequent sessions, ensuring a seamless user experience.

New Metrics on Product Analytics

We've added Average & Mode purchase price metrics to the Product Analytics page, helping you track how discounts impact your revenue.

"This years NBA Finals run was unchartered territory for us as a performance marketing team, and Triple Whale played a central role in how we navigated those times. TW empowered us to confidently (and profitably) scale ad spend to record-level heights and generate record-level retail growth during this unique and highly opportunistic 45-day Playoff run."

Matthew Strelitz
Director of Performance Marketing

“@triplewhale allows to dive into the dashboard with ease. Not that suffocation. No more drowning”

Qash, Ecom Warrior

"Having the dashboards all in one place is a phenomenal thing to see, an overarching view of the health of our advertising makes our life a lot easier.”

Matt Fey, Portland Leather Goods

Past Releases

Catch up on past releases and never miss an update

What's New in Triple Whale: August 2023 Product Updates

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What's New in Triple Whale: June 2023 Product Updates

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What's New in Triple Whale: May 2023 Product Updates

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Blog

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Get the knowledge you need to launch your ecommerce brand to the moon.

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