What’s new in Triple Whale?

Explore the latest products, features, and improvements from Triple Whale that are built to help you make faster, more confident decisions and take action while the moment still matters.

  • Moby AI

General Availability

Moby now harnesses latest frontier models

Moby AI brings the latest Grok, Gemini, and Seed models together with your real-time business context, giving teams more choice for analysis and more without switching tools.

  • Moby AI
  • Moby Chat

General Availability

Chat with Moby on Summary and Attribution

Chat with Moby directly from Summary and Attribution to investigate performance changes, uncover opportunities, and take action without leaving your analysis.

  • Integrations

General Availability

Tapcart mobile app integration

Tapcart integration gives app sessions, visitors, and add-to-carts their own view alongside website performance, making it easier to understand your mobile app’s role in growth.

Learn more
  • Integrations

General Availability

Kimonix Integration

Triple Whale now integrates with Kimonix, connecting your performance data directly to Kimonix’s merchandising rules.

Learn more
  • Marketing Measurement

General Availability

Measure retail halo with MMM in Compass

MMM incorporates connected online and offline retail sales for a complete view of how each channel's incremental revenue breaks down by retail platform.

Learn more
  • Marketing Measurement

Limited Availability

Spend level incrementality testing (Beta)

Run scale-up and scale-down incrementality tests to measure whether spending more or less on an active campaign actually changes your results.

Learn more
  • Marketing Measurement

General Availability

See the evidence behind Compass recommendations

Compass shows the measurement data behind each budget recommendation, explaining why it's suggesting a change and how much confidence to place in it.

Learn more
  • Marketing Measurement

General Availability

Breakout views in MMM

Break out MMM by customer type, retailer, or other business-specific dimensions to see where marketing is driving incremental growth beyond a single blended view.

Learn more
  • Sonar

General Availability

Sonar Optimize for Snapchat

Send first-party customer and conversion signals to Snapchat through Sonar Optimize, giving its optimization models more complete data to inform optimization.

Learn more
  • Sonar

General Availability

Optimize Meta campaigns for profit

Send profit data signals to Meta so its delivery system can optimize toward higher-value sales instead of revenue alone.

Learn more
  • Sonar

Limited Availability

Multi-pixel support for Meta

Send server-side conversion signals across multiple Meta pixels to support businesses operating across more complex setups. Available to customers by request only.

  • Moby AI

General Availability

Moby Actions for Media Buying

Moby connects to your ad platforms and takes media buying actions for you, so you spend less time analyzing performance and making changes manually.

Learn more

Ready to see why 65,000+ brands trust Triple Whale to run their business?

Schedule your demo today.