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👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

November 10, 2022

In this blog we explore the future of VC funding for consumer brands, we learn how to start prepping for a successful (and profitable) BFCM and we have 5 pieces of actionable advice for early stage DTC brands.

✅ BFCM Prep Checklist, Advice For Early-Stage Brands, and More!

September 22, 2022

✅ BFCM Prep Checklist, Advice For Early-Stage Brands, and More!

September 22, 2022

You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.

Brand Storytelling: What It Is & How To Use It

May 25, 2022

Brand Storytelling: What It Is & How To Use It

You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.

May 25, 2022

If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.

🛍 How To Run Effective Promotions

May 10, 2022

🛍 How To Run Effective Promotions

If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.

May 10, 2022

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

Marketing Attribution 101

June 13, 2022

Marketing Attribution 101

June 13, 2022

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

How to Set Killer Advertising KPIs

May 17, 2022

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

May 17, 2022

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

🔮 Triple Pixel Beta: Let's Wrangle Attribution

🔮 Triple Pixel Beta: Let's Wrangle Attribution

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

😳 Community Building 101, Elon VS Twitter, and More

April 21, 2022

😳 Community Building 101, Elon VS Twitter, and More

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

April 21, 2022

In this blog, we talk about creative testing strategy, how important communities are, and the data overload we are now experiencing. We have a thread on how to keep churn low and as always we have the tip, tool and fact of the week at the end.

YouTube Spy Tool, Efficacy of Discounting, Tips to Reduce Churn & More

November 11, 2021

YouTube Spy Tool, Efficacy of Discounting, Tips to Reduce Churn & More

November 11, 2021

In this blog we dive into how you can combat rising CAC with proper affiliate marketing strategy, we have a breakdown of 5 marketing lessons we can learn from Shopify and we have a deep dive into Klaviyo’s new strategic partnership with Shopify.

👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

June 24, 2022

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

June 24, 2022

Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.

Use These Creative Testing Strategies to Scale Your Ads With Certainty

Use These Creative Testing Strategies to Scale Your Ads With Certainty

Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

What Makes A Loyalty Program Successful? A 4-Point Checklist

May 13, 2022

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

📇 How to Manage Your Customer Portfolio

January 11, 2022

📇 How to Manage Your Customer Portfolio

January 11, 2022

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

What Is LTV in Marketing? A Deep Dive

October 26, 2021

Logan Brown

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

October 26, 2021

Logan Brown

👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

In this blog there's a step by step walkthrough on how we would start and launch a brand going into 2023, we have some unconventional CRO advice and a fascinating breakdown on Pedialyte's (yes the hangover drink) genius marketing strategy.

🚀 How to launch a DTC brand in 2023, unconventional CRO tips, and more!

September 29, 2022

🚀 How to launch a DTC brand in 2023, unconventional CRO tips, and more!

September 29, 2022

In this blog we have a fascinating thread on the hypothesis that DTC has ‘failed’ as a whole. Then we have an article on some updated TikTok ads data. Finally, we have a guide giving away the secrets to massive LinkedIn growth.

☠️ The Failure of DTC, New TikTok Ads Data, and More

July 7, 2022

☠️ The Failure of DTC, New TikTok Ads Data, and More

July 7, 2022

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

👇 A simple trick to get <$1 CPMs on TikTok?

👇 A simple trick to get <$1 CPMs on TikTok?

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

January 13, 2022

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

January 13, 2022

Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.

🤌 Upgrade Your Twitter, Muddy Bites Goes Viral, Why CPMs Are Meaningless, New Pod & More

January 6, 2022

🤌 Upgrade Your Twitter, Muddy Bites Goes Viral, Why CPMs Are Meaningless, New Pod & More

January 6, 2022

In this article we’ll be covering subject lines, creatives, and the buzzword “segmentation” with clear action items for you to take away and apply to your holiday email marketing. So, buckle up and take notes!

👩🏻‍💻 How to Crush Email Marketing in the Holiday Season

November 8, 2022

👩🏻‍💻 How to Crush Email Marketing in the Holiday Season

November 8, 2022

👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

April 14, 2022

🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

April 14, 2022

Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.

How to Chef Up Scalable Facebook Ads Like Gordon Ramsay

July 13, 2022

Jess Bachman

How to Chef Up Scalable Facebook Ads Like Gordon Ramsay

Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.

July 13, 2022

Jess Bachman

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

June 9, 2022

I Was Wrong About Facebook Traffic Campaigns

June 9, 2022

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

TikTok Ads vs. Facebook Ads in 2023

May 22, 2022

Cody Plofker

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

May 22, 2022

Cody Plofker

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

November 10, 2022

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

November 10, 2022

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

💻 10X Your Productivity, Instagram Shopping Update, and More!

July 21, 2022

💻 10X Your Productivity, Instagram Shopping Update, and More!

July 21, 2022

In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.

🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More

July 3, 2022

🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More

July 3, 2022

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

🔮 Triple Pixel Beta: Let's Wrangle Attribution

🔮 Triple Pixel Beta: Let's Wrangle Attribution

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

At the end of the day, your strategy is your north star. In this article you'll learn how to think strategically and talk about it with executive leadership and get on board with the craziness.

👩🏻‍💻 Bari’s Bootcamp: How to Write an Organic Social Strategy

October 25, 2022

Bari Rosenstein

👩🏻‍💻 Bari’s Bootcamp: How to Write an Organic Social Strategy

At the end of the day, your strategy is your north star. In this article you'll learn how to think strategically and talk about it with executive leadership and get on board with the craziness.

October 25, 2022

Bari Rosenstein

😡 Instagram Outrage, TikTok SEO Playbook, and More

In this blog we discuss the backlash Instagram has been facing this week + how brands can adapt. We explore TikTok’s new pivot to SEO, and how to take advantage of it in your business.

July 28, 2022

😡 Instagram Outrage, TikTok SEO Playbook, and More

In this blog we discuss the backlash Instagram has been facing this week + how brands can adapt. We explore TikTok’s new pivot to SEO, and how to take advantage of it in your business.

July 28, 2022

In this blog we give you the playbook for building an international ecommerce business, we learn how to build an 8-figure company and we discover how TikTok is coming for Google in the search engine game.

🎵 TikTok SEO, Building An 8-Figure Company, and More

July 14, 2022

🎵 TikTok SEO, Building An 8-Figure Company, and More

July 14, 2022

Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.

Use These Creative Testing Strategies to Scale Your Ads With Certainty

Use These Creative Testing Strategies to Scale Your Ads With Certainty

Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

How to Run a Profitable A/B Testing Program in Marketing

May 9, 2022

How to Run a Profitable A/B Testing Program in Marketing

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

May 9, 2022

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

👇 A simple trick to get <$1 CPMs on TikTok?

👇 A simple trick to get <$1 CPMs on TikTok?

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.

How To Run Ads On TikTok

August 15, 2022

Ash Melwani

How To Run Ads On TikTok

In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.

August 15, 2022

Ash Melwani

😎 Building A 10K Per Month Agency, 4 Ecom Mistakes, and More

In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!

October 27, 2022

😎 Building A 10K Per Month Agency, 4 Ecom Mistakes, and More

In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!

October 27, 2022

In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!

📊 New BFCM Consumer Insights, Ad Creative Trends, and More

October 20, 2022

📊 New BFCM Consumer Insights, Ad Creative Trends, and More

In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!

October 20, 2022

In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.

🤳 Free (proven) UGC script, 11 simple CRO tips, and more!

August 25, 2022

🤳 Free (proven) UGC script, 11 simple CRO tips, and more!

In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.

August 25, 2022