A campaign review rarely ends with the report. There’s an ad to refresh or a campaign to dig into, and that work lands on an already full to-do list while spend keeps running.
This November, we’re bringing more of that follow-up work into Triple Whale. Your team can investigate a problem, adjust a campaign, or build fresh ads without switching tools or rebuilding context.
Moby, your AI teammate for commerce, takes on that work using your business’s context, and your team decides what goes live. The new Attribution experience, Amazon Command Center, and expanded Shopify Markets reporting also bring more of your performance into one view, so there’s less to piece together before you make a call.
Together, these updates help your team act on insights faster and put Moby to work on what comes next, with you in control.
Our flagship announcements
Bring more of your everyday work to Moby
Available on all plans.
After a campaign review, the next step could be fresh creative, an updated forecast, or a new Shopify landing page. Sometimes it’s all three.
Moby can now handle more of that work. It turns existing footage into UGC-style video ads, builds conversion-focused Shopify pages, and creates forecasts from your business data.
Your team carries the context from the review straight into the work that follows, and you decide what goes live.
Discover everything new with Moby AI →
Keep your campaign review moving from questions to decisions
Available on all plans. Now in beta.
The new Attribution experience gives you more flexible ways to work through a performance review. Explore channel, campaign, and ad performance with advanced filters and side-by-side comparisons. Dig deeper with suggested Moby prompts or export findings with your custom views intact.
Explore the new Attribution experience →
Expand reporting to include your Shopify Markets
Available on all plans.
You’ve already defined the regions your team manages in Shopify. Now you can use those same markets to compare orders and revenue in Triple Whale, without rebuilding country groups. Filter Shopify data or ask Moby to compare markets and make regional results part of your regular sales review.
Explore Shopify Markets reporting →
Connect the pieces of your Amazon business
Available on all plans.
Ad results tell only part of your Amazon story. Amazon Command Center brings your connected sales, advertising, and vendor data into one workspace. Compare product sales with ad results, track consumer demand, shipments, and returns, or ask Moby to dig deeper without building a separate report.
Explore Amazon Command Center →
More exciting updates
Take Triple Whale with you, in-app
Available on all plans.
Triple Whale, built for your iPhone. Chat with Moby, check dashboards and attribution reports, and take bulk actions in a fully native iOS experience. Access Automations, Apps, and workspaces, and switch shops without signing out. Download it for a completely new and improved experience.
Download the Triple Whale iOS app →
Make campaign changes where you measure performance
Available on all paid plans.
Your Attribution page now gives you controls to act on performance insights. Adjust budgets and pause or resume eligible campaigns directly from your reporting view. Review results, preview changes, and confirm what goes live without leaving Triple Whale.
Match Google Ads conversions to the right products
Available on all paid plans.
Help Google Ads identify which products customers actually bought. Sonar Optimize matches purchased items to your Merchant Center feed using a preset or a custom template for external feeds. Send more accurate conversion data without complicating the setup.
See how TV ads contribute to revenue
Available on all paid plans.
TV ads don't lead to an immediate click, but that doesn't mean campaigns aren’t contributing to revenue. MNTN’s verified ad views now receive credit alongside clicks in Clicks & Deterministic Views (C&DV). AppLovin connected TV (CTV) campaigns are also reported separately, making CTV performance easier to evaluate.
Understand subscription performance with Stay AI
Available on all plans.
Connect acquisition with retention using the new Stay AI integration. Track first-order and recurring revenue, subscriber growth, and churn in Triple Whale, and compare sign-ups and cancellations across marketing channels without piecing together separate reports.
