Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Google just launched Meridian GeoX. What makes an incrementality result trustworthy?
As incrementality becomes more accessible, having a test at your fingertips is one thing. Knowing how to use it well is another.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Introducing a new look for the Triple Whale we’ve become
The world is your ocean. Make waves.
What's New in Triple Whale in September
From connecting mobile activity with website performance to measuring how marketing drives retail sales. See what's new!
What’s New in Triple Whale in July
You can now build high-converting landing pages, finally track your YouTube ads accurately, and let automation handle your repetitive daily tasks. See all July updates here!
Sonar Optimize: The Missing Link Between Measurement and Better Ad Performance
Your ads perform better when your data is accurate. Sonar Optimize makes sure that happens.
Introducing ChatGPT Integration and Sonar Optimize
ChatGPT Ads integration is here. Triple Whale helps brands measure and scale it.
Execute Decisions Across Every Ad Platform with Moby Actions
Moby Actions does the repetitive media-buying work—scaling winners, cutting losers, and managing budgets across Meta and Google—using data you trust and rules you control.
Ads Benchmarks: The Missing Layer in Ecommerce Performance
Want to see how your ad performance stacks up with your peers (or even better — your competitors)?
Automate Your Media Buying with Moby Automations
Hand Moby the repetitive parts of media buying, and it does the work for you, using your live data, with your approval.
Meet Moby 2: AI That Does the Work for You
Moby 2 is a complete rebuild of our AI system — faster, sharper, and built to take action. Experience the next leap in AI.
Moby 2, Email & SMS Attribution, and More Features to Help You Move Faster on What Matters
Confidence got you here. Speed gets you ahead. Find out what's new at Triple Whale.