Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Does AppLovin Actually Drive Revenue? Here's What the Data Says
A data-driven look at whether AppLovin actually drives incremental revenue for ecommerce brands, or just claims credit for sales other channels already earned.
AI in Ecommerce Statistics: 32 Stats Every Online Retailer Should Know in 2026
AI is reshaping ecommerce. Explore verified AI in ecommerce statistics on adoption rates, revenue growth, consumer sentiment, and implementation barriers.
Amazon Ads Benchmarks by Industry (Updated 2026 Data)
Updated Amazon ad performance benchmarks across 9 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to plan smarter for 2026.
TikTok Ads Benchmarks by Industry (Updated 2026 Data)
Updated TikTok ad performance benchmarks across 10 ecommerce industries. Compare CPA, CPM, CVR, ROAS, AOV, CTR, and MER year-over-year to set smarter goals for 2026.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
Top Brands Discount 2.5x More Than Competitors – Here’s Why it Works
Discover how top apparel and health & beauty brands discount 1.3-2.5x more than competitors while protecting margins. Analysis of 20,000+ brands reveals 5 strategies for aggressive discounting without destroying AOV.
Outbrain x Triple Whale for Data-Driven Insights
Introducing the Outbrain integration for Triple Whale, where you can unlock powerful data aggregation and attribution, giving you the insights you need to optimize campaigns for maximum ROI. Read on to learn more about how you can view your Outbrain campaign data alongside other marketing channels inside Triple Whale!
Criteo x Triple Whale for Marketing Insights
Introducing the Criteo Integration for Triple Whale, where you can see your Criteo metrics directly in a Pixel Criteo Dashboard and comprehensively monitor your ad performance. Simplify your processes and enhance your data with precise analysis!
Talk to Data: Best Practices for Effective Data Management
The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.
How Can Big Data Improve Customer Experience?
This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.
ShipStation x Triple Whale for Shipping Data Insights
Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!
Ecommerce Dashboards: Benefits, Setup, and What to Track
For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.