Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
BFCM Email Marketing: 12 Strategies and a 2026 Send Calendar
Learn strategies to get and stay ahead with email marketing before BFCM 2026, including a full calendar on when to send emails.
Black Friday Google Ads: Benchmarks, Strategies & Automations for 2026
Despite rising costs, Google Ads remained a top BFCM performer in 2025. See key trends, benchmarks, and how to optimize for success in 2026.
Black Friday Marketing Strategy: 6 Ways to Drive More Sales in 2026 (Backed by Data)
Master BFCM 2026 with data-driven strategies for acquisition and retention. Boost AOV, CLV, and loyalty with smart planning and personalized campaigns.
Black Friday TikTok Ads: Benchmarks and Strategies for 2026
TikTok is rising fast for BFCM. See why ROAS surged, how brands crushed it on TikTok Shop, and how to win with Gen Z in Black Friday 2026 campaigns.
BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales
The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.
Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024
On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.
Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2026
Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.
Black Friday 2026 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM
Plan ahead for BFCM 2026 with data-driven ad strategies, shopper insights, and proven tactics to drive conversions, CLV, and long-term brand loyalty.
How to Win BFCM With AI: 8 Strategies to Optimize Your Ecommerce Business
BFCM is a key moment that brands need to capitalize on, and BFCM 2026 will be more unpredictable than ever.
Black Friday Facebook Ads: Data, Strategies, and AI Automations for 2026
Learn how to win with Black Friday Facebook ads in 2026 — performance trends, strategies, creative tips, and AI tools to boost ROAS during BFCM.
How to Manage Your Sales During BFCM
Staying agile is necessary during a busy BFCM season, and these tactics can help you get ready for the busiest season of the year. In this article, we'll discuss what the trends indicate BFCM will look like in comparison to recent years, quick tips for a successful BFCM, the latest Triple Whale tools that make agile decisions easier, and stress reduction hacks that can help you keep you sane during this insanely busy time.
Driving Growth for Your Clients During BFCM: An Agency Guide
Ahead of the sales frenzy that is BFCM, our leader of Sales and Partnerships, Zach Rego, shares his best advice for how to use Triple Whale as your superpower to drive growth for your clients during this hectic (but profitable) period.