Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
BFCM Email Marketing: 12 Strategies and a 2026 Send Calendar
Learn strategies to get and stay ahead with email marketing before BFCM 2026, including a full calendar on when to send emails.
Your Flows Aren't Broken. Your Data is Incomplete. Meet Sonar Send
Sonar Send helps ecommerce brands recover up to 40% more abandoned shoppers by fixing tracking gaps that prevent ESP flows from triggering.
How Apparel Brands Use Triple Whale & Yotpo to Scale
In this article, we’ll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a bird’s eye view of your data, to make better decisions.
Yotpo x Triple Whale for SMS + Email Marketing Magic
Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.
SMS Marketing for Ecommerce: How to Send the Right Messages for Your Brand
Learn about the basics of SMS marketing, the benefits for your business, and some of the best platforms to make SMS a key part of your marketing strategy.
8 Ecommerce Partner Programs Your Agency Needs to Be a Part Of
Joining the right partner programs can be a tremendous boost for your agency, giving you an always-appreciated revenue bump.
3 Must-Have Shopify Email Automations (+ How to Build Them)
Email automations save you time and can bring customers to your website! Our friends at Seguno put together a killer guide on how to set up MUST-HAVE email automations (that actually convert).
Email Deliverability: What Google Doesn’t Want You to Know
Did you know nearly 20% of emails never make it to their intended recipients? As an email marketer or business owner, that's a troubling statistic. In this post, we'll reveal the hidden factors behind email deliverability and give you actionable tips to help you land your emails right in your subscribers’ inboxes.
Maximizing Customer Lifetime Value through Effective Email Marketing
Let's explore the importance of email marketing in maximizing customer lifetime value.
Your All-in-One Guide to Subscription Marketing
Unleash your business's potential with this all-in-one guide to subscription marketing. Learn to attract, engage, and retain loyal customers. Get started today!
From Acquisition to Retention: Mastering Lifecycle Email Marketing in eCommerce
To help you get started with lifecycle email marketing in your eCommerce business, here is everything you need to know.
Mobile Attribution: The Definitive Guide for eCommerce Businesses
Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.