Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
How to optimize ecommerce ads: Secrets told from experts at Google and Snapchat
Stop obsessing over bids! We've got the solutions right here.
Three Ways to Automate Media Buying (Even if You're a Total Beginner)
Automation can give media buyers precious time back so they can focus on the parts of the job they love to do.
Introducing ChatGPT Integration and Sonar Optimize
ChatGPT Ads integration is here. Triple Whale helps brands measure and scale it.
It's Not Andromeda: Inside Meta's AI Ad Stack And Why Nothing is Working
Meta didn’t “break” your ads. It rebuilt the system. Today’s performance is driven by four interconnected AI systems — GEM, Lattice, Andromeda, and UTIS — working together.
Meta Conversion Lift Tests: How to Measure Incrementality on Meta
Walk through the Meta Conversion Lift experiment — including how to get set up, run a clean test, and turn the results into confident decisions.
Triple Whale vs Google Analytics 4: Which Is Better for Ecommerce Teams?
Unsure? Here’s a clear breakdown of GA4 vs. Triple Whale to help you decide what fits your ecommerce team.
Event Match Quality (EMQ): What Actually Matters on Meta & TikTok
Complete guide to Event Match Quality (EMQ) for Meta and TikTok ads. Learn good EMQ scores by event type, how to improve match quality, and why complete signal beats perfect scores.
The Best Incrementality Testing Tools for Marketers in 2026
Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.
The Google Ads Peak Season Blueprint: Prepare for Demand & Capture the Intent
Find out exactly how to leverage Google's core media to drive profitable growth and confident decision-making this holiday season.
iOS 26 Update: How to Navigate Apple's New UTM Tracking Changes
Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.
Black Friday Google Ads: Benchmarks, Strategies & Automations for 2026
Despite rising costs, Google Ads remained a top BFCM performer in 2025. See key trends, benchmarks, and how to optimize for success in 2026.
Black Friday TikTok Ads: Benchmarks and Strategies for 2026
TikTok is rising fast for BFCM. See why ROAS surged, how brands crushed it on TikTok Shop, and how to win with Gen Z in Black Friday 2026 campaigns.