The past several weeks at Triple Whale, we've been building and shipping things our customers are genuinely excited about. Today, we get to round it all up and share it with you.
Some of these are big enhancements that change how businesses interact with their data using AI. Others may seem small, but give the 60,000+ businesses using Triple Whale deeper visibility into the real impact of the billions of dollars in ad spend put toward YouTube every year.
What ties them together is simple: they advance Triple Whale as the world's most complete AI operating system for ecommerce businesses.
Keep reading to see “What’s New” in Triple Whale!
New Flagship Announcements
Available to customers on Automate and Enterprise plans.
Moby builds complete, conversion-focused landing pages using your brand guidelines, live Shopify product data, customer reviews, and top-performing ad creative. Review the page in draft, then publish it under your Shopify domain—without editing your theme, writing code, or switching platforms.
Build a landing page with Moby
Coming to all Triple Whale customers in early August.
Over $40 billion was spent on YouTube ads last year, but its impact has always been buried inside broader Google campaign performance. Now it stands on its own. With Triple Whale, businesses can now see exactly which conversions YouTube drives, so they can invest with confidence instead of guesswork.
Understand YouTube performance
Available to all customers.
Sonar Optimize now sends stronger, more complete signals from Triple Whale to ChatGPT Ads, Realize, and Reddit, extending your source-of-truth data to your paid media. This brings Sonar Optimize to even more of your ad channels and gives each platform a fuller picture of your business to optimize your campaigns more effectively and improve overall efficiency.
Connect Sonar Optimize to your ad channels
More New and Noteworthy Updates this July
Available to customers on Automate and Enterprise plans.
Moby Actions helps teams stop wasting money on underperforming campaigns. Sometimes those campaigns can go days without being flagged. Not with Moby. When something changes, it surfaces what needs approval, or takes action itself, automatically - like pausing a campaign that drops below a certain ROAS.
Try Moby Actions for media buying
Available to customers on Automate and Enterprise plans.
Some work doesn't need a person doing it every single time. Moby Automations take recurring reports, performance checks, and operational workflows off your team's plate entirely, running on the schedule your business needs without anyone lifting a finger. Set it up once, and it keeps working in the background, as scheduled.
Moby Creative Studio gives your team a faster way to develop and iterate on ad creative from directly within Triple Whale. Whether you’re testing new hooks, angles, or campaigns, you can move through the creative process faster while keeping work connected to the performance data informing every decision.
More ways to understand marketing performance
Available to customers on Automate and Enterprise plans.
CPA, ROAS, and CPM don't mean much in isolation. A good number for one business is a bad one for another. Ads Benchmarks compares your key ad metrics against peer cohorts most like you, so you can see where you're strong, where falling behind, and where to focus next.
Shoppers move between your website and app, but measurement usually stops at the browser. Triple Pixel now tracks mobile apps built with Swift, Android, and React Native, joining in-app and website data in one foundation, so you see the full journey.
Set up Triple Pixel for your mobile app
Walmart Connect data now integrates directly into Triple Whale, so businesses can compare performance across channels, see how Walmart fits into their media mix, and make every decision with all marketing data in one place.
Vibe and AppLovin are now supported in Clicks & Deterministic Views (C&DV) attribution model, expanding visibility into CTV and other awareness channels. Now businesses can see how ad exposures drive conversions, even when no one clicks the ad.
Enable C&DV for Vibe and AppLovin
TikTok in Clicks & Deterministic Views now includes improved impression matching, expanded international coverage, and historical backfill. Running TikTok across markets? Now Triple Whale customers have full visibility into how it drives conversions, everywhere.
See TikTok performance in C&DV
More ways to activate your data
Abandonment segments are some of the highest-intent audiences a business has, but they're usually built once in Klaviyo and never get sharper. Now our customers can import them, rebuild them with advanced identity metrics, and sync the enriched version back to Klaviyo, Meta, Google, TikTok, Pinterest, or Microsoft Ads. One segment, sharpened by data already in Triple Whale, working everywhere.
That’s the round-up for the July edition of What’s New in Triple Whale. Every one of these updates comes back to the same idea: giving our customers a clearer view of their business and a faster path from insight to action.
Triple Whale customers can discover this directly within the product or reach out to their CSM to see what’s available to them.
The past several weeks at Triple Whale, we've been building and shipping things our customers are genuinely excited about. Today, we get to round it all up and share it with you.
Some of these are big enhancements that change how businesses interact with their data using AI. Others may seem small, but give the 60,000+ businesses using Triple Whale deeper visibility into the real impact of the billions of dollars in ad spend put toward YouTube every year.
What ties them together is simple: they advance Triple Whale as the world's most complete AI operating system for ecommerce businesses.
Keep reading to see “What’s New” in Triple Whale!
New Flagship Announcements
Available to customers on Automate and Enterprise plans.
Moby builds complete, conversion-focused landing pages using your brand guidelines, live Shopify product data, customer reviews, and top-performing ad creative. Review the page in draft, then publish it under your Shopify domain—without editing your theme, writing code, or switching platforms.
Build a landing page with Moby
Coming to all Triple Whale customers in early August.
Over $40 billion was spent on YouTube ads last year, but its impact has always been buried inside broader Google campaign performance. Now it stands on its own. With Triple Whale, businesses can now see exactly which conversions YouTube drives, so they can invest with confidence instead of guesswork.
Understand YouTube performance
Available to all customers.
Sonar Optimize now sends stronger, more complete signals from Triple Whale to ChatGPT Ads, Realize, and Reddit, extending your source-of-truth data to your paid media. This brings Sonar Optimize to even more of your ad channels and gives each platform a fuller picture of your business to optimize your campaigns more effectively and improve overall efficiency.
Connect Sonar Optimize to your ad channels
More New and Noteworthy Updates this July
Available to customers on Automate and Enterprise plans.
Moby Actions helps teams stop wasting money on underperforming campaigns. Sometimes those campaigns can go days without being flagged. Not with Moby. When something changes, it surfaces what needs approval, or takes action itself, automatically - like pausing a campaign that drops below a certain ROAS.
Try Moby Actions for media buying
Available to customers on Automate and Enterprise plans.
Some work doesn't need a person doing it every single time. Moby Automations take recurring reports, performance checks, and operational workflows off your team's plate entirely, running on the schedule your business needs without anyone lifting a finger. Set it up once, and it keeps working in the background, as scheduled.
Moby Creative Studio gives your team a faster way to develop and iterate on ad creative from directly within Triple Whale. Whether you’re testing new hooks, angles, or campaigns, you can move through the creative process faster while keeping work connected to the performance data informing every decision.
More ways to understand marketing performance
Available to customers on Automate and Enterprise plans.
CPA, ROAS, and CPM don't mean much in isolation. A good number for one business is a bad one for another. Ads Benchmarks compares your key ad metrics against peer cohorts most like you, so you can see where you're strong, where falling behind, and where to focus next.
Shoppers move between your website and app, but measurement usually stops at the browser. Triple Pixel now tracks mobile apps built with Swift, Android, and React Native, joining in-app and website data in one foundation, so you see the full journey.
Set up Triple Pixel for your mobile app
Walmart Connect data now integrates directly into Triple Whale, so businesses can compare performance across channels, see how Walmart fits into their media mix, and make every decision with all marketing data in one place.
Vibe and AppLovin are now supported in Clicks & Deterministic Views (C&DV) attribution model, expanding visibility into CTV and other awareness channels. Now businesses can see how ad exposures drive conversions, even when no one clicks the ad.
Enable C&DV for Vibe and AppLovin
TikTok in Clicks & Deterministic Views now includes improved impression matching, expanded international coverage, and historical backfill. Running TikTok across markets? Now Triple Whale customers have full visibility into how it drives conversions, everywhere.
See TikTok performance in C&DV
More ways to activate your data
Abandonment segments are some of the highest-intent audiences a business has, but they're usually built once in Klaviyo and never get sharper. Now our customers can import them, rebuild them with advanced identity metrics, and sync the enriched version back to Klaviyo, Meta, Google, TikTok, Pinterest, or Microsoft Ads. One segment, sharpened by data already in Triple Whale, working everywhere.
That’s the round-up for the July edition of What’s New in Triple Whale. Every one of these updates comes back to the same idea: giving our customers a clearer view of their business and a faster path from insight to action.
Triple Whale customers can discover this directly within the product or reach out to their CSM to see what’s available to them.
Body Copy: The following benchmarks compare advertising metrics from April 1-17 to the previous period. Considering President Trump first unveiled his tariffs on April 2, the timing corresponds with potential changes in advertising behavior among ecommerce brands (though it isn’t necessarily correlated).
.webp)
.webp)
.png)
.png)
.png)
.png)