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How Soar With Us Went To The Moon With Triple Whale 🚀
Soar WIth Us is an ecommerce digital marketing agency based out of the UK and founded in 2018. Since launching, they’ve experienced significant growth, establishing themselves as a leading ecommerce agency in the UK. Today their team is composed of over 30 world class marketers, strategists, and creatives.
Their service and team structure is focused around 3 stages: profitable customer acquisition, retention strategies to create loyal customers, and consulting to guide long term marketing strategy.
Soar was actually one of Triple Whale’s first agency partners back in 2021 (October / November). This case study will explore how the partnership began and has evolved over time.
Challenge
Two years into building the agency, iOS 14 presented new hurdles:
Difficulty Tracking Performance: It became very difficult to ensure performance was tracked accurately, and that all processes and strategies were aligned.
Lack of Clear Insights: The unreliable data lead to a lack of clear insights, and the Soar team often found themselves in repetitive conversations with clients, struggling to grow not just within the ad account but also to grow the brands as a whole.
“We were constantly going around in circles in conversations with clients trying to grow not only inside the ad account but outside as well. But tracking everything and ensuring that platforms were aligned was nearly impossible” Jamie Ingham, Head of Acquisition
Solution
In the Fall of 2021, Soar With Us learned about Triple Whale when Aj, one of Triple Whale’s Co-Founders, reached out to Olly, one of the founders of Soar With Us. Aj introduced Triple Whale as a solution to the challenges created by iOS 14 and Olly was intrigued.
They jumped on the platform, initially testing it as a value ad for 20% of their clients. As time progressed and the product continued to evolve, It became clear the impact Triple Whale was having on performance, and now all clients that Soar works with are required to have Triple Whale.
When Soar With Us onboarded with Triple Whale, they immediately benefited from the platform's robust 1st party attribution capabilities, allowing a clearer understanding of the customer journey and touch points leading to conversions. The comprehensive dashboard provided real-time data access without manual intervention, streamlining the process of viewing key metrics such as new customer acquisitions. This integration of attribution and dashboard functionality became their day-to-day operational tool, optimizing their marketing strategies. As Triple Whale expanded its feature set, it further equipped the Soar team with tools to manage campaigns and refine their strategies effectively.
“As time progressed, the product of Triple Whale continued to improve drastically, we realized the impact it was having on performance, and now all clients that come on board are required to have Triple Whale, otherwise we can't work with them." Jamie Ingham, Head of Acquisition
In the next section we’ll explore some of the key strategies Soar With Us implemented around Triple Whale.
“Now with Triple Whale when we are scaling spend across clients we are much more confident in having the attribution sources available to paint a more detailed picture and find a source that's closer to the truth when aligning overall revenue and growth of the business as well as efficiency of our ad spend”
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