Wyatt joined the MaryRuth’s team in late 2022, coming from Shopanova - a growth marketing agency that specializes in scaling ecommerce clients. Having worked with over 100 clients on Triple Whale before, he chose to implement the Triple Pixel at MaryRuth's, too.
As a long-time user, he was especially stoked when Triple Whale released the Total Impact attribution model. “Because we spend on average $80,000 to $100,000 per day on Facebook ads alone, we create so much scale on our own that click attribution almost can’t keep up,” Wyatt said. “For us, we’ve realized that as the business gets bigger and bigger, click attribution has gotten smaller and smaller - and we were focused in on this one sector of the effectiveness of our marketing, which wasn’t the whole picture.”