How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year

Learn how Portland Leather Goods used Triple Whale & Triple Pixel to empower their product-specific campaign strategy and achieve significant growth YoY.

THE RESULTS

+263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue.
$100K+
In affiliate sales attributed, now scaling to $3M+ using Triple Pixel data
+60%
Increase in Net Profit YOY by leveraging Triple Pixel data insights

THE RESULTS

+263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue.
$100K+
In affiliate sales attributed, now scaling to $3M+ using Triple Pixel data
+60%
Increase in Net Profit YOY by leveraging Triple Pixel data insights

THE RESULTS

+263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue.
$100K+
In affiliate sales attributed, now scaling to $3M+ using Triple Pixel data
+60%
Increase in Net Profit YOY by leveraging Triple Pixel data insights

MACCOY MERKLEY

CMO, Portland Leather Goods

β€œTriple Whale assembles all of your dashboards in one place, creating an overarching view of the health of your advertising. The Triple Pixel empowers you to eliminate the ads that are not performing despiteFacebook's claiming to do so, saving you money and putting the power back in your hands to advertise with confidence."

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Portland Leather Goods

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Portland Leather Goods

Overview

Prior to Apple's iOS 14.5 privacy policy changes, Portland Leather Goods had a reliable strategy for their advertising efforts, with a consistent pattern of results. But after the rollout, the team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero.

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Challenge

iOS 14.5 changes caused significant data loss, leaving the PLG team shooting in the dark with conflicting on-platform attribution data. As a result, calculating core profitability and KPI metrics became daunting, requiring significant number-crunching. Additionally, the lack of customer journey mapping made omni-channel marketing for dozens of SKUs deeply frustrating.

BETTER DATA = BETTER ROAS
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