Implementing the Triple Pixel brought data precision back for powerful scaling, highlighting key insights critical for optimizing marketing strategy. Manual reporting became a thing of the past, as Triple Whale's Summary Page began calculating essential KPI's without intervention, aggregating PLG's vital metrics into one view. Lastly, customer Journey data provided product level insights that enabled PLG's team to develop strategy for more efficient scaling.
Using Triple Pixel data, combined with a new product-specific campaign strategy, PLG scaled one SKU's sales from around 55 units a day to 200 units a day. This led to an overall increase of $4.1M in annual revenue! Additional attribution insights helped the team discover that $100K+ in previously unattributable revenue came from PLG's affiliate program, a program they had considered discontinuing due to lack of results!
Now optimized and scaled, the affiliate program is on track to hit over $3M in revenue by the end of 2023. In sum, since implementing Triple Whale & Triple Pixel, Portland Leather Goods has achieved a +60% increase in Net Profit, year over year.