How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year
Portland Leather Goods produces the world's finest full grain leather products at unbeatable prices. Their philosophy is simple: they make the best leather goods they can for the lowest possible price, and then they sell them at the lowest sustainable markup.
Challenge
After the iOS14 rollout, the Portland Leather Goods team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero, making mapping conversions back to the ads and channels they came from next to impossible. The team knew they still had high-performing ads, but they were unable to determine which ads were winning - or even which channels were most effective for running conversion ads. Unreliable on-platform reporting required the PLG team to pull all of the data at their disposal and manually calculate core KPI's in enormous spreadsheets. The process was time consuming, and still didn't result in the detailed insights necessary to answer pivotal questions on marketing performance from the brand's leadership team.
Solution
The Portland Leather team implemented the Triple Pixel after seeing a friend post about Triple Whale on Twitter. Even just a few weeks after implementing the app and leveraging the available data, the team saw their performance moving back in the right direction. “Getting the attribution back was a no brainer,” McCoy (CMO) said, “And then it went further, finding out that we were more profitable than Facebook through Triple Whale reporting, even versus pre iOS 14. We were getting a better look into our performance than ever before."
Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter.
.svg)
.png)
