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How Tubby Todd and ATTN Scaled TikTok Ads +31% and lowered CAC by -65% YoY With Total Impact
Tubby Todd, an esteemed brand in the baby care industry, known for its commitment to gentle, effective products, embarked on a mission to leverage its strong organic presence while broadening its visibility to new customers. These ambitions led them to partner with ATTN Agency, a leading agency in performance and growth marketing for ecommerce brands. The partnership focused on leveraging ATTN’s multi-channel expertise and Triple Whale's analytics platform to unlock new growth dimensions for Tubby Todd.
Challenge
Tubby Todd's primary challenge was a deep-seated mistrust in their paid marketing performance data. The discrepancy between their stellar organic results and the paid channel metrics led to skepticism. The introduction of iOS 14 exacerbated this issue, casting further doubt on the validity of their high Return on Ad Spend (ROAS) figures and the overall reliability of their paid marketing data. This lack of trust posed a significant obstacle to scaling their business through paid marketing, compelling them to seek a solution that could provide more accurate and trustworthy insights.
“They just couldn't trust the numbers, which was a valid concern because they were seeing TikTok ROAS that appeared to be too good to be true. This problem was compounded when platform data became extremely volatile after iOS 14.5”
Justin Buckley, Co Founder @ ATTN Agency
Solution
Tubby Todd was able to enhance marketing accuracy and effectiveness with Triple Whale:
Layering Validation with Triple Whale
One of the primary solutions that Triple Whale provided for Tubby Todd was the ability to add a new layer of understanding and validation. This was crucial for verifying the accuracy of revenue sources, new customer acquisition costs, and overall marketing direction. By utilizing Triple Whale, Tubby Todd could confidently assess whether their marketing efforts were focused on the right channels for customer acquisition and budget allocation.
Expanding Insights with Kno & Total Impact
The integration of Kno Commerce and Total Impact Attribution from Triple Whale played a significant role in evolving Tubby Todd's marketing strategy, especially for view-based platforms like YouTube and TikTok. These tools enabled the team to visualize how different platforms were contributing to the overall marketing mix and the growth of the brand. This was particularly valuable in understanding the role of platforms that didn't rely solely on click-based metrics but also on viewer engagement and brand impact.
"Triple Whale really helped us validate our revenue drivers and understand new customer acquisition costs. It was all about finding out if we were on the right track and focusing our budget effectively. And with zero party surveys from Kno and Total Impact from Triple Whale, we can more confidently see how platforms like TikTok and YouTube were fitting into our media mix, really driving results for our brands." Justin Buckley, Co Founder @ ATTN Agency
“With Triple Whale, we've been able to dissect our marketing strategy in a way that builds trust in the results we are driving and expands our reach confidently. It's not just about scaling; it's about understanding where our customers are and how we can effectively engage with them across multiple platforms.”
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