Attribution

The Pros & Cons of Last-Click Attribution

Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.

Feb 8, 2023

Pia Mikhael

An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Dec 6, 2022

Kaleena Stroud

What You Need to Know about Facebook Attribution

If you are a data-driven company and you want to measure the performance of your digital channels accurately, specifically on Facebook, listen up – because we’ve got the 101 on Facebook attribution.

Dec 1, 2022

Kaleena Stroud

How To Use The Triple Whale Pixel During the Holidays (Black Friday, Cyber Monday & Beyond)

Here is where and how we recommend spending your time in Triple Whale as the holidays approach.

Nov 23, 2022

Saunder Schroeder

TikTok Analytics: The Ultimate Guide (2023)

Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.

Mar 31, 2022

Colin Dougherty

How To Put Your Email Marketing Analytics Data To Good Use

Want to make the most of your email marketing analytics data? Read on to learn four analytics to track and how to use them in 2022.

Jul 22, 2022

Colin Dougherty

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

Jul 20, 2022

Colin Dougherty

The Definitive Guide to Ecommerce Analytics

Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!

Jul 8, 2022

Kaleigh Moore

The 5 Best Marketing Attribution Tools & Software of 2023

Marketing attribution software options include Triple Whale, Ruler Analytics, Branch, Neustar, and Looker. Each work on a unique marketing attribution model.

Jul 4, 2022

Colin Dougherty

Snapchat Analytics: The Ultimate Guide for 2023

Snapchat remains one of the best platforms to engage with customers in 2022. Learn everything you need to know about tracking analytics in Snapchat here.

Jun 24, 2022

Colin Dougherty

Facebook Analytics: The Ultimate Guide for 2023

What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.

Jun 16, 2022

Colin Dougherty

Marketing Attribution 101

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

Jun 13, 2022

Alex Greifeld

The Pitfalls of Being Data Driven

One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.

Jun 10, 2022

Alex Greifeld

Attribution Modeling: What It Is, And Why It's Important

A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.

May 19, 2022

Rabah Rahil

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

May 17, 2022

Alex Greifeld

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

May 19, 2022

Saunder Schroeder

Here Are The 7 Best Supermetrics Alternatives Today

Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.

Aug 1, 2021

Deb Mukherjee

🔮 Triple Pixel Beta: Let's Wrangle Attribution

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

Nov 23, 2021

Rabah Rahil

First Party Data vs. Third Party Data

Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data

Nov 9, 2021

Logan Brown

UTMs: Here's Everything You Need to Know

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.

Sep 28, 2021

Rabah Rahil

🔮 Triple Pixel: Everything You Need To Know

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

Dec 2, 2021

Rabah Rahil

Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works

In this episode, we are joined by our in-house Attribution Expert & Philly Phenom Corey Canestrare. He goes into how tinkering is be a viable pathway to knowledge and skill acquisition. The journey he went on to acquire the technical and networking acumen he has today. Finally, he closes out with an ELI5 explanation of attribution.

57:33

1 Day Click VS 7 Day Click One Day View...

In this episode of adspend we duke it out over what's better, 1 Day Click or 7 Day Click One Day View. While there may not be a definite right answer to this question we hope this gives you the insight needed to help you run ads on Facebook. We also talk about retargeting and the important role it plays. #Adspend

1:01:17

The Pros & Cons of Last-Click Attribution

An Easy Guide to Ad Tracking in 2023

What You Need to Know about Facebook Attribution

How To Use The Triple Whale Pixel During the Holidays (Black Friday, Cyber Monday & Beyond)

TikTok Analytics: The Ultimate Guide (2023)

How To Put Your Email Marketing Analytics Data To Good Use

How To Build The Perfect Analytics Dashboard

The Definitive Guide to Ecommerce Analytics

The 5 Best Marketing Attribution Tools & Software of 2023

Snapchat Analytics: The Ultimate Guide for 2023

Facebook Analytics: The Ultimate Guide for 2023

Marketing Attribution 101

The Pitfalls of Being Data Driven

Attribution Modeling: What It Is, And Why It's Important

How to Set Killer Advertising KPIs

Introducing Triple Pixel PRO

Here Are The 7 Best Supermetrics Alternatives Today

🔮 Triple Pixel Beta: Let's Wrangle Attribution

First Party Data vs. Third Party Data

UTMs: Here's Everything You Need to Know

🔮 Triple Pixel: Everything You Need To Know

Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works

1 Day Click VS 7 Day Click One Day View...

How To Optimize Your Ads Post iOS 14

UTMs: The Good, The Bad, & How to Use Them with Triple Whale

Use Triple Whale UTMs Without Losing Social Proof

Get Smarter Insights In Seconds with Triple Pixel 2.0