Attribution

Marketing Mix Modeling: How to Optimize Your Marketing Strategy with Data-Driven Insights

Marketing mix modeling (MMM) helps businesses analyze and optimize marketing spend. See examples, benefits, and compare it to multi-touch attribution (MTA).

Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024

On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.

This is Triple Whale

We built something you’ll love so you can stop doing things you hate.We’ve raised over $50M, spent two years innovating, and had the dedication of 125 team members working on this product to get here. And today, we’re thrilled to introduce the future of online business: the next generation of Triple Whale. 

The AI Transformation: Issue #12

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited about!

Trends by Triple Whale: Week of June 24, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

The AI Transformation: Issue #9

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board Templates, and a glimpse behind the scene for what our team is excited about!

Unraveling Cross-Channel Attribution: A Comprehensive Guide

The emergence of machine learning and artificial intelligence in marketing analytics represents the latest frontier in the evolution of cross-channel attribution, promising even greater accuracy and insights. In this article, we'll provide an overview of what attribution models are, some of the most popular attribution models, and the best practices for implementing a cross-channel attribution strategy in today's marketing world.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

Decoding the Customer Journey: The Position-Based Attribution Model Unveiled

The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.

The Data Platform DTC Disruptors Need: Lessons From True Classic

Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.

Unveiling the Essence: A Deep Dive into Time Decay Attribution Models

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

Everything You Need To Know About Channel Attribution

A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!

The Art and Science of the Markov Chain Attribution Model

If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.

Deciphering Multi-Channel Attribution: A Comprehensive Guide

Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.

Unveiling the Mysteries of Attribution Reporting

As a marketer, you can sometimes feel like you're running a bunch of ads without actually knowing which ones are working. Attribution in marketing is vital to ads management and driving sales to the bottom line. Read on to find out more about how to unveil the mysteries of attribution with Triple Whale!

Multi-Touch Attribution (MTA): What It Is and How to Use It

Five Predictions for ECommerce Trends in 2024

2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if you’re ready for where these trends are heading! 

Exploring B2B Marketing Attribution

In this blog post, we're going to dive deep into the world of B2B marketing attribution. We'll cover its importance, the different models available, and how to choose the right one for your business.

How to Build THE Perfect Data Analytics Dashboard

Today, we'll delve into the secrets of building the perfect data analytics dashboard that will revolutionize the way you interpret and analyze information

Link Tracking Protection: What Ecommerce Brands Need to Know About iOS 17

Apple's iOS 17 update includes a new feature called Link Tracking Protection, which automatically removes user-identifiable tracking parameters from URLs.

The Complete Guide to Ad Attribution in 2023

Ad attribution is the key to understanding the success of marketing campaigns. It’s a data-driven technique that helps us understand which elements of our advertising campaigns are contributing to their success, by giving credit to the various marketing touchpoints along a customer’s journey that leads to a conversion. 

Post-Purchase Surveys: Unlock Zero-Party Data

As the advertising landscape continues to evolve, zero-party data is becoming increasingly essential for brands to deliver tailored experiences and optimize their marketing strategies. Post-purchase surveys (PPS) are one of the most popular and effective ways to collect zero-party data.

Triple Whale’s Total Impact Attribution Model

Triple Whale’s Total Impact Model is a holistic approach to marketing attribution. The new gold standard.

The Pros & Cons of Last-Click Attribution

Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.

An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

What You Need to Know about Facebook Attribution

If you are a data-driven company and you want to measure the performance of your digital channels accurately, specifically on Facebook, listen up – because we’ve got the 101 on Facebook attribution.

To Our Community

This past Thursday, we published a tweet with some aggregate statistics on Q4 trends we are seeing. After a lot of constructive feedback from the community, we decided to triple check our numbers. 

TikTok Analytics: The Ultimate Guide (2023)

Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.

How To Put Your Email Marketing Analytics Data To Good Use

Want to make the most of your email marketing analytics data? Read on to learn four analytics to track and how to use them in 2022.

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

The Definitive Guide to Ecommerce Analytics

Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!

The 5 Best Marketing Attribution Tools & Software of 2023

Marketing attribution software options include Triple Whale, Ruler Analytics, Branch, Neustar, and Looker. Each work on a unique marketing attribution model.

Snapchat Analytics: The Ultimate Guide for 2023

Snapchat remains one of the best platforms to engage with customers in 2022. Learn everything you need to know about tracking analytics in Snapchat here.

Facebook Analytics: The Ultimate Guide for 2023

What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.

Marketing Attribution 101

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

The Pitfalls of Being Data Driven

One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.

Attribution Modeling: What It Is, And Why It's Important

A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

Here Are The 7 Best Supermetrics Alternatives Today

Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.

First Party Data vs. Third Party Data

Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data

UTMs: Here's Everything You Need to Know

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.

🔮 Triple Pixel: Everything You Need To Know

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

UTMs: The Good, The Bad, & How to Use Them with Triple Whale

Rabah and Corey go over everything you need to know about UTMs and how to maximize them with Triple Whale.

Use Triple Whale UTMs Without Losing Social Proof

When you update UTMs you reset your learnings, but that doesn't mean you need to lose all your social proof. Here is a quick and easy way to update UTMs while maintaining all that social proof on your FB Ads.

Get Smarter Insights In Seconds with Triple Pixel 2.0

Rabah and Logan talk about the new updates to the Pixel page, and how ecom operators can use Triple Pixel to uncover actionable data.