Ecommerce Metrics

Conversion Rate Optimization (CRO): 19 Strategies for 2025

Conversion rate optimization ups the percentage of website users who complete an action. Discover strategies to boost conversions, improve UX, and maximize ROI.

Marketing Mix Modeling: How to Optimize Your Marketing Strategy with Data-Driven Insights

Marketing mix modeling (MMM) helps businesses analyze and optimize marketing spend. See examples, benefits, and compare it to multi-touch attribution (MTA).

What is Customer Acquisition? The Ultimate 2025 Guide

Optimize your customer acquisition strategy with proven tactics, expert insights, and real-world examples to attract and convert more customers.

Agentic AI: The Future of AI and Automation for Ecommerce

Agentic AI is an AI tool capable of autonomous decision-making, and represents the next generation of artificial intelligence. Learn about its use cases, ethical considerations, and potential impact across industries.

Meta's Health and Wellness Restrictions: Policy Changes & Fixes

Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.

2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands

Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.

Triple Whale x AppLovin: A Game-Changer for Ecommerce Ad Performance

AppLovin recently became available for DTC brands in a closed beta, and we are introducing an integration for AppLovin users to see all of their data right inside Triple Whale. This blog will outline what AppLovin is, the advantages of advertising on the platform, a look at why in-app ads work, and some proof-of-concept from Triple Whale brands who have integrated AppLovin into their advertising campaigns.

BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales

The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.

Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024

On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.

How to Calculate ROAS: Formula, Examples, and Common Mistakes

Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.

Google Ads Benchmarks by Industry (Updated Data)

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries for Google Ads during 11/17/2024-12/16/2024 compared to the month prior. How did your performance stack up?

Black Friday 2024 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM

How to Win BFCM With AI: 7 Strategies to Optimize Your Ecommerce Business

BFCM is a key moment that brands need to capitalize on, and BFCM 2024 will be more unpredictable than ever. Businesses need to be agile, make decisions quickly, and adjust marketing efforts in real-time to succeed this year. In this article, we’ll explore some ways that AI can significantly impact your business, from task automation to dynamic ad creatives and more. Utilizing a platform like Triple Whale that provides a streamlined, clear, and coherent view of key revenue drivers will set brands up for success.

How to Master Customer Retention & Maximize DTC Sales

Read this article to discover some actionable tips for prioritizing retention strategies without overspending. The best way to do this is to keep your strategies data-informed, so you’re not spending money in the dark!

Navigating the Future of Ecommerce with AI and Personalization

In this article, we'll examine the current trends in the ecommerce landscape, the growing importance of a personalized customer experience, and the increased integration of AI and machine learning. Also, we’ll discuss how using the correct AI-based tools can enhance your marketing efforts, because you should be working smarter and not harder! 

Marketing Durability: The Power of Pivoting

In the face of economic indicators, search volume, social media trends, and competitive landscapes continuously changing, how does a brand remain fluid and responsive? This article will provide the necessary steps for pivoting your marketing goals based on data.

Trends by Triple Whale: Week of September 9th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions

Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more. 

Trends by Triple Whale: Week of September 2nd, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Trends by Triple Whale: Week of August 26th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Black Friday Marketing Strategy Guide: How to Acquire & Retain Customers During the Holiday Season

In this blog, we'll outline two different strategies for getting ahead of the busy season: retention and acquisition marketing. Don't leave money on the table!

BigCommerce x Triple Whale

We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.

Skyrocketing Apparel Sales: A Strategic Overview

In the first half of 2024, our team at Brick undertook a transformative journey with an apparel brand, propelling its sales by 69% compared to the first half of 2023. This was achieved by nearly doubling our Facebook ad spend while maintaining the blended ROAS goal. This case study explores the analytical depth and nuances that we were able to achieve to help us drive such scale for this client.

This is Triple Whale

We built something you’ll love so you can stop doing things you hate.We’ve raised over $50M, spent two years innovating, and had the dedication of 125 team members working on this product to get here. And today, we’re thrilled to introduce the future of online business: the next generation of Triple Whale. 

Amazon Prime Day 2024 Recap: Consumer Trends and Insights for DTC Brands

How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.

Trends by Triple Whale: Week of July 15th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Trends by Triple Whale: Week of July 8th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Optimizing Ecommerce Growth: Leveraging Total Impact Data and Post-Purchase Surveys

This article covers how this powerful tool provides a comprehensive view of your customers’ paths to purchase, helping you optimize strategies, allocate budgets more effectively, and achieve measurable growth. 

The AI Transformation: Issue #12

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited about!

12 Strategies to Increase ROAS in 2024 and Beyond

If you're looking for ways to improve ROAS, we've got 12 actionable strategies from ecommerce experts you can apply to your marketing efforts today.

How Organic Search Marketing (SEO) Fits Into the Marketing Funnel, and How Triple Whale Helps Identify SEO’s Impact

Discover how Triple Whale’s analytics can enhance your organic search marketing strategies for maximum top of funnel acquisition.

Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers. 

Trends by Triple Whale: Week of June 17th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Did Father's Day have an impact on ad performance last week? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

Introducing Sonar: Triple Whale’s Enriched Data for Better Ad Performance

Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!

The AI Transformation: Issue #10

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited about!

A Guide to Ecommerce Metrics

Need a refresher on all things ecommerce metrics? Look no further! In this short blog, we've outlined some of our favorite metrics for keeping track of your ecommerce business: ROAS, CPA, CPC, CTA, CPM, and MER. Understanding and utilizing these metrics are key to a healthy business, and Triple Whale is here to help.

Trends by Triple Whale: Week of June 10th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies for improving average order value (AOV) which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

Trends by Triple Whale: Week of June 3rd, 2024

How did your ads perform last week? Take a look at how Triple Whale users fared with their ad performance on Meta, Google, and TikTok in this breakdown of the Memorial Day sales week.

Gorgias x Triple Whale for Customer Service Insights

Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.

Google Marketing Live: 6 Google Ads Innovations We’re Excited About

In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!

A Guide to Ecommerce Metrics

CPM, CPC, CPA...what are they, and how do they all work together to impact your return on ad spend (ROAS)? This article outlines the important metrics you'll need to be intimately familiar with to maximize your DTC business's ad performance.

Unraveling Cross-Channel Attribution: A Comprehensive Guide

The emergence of machine learning and artificial intelligence in marketing analytics represents the latest frontier in the evolution of cross-channel attribution, promising even greater accuracy and insights. In this article, we'll provide an overview of what attribution models are, some of the most popular attribution models, and the best practices for implementing a cross-channel attribution strategy in today's marketing world.

Trends by Triple Whale: Week of May 20th, 2024

Each week, we'll take a look at ad performance across thousands of DTC companies using Triple Whale to optimize their advertising efforts. Read on to see how the metrics landed for ad performance during the week of May 12-19th, 2024.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

SQL for Marketers: 7 Essential SQL Queries Every Ecommerce Marketer Must Know

In this article, we’ll share the most useful SQL queries for ecommerce marketing and how you can put this data into action. Triple Whale lets you chat with your data so you don’t have to write SQL queries from scratch. But experimenting with beginner SQL will help you use Triple Whale to ask the right questions about your data.

MNTN x Triple Whale for Connected TV Ad Performance Insights

Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game. 

SQL for Marketing in Ecommerce: Benefits + Use Cases

These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.

The Data Platform DTC Disruptors Need: Lessons From True Classic

Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.

Talk to Data: The Prompting Guide for Moby

Have you met Moby? This article walks you through your first meeting with an incredibly powerful tool! Learn how to use Moby's features as well as some best practices for getting the most out of your prompts for better insights.

Stop Blaming Meta: A Look at Ad Performance in March 2023

Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!

Introducing Trends By Triple Whale

Have you ever wished there was a way to see how your brand's data stands up to others in your field? Enter Trends, Triple Whale’s latest and greatest industry benchmarking tool. A brand new way to see how your company’s metrics - like ROAS, CPA, and CPC - compare to those of your peers. 

Building the Next Gymshark: Economies of Scale

It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.

Simple Modern’s Simple Strategy for Breaking into Retail Sales

It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!

Unlocking the Power of A Linear Attribution Model

Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.

Cannabis in Ecommerce: How Brēz Set a New Standard for Alcohol-Alternative Beverages

Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.

Super Bowl Sunday: Commercials, Traylor, and How Triple Whale Brands Advertised by Industry

Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, we’ll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last. 

Five Predictions for ECommerce Trends in 2024

2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if you’re ready for where these trends are heading! 

2024 So Far: A Tough Start, or Just as Expected?

No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.

8 Agencies Spill Their 2023 Lessons

After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.

Black Friday Google Ads: How Brands Drive Sales for the 2024 Holiday Season

With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.

ShipStation x Triple Whale for Shipping Data Insights

Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!

How to Manage Your Sales During BFCM

Staying agile is necessary during a busy BFCM season, and these tactics can help you get ready for the busiest season of the year. In this article, we'll discuss what the trends indicate BFCM will look like in comparison to recent years, quick tips for a successful BFCM, the latest Triple Whale tools that make agile decisions easier, and stress reduction hacks that can help you keep you sane during this insanely busy time.

Key Performance Indicators for Ecommerce: Measuring Success

Let's explore the different types of KPIs and how you can measure and optimize the right key performance indicators across each stage.

4 Things To Consider When Running Advantage+ Shopping Campaigns on Meta

There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!

How Triple Whale Helped the Miami Heat Grow Their Revenue by 275% During the 2023 Playoffs

Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.

The Triple Power Play: How Financials, Budgeting, and Real-Time Analytics Drive Business Success

In this blog post, we’re diving into the exciting relationship between financials, budgeting, and real-time analytics, and how they play a vital role in driving business success.The focus will be on how these three pieces form a cycle that helps businesses make informed decisions, plan for the future, and achieve their goals.

4 Ways Brands are Using Triple Whale to replace and supplement GA4

Get Primed for Prime Day: Tips For Making the Most of Amazon’s Biggest Sale Event

Don't miss the prime opportunity to grab deal-motivated buyers!

What is AOV? The 7-Step CRO Approach to Elevating Your Average Order Value

Maximize your average order value by making offers your customers can't refuse!

Best GA4 Alternatives: 20+ Top Tools for Smarter Web Analytics

Google Analytics is popular, but it's not the right fit for every business. Explore the best GA4 alternatives for better usability, privacy, and insights.

Marketing Dashboard for eCommerce: A Comprehensive Guide to Boost Your Business

What Is a Good ROAS? 2025 Industry Benchmarks and Strategies

A "good" ROAS is often cited as 2 to 4, but that's an oversimplification. Learn what factors you need to consider and see benchmarks for your industry.

Hanging Monkeys and the Golden Rule of Retail

Learn how one retail consultant's failure illuminated "The Golden Rule" that now drives Nate's key decision-making.

Analysis Paralysis: Don’t Get Crushed Under a Wave Data

Learn Nate's best tips & tricks for gathering your data, setting meaningful goals, and surfing the wave of data with ease.

Unlocking The Power of Data Attribution: A Beginner's Guide

Return on Ad Spend (ROAS): Meaning, Formula & Calculation

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

RFM Segmentation: What Is It, and How Can Marketers Use It?

Leveraging the RFM Model unlocks detailed insights into customer behavior and preferences based directly on transactional data. In today’s crazy, competitive market, RFM segmentation & analysis is an extremely powerful tool for achieving every brand’s main goal: making more money to grow the business.

Everything You Need To Know About Customer Journey Analytics

Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.

5 Proven Tips to Max Out eCommerce Conversion Rates in 2023

Running an eCommerce store is like being on a never-ending rollercoaster ride and of all the things that may be keeping you up at night, the most frightening is probably your store’s conversion rate. This post will cover everything you need to know about conversion rate and how to increase it.

The 24 Best AI Tools for Ecommerce: How to Automate Efficiency and Maximize Profit

The best AI tools for ecommerce can automate tasks, enhance customer experience, and increase sales. Learn which AI-powered solutions best suit your needs.

Want to Increase ROAS? Try These 5 Things

If you want to get the most out of your advertising budget, then increase your return on ad spend (ROAS) should be a top priority. Learn how to increase ROAS in this post.

How to Navigate Facebook Ad Analytics Post-iOS14

If you're running Facebook ads for your business, it's crucial to track and analyze your ad performance in order to make informed decisions and optimize your campaigns. In this blog, we'll cover everything you need to know about Facebook ad analytics.

Target ROAS in Google Ads: The Ultimate Guide

Target ROAS, or target return on ad spend, is an Automated Smart Bidding strategy that allows you to set a specific goal for the return you want to generate from your ad spend.

How to Set Up an Ecommerce Dashboard in Seconds

For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025

Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.

The Definitive Guide to Product Analytics

Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Top Video Metrics You Need to Track for Success

Video is now the default expression of the internet. From web searches to livestreams, video is becoming the primary way the next generation of shoppers make buying decisions. In this blog, we’ll give you a primer on the top video metrics you need to track.

Got High CAC? You Need to Relook the Customer Journey

Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.

How To Increase Conversion Rates Right Now

At the end of the day, it doesn’t matter how good your growth strategy is, if your website doesn’t convert, you’ll have a hard time scaling your brand profitably. In this article, you'll learn how to increase conversion rate.

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

The Definitive Guide to Ecommerce Analytics

Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!

Customer Acquisition Cost (CAC): How to Calculate and Reduce It

Learn how to calculate customer acquisition cost using the CAC formula, explore key factors that influence it, and discover proven strategies to reduce it.

How To Calculate Your Customer Lifetime Value (CLV)

Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.

14 Important Ecommerce Metrics to Track

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

💰 How To Acquire Better Customers to Increase LTV

The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.