It's the most stressful time of the year! Read on to learn quick tips for a successful BFCM, a review of what BFCM looked like in previous years and what we expect this year, and some stress-reduction hacks to keep you sane during the busiest gifting season.
Let's explore the different types of KPIs and how you can measure and optimize the right key performance indicators across each stage.
There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!
Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.
In this blog post, we’re diving into the exciting relationship between financials, budgeting, and real-time analytics, and how they play a vital role in driving business success.The focus will be on how these three pieces form a cycle that helps businesses make informed decisions, plan for the future, and achieve their goals.
Don't miss the prime opportunity to grab deal-motivated buyers!
Maximize your average order value by making offers your customers can't refuse!
Let's embark on a captivating exploration of 20+ engaging alternatives to GA4, each with its unique strengths and features.
Let's explore the common misconceptions of what is a good ROAS and the impact it has on businesses.
Learn how one retail consultant's failure illuminated "The Golden Rule" that now drives Nate's key decision-making.
Learn Nate's best tips & tricks for gathering your data, setting meaningful goals, and surfing the wave of data with ease.
Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.
Leveraging the RFM Model unlocks detailed insights into customer behavior and preferences based directly on transactional data. In today’s crazy, competitive market, RFM segmentation & analysis is an extremely powerful tool for achieving every brand’s main goal: making more money to grow the business.
Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.
Running an eCommerce store is like being on a never-ending rollercoaster ride and of all the things that may be keeping you up at night, the most frightening is probably your store’s conversion rate. This post will cover everything you need to know about conversion rate and how to increase it.
If you want to get the most out of your advertising budget, then increase your return on ad spend (ROAS) should be a top priority. Learn how to increase ROAS in this post.
If you're running Facebook ads for your business, it's crucial to track and analyze your ad performance in order to make informed decisions and optimize your campaigns. In this blog, we'll cover everything you need to know about Facebook ad analytics.
For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
From the day your product is market-ready to the day your website goes live to the day you make your first dollar, every step along the way is full of excitement. Let’s dive into understanding the basics, plus some tools you can use to make accounting simpler to track, control, and understand.
In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.
Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.
Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.
Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
Video is now the default expression of the internet. From web searches to livestreams, video is becoming the primary way the next generation of shoppers make buying decisions. In this blog, we’ll give you a primer on the top video metrics you need to track.
Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.
At the end of the day, it doesn’t matter how good your growth strategy is, if your website doesn’t convert, you’ll have a hard time scaling your brand profitably. In this article, you'll learn how to increase conversion rate.
A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!
Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!
Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.
Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.
Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.
After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.
The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.
In this episode of ad spend we break down the landscape and discuss CRO and wh it needs to change. #Adspend
Shaun gives us a product designer's perspective on CRO. After building up an extremely successful product design shop that spanned the globe from Paris to NYC to Miami; he pivoted into media buying and CRO. He wanted to learn the biz fast, so he would pay $5k/mo contractors, even though the clients only paid $3k/mo. His journey is incredible and once again, I am convinced every single Canadian is an incredible human. #ROAS
In this episode of adspend we drop some HEAT. We go over Retargeting, outrageous budgets, how to scale, and more. #Adspend
Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. #Adspend #EP9
In this episode of adspend we go over how to increase Conversion Rate Optimization as well as setting up effective funnels #Adspend
So many brands use channel-specific results or campaign ROAS to drive major marketing decisions, but there is much more to eCommerce marketing! In this chat, we'll cover why brands should explore beyond the world of micro marketing measurements, and look holistically at how various marketing efforts return on investments. We’ll highlight case studies, dig deep into actionable and tangible strategies, and explore how to view the overall customer journey to make the best decisions for your business.
DTC brands are scaling faster and smarter with Triple Whale – check out our case studies on some of the brands we work with.
Supercharge your growth with a purpose-built ecomOS for brands and agencies.
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