What's a Good ROAS? (Hint: It's Not What You Think)

Let's explore the common misconceptions of what is a good ROAS and the impact it has on businesses.

Hanging Monkeys and the Golden Rule of Retail

Learn how one retail consultant's failure illuminated "The Golden Rule" that now drives Nate's key decision-making.

Analysis Paralysis: Don’t Get Crushed Under a Wave Data

Learn Nate's best tips & tricks for gathering your data, setting meaningful goals, and surfing the wave of data with ease.

Unlocking The Power of Data Attribution: A Beginner's Guide

Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

RFM Segmentation: What Is It, and How Can Marketers Use It?

Leveraging the RFM Model unlocks detailed insights into customer behavior and preferences based directly on transactional data. In today’s crazy, competitive market, RFM segmentation & analysis is an extremely powerful tool for achieving every brand’s main goal: making more money to grow the business.

Everything You Need To Know About Customer Journey Analytics

Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.

5 Proven Tips to Max Out eCommerce Conversion Rates in 2023

Running an eCommerce store is like being on a never-ending rollercoaster ride and of all the things that may be keeping you up at night, the most frightening is probably your store’s conversion rate. This post will cover everything you need to know about conversion rate and how to increase it.

How to Navigate Facebook Ad Analytics Post-iOS14

If you're running Facebook ads for your business, it's crucial to track and analyze your ad performance in order to make informed decisions and optimize your campaigns. In this blog, we'll cover everything you need to know about Facebook ad analytics.

How to Set Up an Ecommerce Dashboard in Seconds

For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Accounting for E-Commerce 101

From the day your product is market-ready to the day your website goes live to the day you make your first dollar, every step along the way is full of excitement. Let’s dive into understanding the basics, plus some tools you can use to make accounting simpler to track, control, and understand.

👇 A simple trick to get <$1 CPMs on TikTok?

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

The Definitive Guide to Product Analytics

Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

🤌 Upgrade Your Twitter, Muddy Bites Goes Viral, Why CPMs Are Meaningless, New Pod & More

Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Top Video Metrics You Need to Track for Success

Video is now the default expression of the internet. From web searches to livestreams, video is becoming the primary way the next generation of shoppers make buying decisions. In this blog, we’ll give you a primer on the top video metrics you need to track.

Got High CAC? You Need to Relook the Customer Journey

Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.

How To Increase Conversion Rates Right Now

At the end of the day, it doesn’t matter how good your growth strategy is, if your website doesn’t convert, you’ll have a hard time scaling your brand profitably. In this article, you'll learn how to increase conversion rate.

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

The Definitive Guide to Ecommerce Analytics

Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!

How To Calculate Your Customer Lifetime Value (CLV)

Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.

14 Important Ecommerce Metrics to Track

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

💰 How To Acquire Better Customers to Increase LTV

The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company. 

What Is a Good Conversion Rate?

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

Here are the Only 4 Ecommerce KPIs You Need to Track

In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.

8 Powerful Ways to Increase Average Order Value (AOV)

We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!

How to Find ROAS, & How it Differs from ROI

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.

Marketing Efficiency Ratio: Why It Matters & How to Track It

Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.

3 Ways Facebook ROAS Is Abused

Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

How F1 Makes Money, Tips to Increase AOV, New Brand Playbook, Reddit Gamechanger & More

Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.

🌵What AOV Stands For, and 3 Kinds You Need to Know

After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.

How to Calculate ROAS, And the 3 Kinds You NEED to Know

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.