Ecommerce Metrics

Unbundling ROAS for eCommerce Stores & the True Way to Measure eCom Success

It's time to take your business to the next level by centralizing and your eCommerce analytics. TripleWhale is here to help you get the insights you need to make data-driven decisions and grow your business.

Nov 17, 2022

Rabah Rahil

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022

Rabah Rahil

Accounting for E-Commerce 101

From the day your product is market-ready to the day your website goes live to the day you make your first dollar, every step along the way is full of excitement. Let’s dive into understanding the basics, plus some tools you can use to make accounting simpler to track, control, and understand.

Nov 13, 2022

Kaleena Stroud

👇 A simple trick to get <$1 CPMs on TikTok?

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

Sep 15, 2022

Rabah Rahil

The Definitive Guide to Product Analytics

Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.

Sep 22, 2022

Kaleigh Moore

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

Jan 13, 2022

Rabah Rahil

🤌 Upgrade Your Twitter, Muddy Bites Goes Viral, Why CPMs Are Meaningless, New Pod & More

Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.

Jan 6, 2022

Rabah Rahil

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Dec 28, 2021

Rabah Rahil

Got High CAC? You Need to Relook the Customer Journey

Here’s what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? That’s an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.

Aug 26, 2022

Josh Tay

How To Increase Conversion Rates Right Now

At the end of the day, it doesn’t matter how good your growth strategy is, if your website doesn’t convert, you’ll have a hard time scaling your brand profitably. In this article, you'll learn how to increase conversion rate.

Aug 22, 2022

Nicholas Reed

How To Build The Perfect Analytics Dashboard

A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!

Jul 20, 2022

Colin Dougherty

The Definitive Guide to Ecommerce Analytics

Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!

Jul 8, 2022

Kaleigh Moore

How To Calculate Your Customer Lifetime Value (CLV)

Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.

Jun 22, 2022

Colin Dougherty

14 Important Ecommerce Metrics to Track

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

Jun 17, 2022

Cody Plofker

💰 How To Acquire Better Customers to Increase LTV

The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.

May 20, 2022

Alex Greifeld

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 1, 2022

Rabah Rahil

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.

Mar 30, 2022

Rabah Rahil

Get Your Store’s AOV Blazing Ahead [Tips, Examples & More]

We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!

Jan 10, 2022

Deb Mukherjee

🧜‍♂️ Decoding MER: Why It Matters & How to Track It

What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?

Nov 30, 2021

Rabah Rahil

3 Ways Facebook ROAS Is Abused

Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.

Nov 2, 2021

Alex Greifeld

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

Oct 26, 2021

Logan Brown

How F1 Makes Money, Tips to Increase AOV, New Brand Playbook, Reddit Gamechanger & More

Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.

Oct 22, 2021

Rabah Rahil

🌵What AOV Stands For, and 3 Kinds You Need to Know

After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.

Sep 7, 2021

Rabah Rahil

Here's How to Calculate ROAS, and the 3 Kinds You Need to Know

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.

Aug 17, 2021

Rabah Rahil

Why CRO NEEDS To Change

In this episode of ad spend we break down the landscape and discuss CRO and wh it needs to change. #Adspend