We believe building a successful business shouldn’t be limitedto the lucky few. Not just those with capital, technical skills, or endless time — but anyone with an idea, a point of view, and the drive to build something great.
But today, building is harder than it should be. More data. More tools. More noise.
AI promised to do more. Instead, it just gave you more to deal with.
We’re here to change that.
Trusted by 60,000+ brands
$65B+ annual revenue tracked
$7B+ annual ad spend tracked
80+ countries supported
Triple Whale was founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh, former ecommerce operators who built the tools they wished they’d had.
They knew firsthand how hard it was to grow profitably when data was fragmented across tools, attribution was unreliable, and insights were buried across dashboards.
So they built a platform that brought everything together: clear measurement, trusted data, and AI powerful enough to not just report on performance, but improve it.
From the start, Shopify brands embraced the product, helping Triple Whale reach product-market fit quickly and organically.
Today, backed by Shopify and other leading investors, Triple Whale has continued to expand that vision: giving every ecommerce and retail brand access to the kind of intelligence once reserved only for the Fortune 500, and turning data into profitable action.
Triple Whale, the complete intelligence platform used by more than 50,000 ecommerce and retail brands, today announced it has completed their first-ever company acquisition of Anteater, an AI visibility platform that analyzes how large language models (LLMs) surface brands, products, and sources in AI-generated answers.
Triple Whale, the agent-powered intelligence platform used by more than 50,000 ecommerce and retail brands, today released its 2025 Black Friday Cyber Monday (BFCM) Breakdown Report, showing record platform engagement as brands leaned on AI tools to protect margins and drive efficiency during a turbulent holiday shopping season.
Triple Whale, the agent-powered intelligence platform used by more than 45,000 ecommerce and retail brands, today announced the launch of its most expansive product update yet: a suite of more than 35 new tools built to help brands break records this Black Friday and Cyber Monday.
While TikTok faces high-stakes negotiations with the Trump administration, the app is pushing brands and agencies into their own tense talks, pressuring them to boost ad spend even as U.S. scrutiny intensifies, according to ad agency leaders.
For this year’s Modern Retail Awards, the finalists underscored the value of blending in-store engagement with digital tools and platforms to create frictionless customer journeys.
Discover the top Marketing Measurement vendors with real-world adoption and growth rate data. Last updated May 07, 2026.
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