Summary Page
Launch of the first real-time dashboard, giving brands a single source of truth for their most important metrics with one-click integrations.
Our story
About Triple Whale
The hardest moment in commerce isn’t getting the data. It’s the silence right after, when you are staring at the numbers and still don’t know what to do. That silence is ending. We’re building for a world where every brand, of any size, doesn’t just see what happened they know what to do next, and they act. With complete conviction.
Trusted by 65,000 brands
65K+
Revenue tracked in last 365 days
$71B
Ad spend tracked in last 365 days
$25B
85+ countries supported
85+
The moments that moved us forward.
2021
2022
Series A Funding Round
Raised $27.7M, fueling rapid product development and early growth.
Multi-Touch Attribution
Introduced full-funnel attribution powered by the Triple Pixel, delivering complete visibility into the customer journey across seven flexible models.
2023
AI-Optimized Infrastructure
Rearchitected the data layer for speed and scale, enabling real-time analytics and AI-driven insights.
Launched the Whalies
Hosted the first-ever Whalies, bringing the Triple Whale community together in person.
Series B Funding Round
Raised $25M following 1,400% YoY growth and adoption by thousands of leading brands.
2024
Data Warehouse, Moby Chat, Sonar
Expanded into a full intelligence platform with enterprise tools, AI-powered chat for instant insights, and enriched data activation across channels.
2025
Agents, MMM, Incrementality
Launched always-on AI agents and advanced measurement tools, helping brands optimize performance, prove impact, and drive real growth.
2026
Moby 2
The first AI operator for commerce that can do work for you.
Meet our founders.
Triple Whale was founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh, former ecommerce operators who built the tools they wished they’d had. They knew firsthand how hard it was to grow profitably when data was fragmented across tools, attribution was unreliable, and insights were buried across dashboards. So they built a platform that brought everything together: clear measurement, trusted data, and AI powerful enough to not just report on performance, but improve it.
From the start, Shopify brands embraced the product, helping Triple Whale reach product-market fit quickly and organically. Today, backed by Shopify and other leading investors, Triple Whale has continued to expand that vision: giving every ecommerce and retail brand access to the kind of intelligence once reserved only for the Fortune 500, and turning data into profitable action.
Come work with us.
We’re a curious, ambitious team building better ways for brands to understand their business and decide what to do next. If that sounds like your kind of challenge, we’d love to meet you.
Making a splash.
Press releaseTriple Whale unveils new brand identity for its next era as the AI operating system for modern commerce
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Press releaseTriple Whale launches Moby Automations and appoints former Facebook VP of Ads to accelerate AI-powered media buying
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Press releaseTriple Whale unveils the AI-operating system for ecommerce with the launch of Moby 2
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