In today’s ecommerce environment, ad platforms continue to create hurdles that make it more difficult than ever to understand your customer base, which makes planning your advertising a big challenge. As GDPR legislation came down on the EU & UK, businesses had to stay nimble and compliant with privacy laws, which meant less direct insights into who your customers (or potential customers) are. Navigating the complexities of global digital advertising has increasingly become a challenge, especially in privacy-centric regions like the EU and UK. Businesses have faced significant obstacles in gaining accurate insights into ad performance, leading to suboptimal investment and scaling decisions.
As the attempt to collect first- and zero-party data to fill in the gaps becomes more necessary, the number of technologies implemented for your ecommerce store can continue to grow out of control. Many tech stacks can get too complicated, too bloated, or too costly.
Enter, Sonar.
Sonar is Triple Whale’s signal enrichment feature, which enables brands to send enriched data back to marketing platforms, starting with Meta and Klaviyo. Sonar is set to redefine the landscape of digital advertising through enhanced data accuracy and visibility. It provides advertisers with critical conversion insights directly into Meta’s platform, optimizing ad performance with precision never seen before. In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years.
Zox crafts stretchy elastic bracelets and watch bands from recycled water bottles, with hidden uplifting reminders and beautiful artwork from artists around the world. As one of Triple Whale's original customers, Zox has continually leveraged cutting-edge tools to drive impactful marketing strategies and maintain a strong connection with its dynamic customer base.
Introduced in 2016 and fully-adopted by May 2018, the General Data Protection Regulation (GDPR) consumer law radically changed how personal data could be collected. It regulates how companies across the world process and use customers’ personal data, and ensured consumers have the ability to access how their data is collected, and the ability to request their data is erased when they withdraw their consent. Ecommerce companies had to add consent checkboxes, only collect necessary data, have a double-opt in process, and include unsubscribe links in every email to remain compliant. The previously ubiquitous customer data became harder to come by, and the insights required to craft targeted ads were less attainable as a result. This led to suboptimal investment and scaling decisions.
With Sonar, Zox is able to seamlessly integrate enriched conversion data directly back to the Meta ad platform. This integration allows for precise targeting and optimization of ad creatives, transforming how companies like Zox approach marketing in markets that are traditionally difficult to penetrate.
The introduction of Sonar to Zox’s marketing platforms has led to remarkable improvements in ad accuracy and performance:
Sonar by Triple Whale is more than just a tool; it is part of a broader commitment to building the most comprehensive data platform for ecommerce brands. With innovations like Sonar, Triple Whale is empowering businesses to overcome the hurdles of modern digital advertising, ensuring sustainable growth and competitive advantage in a complex global market.
Interested to learn how Sonar can help you optimize campaign performance in your sleep? Get Sonar here.
.png)
© Triple Whale Inc. 266 N 5th Street, Columbus OH 43215
.png)
