Allie Mistakidis

Announcing the WooCommerce x Triple Whale Integration

We’re proud to announce that Triple Whale is now integrated with WooCommerce. WooCommerce merchants can now utilize Triple Whale’s business intelligence, advanced analytics, and AI automation tools to continue to expand our tooling to broadly support everyone selling online. 

Trends by Triple Whale: Week of September 9th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions

Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more. 

Trends by Triple Whale: Week of September 2nd, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Trends by Triple Whale: Week of August 26th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Start Your Peak Prep Early! Acquisition and Retention Strategies for a Successful Holiday Season

It's never too early to prep for BFCM! In this blog, we'll outline two different strategies for getting ahead of the busy season: retention and acquisition marketing. Don't leave money on the table!

BigCommerce x Triple Whale

We’re proud to announce that Triple Whale is now integrated with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.

Amazon Prime Day 2024 Recap: Consumer Trends and Insights for DTC Brands

How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.

The AI Transformation: Issue #14

We're back with an issue of The AI Transformation, keeping you up to date with all things Triple Whale! In this article, we're discussing the progress towards Artificial General Intelligence, Amazon's new AI Assistant, Rufus, and who's making money with generative AI. Have a read!

Trends by Triple Whale: Week of July 15th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

The AI Transformation: Issue #13

We're back with an issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board templates, and a glimpse behind the scenes for what our team is most excited for!

Trends by Triple Whale: Week of July 8th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

How Zox Used Sonar to Achieve 90% Accuracy in Data Reporting Overnight

In this article, we’ll share early results from an ecommerce brand, Zox, whose implementation of Sonar has enhanced data visibility and revitalized their marketing strategy in the EU & UK, achieving a level of profit they hadn’t seen in years. 

Trends by Triple Whale: Week of June 24, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers. 

Trends by Triple Whale: Week of June 17th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Did Father's Day have an impact on ad performance last week? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

Introducing Sonar: Triple Whale’s Enriched Data for Better Ad Performance

Today, we're making the best first-party data platform even better. Introducing Sonar: a signal-enrichment solution that enriches customer data and provides better visibility for your marketing platforms. When you improve the quality, accuracy, and completeness of the data your ad platforms use to target customers, the result is more customer touchpoints, and higher performing campaigns. Click here to learn more!

Trends by Triple Whale: Week of June 10th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

Trends by Triple Whale: Week of June 3rd, 2024

How did your ads perform last week? Take a look at how Triple Whale users fared with their ad performance on Meta, Google, and TikTok in this breakdown of the Memorial Day sales week.

Gorgias x Triple Whale for Customer Service Insights

Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.

Google Marketing Live: 6 Google Ads Innovations We’re Excited About

In the Google Marketing Live keynote, Google unveiled several ways their improved technology helps them better meet the needs of advertisers, from creating new immersive ad experiences to generating high-performing creative assets. This blog will outline the top five announcements we’re most excited about!

Taboola x Triple Whale for Advertising Insights

Introducing the Taboola x Triple Whale integration, where combining Triple Whale's first-party data and Taboola’s extensive ad metrics allows you unparalleled visibility into your marketing efforts. It’s all about connecting the dots between ad spend and actual sales, ensuring every decision is data-driven. Ecommerce brands can leverage this integration to optimize ad spend, enhance customer acquisition, and maximize profitability.

Trends by Triple Whale: Week of May 20th, 2024

Each week, we'll take a look at ad performance across thousands of DTC companies using Triple Whale to optimize their advertising efforts. Read on to see how the metrics landed for ad performance during the week of May 12-19th, 2024.

MNTN x Triple Whale for Connected TV Ad Performance Insights

Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game. 

Trends by Triple Whale: Week of May 13, 2024

Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.

Targeted vs. Typical: Evolution of a 20 Year Old Email Playbook | Lessons from Sendlane and Obvi

In the DTC world, the messaging sent to customers is often endless. How can you stand out from the noise? Discover what your customer wants and tailor your messages directly to their needs and you'll see much better results. Read this blog to discover how Obvi did exactly that using Sendlane.

Outbrain x Triple Whale for Data-Driven Insights

Introducing the Outbrain integration for Triple Whale, where you can unlock powerful data aggregation and attribution, giving you the insights you need to optimize campaigns for maximum ROI. Read on to learn more about how you can view your Outbrain campaign data alongside other marketing channels inside Triple Whale!

Criteo x Triple Whale for Marketing Insights

Introducing the Criteo Integration for Triple Whale, where you can see your Criteo metrics directly in a Pixel Criteo Dashboard and comprehensively monitor your ad performance. Simplify your processes and enhance your data with precise analysis!

The Data Platform DTC Disruptors Need: Lessons From True Classic

Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.

Talk to Data: Best Practices for Effective Data Management

The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.

The Whalies: Innovation, Inspiration, and a Rockin’ DTC Party

Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!

SQL 101: An Introduction

You may have heard about how Moby can write SQL queries for you - but a basic understanding of how SQL works will go a long way in understanding how to use Triple Whale effectively to get your questions about your data answered. In this article, we’ll give a brief introduction to SQL, SQL syntax, and basic commands you’ll need to get started. 

Stop Blaming Meta: A Look at Ad Performance in March 2023

Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!

How Beauty Brands Use ShipBob & Triple Whale to Scale

In this article, we’ll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there. 

Why a TikTok Ban Would be Bad for Business

In this article, we’ll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data). 

Introducing Trends By Triple Whale

Have you ever wished there was a way to see how your brand's data stands up to others in your field? Enter Trends, Triple Whale’s latest and greatest industry benchmarking tool. A brand new way to see how your company’s metrics - like ROAS, CPA, and CPC - compare to those of your peers. 

DTC Killed the Mall Shoe Store: The Rise of Omnichannel Commerce

Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales. 

Building the Next Gymshark: Economies of Scale

It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.

Simple Modern’s Simple Strategy for Breaking into Retail Sales

It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!

People Buy From People: The Future of Creator x Brand Collabs

The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, we’ll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.

Cannabis in Ecommerce: How Brēz Set a New Standard for Alcohol-Alternative Beverages

Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.

How Apparel Brands Use Triple Whale & Yotpo to Scale

In this article, we’ll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a bird’s eye view of your data, to make better decisions.

Whale Informed #003: Zuckerberg's Meta Quest 3 vs. Apple Vision Pro & MrBeast Dropping DTC

In this week's episode of Whale Informed, Ethan and John discussed Mark Zuckerberg's “honest review” of the Apple Vision Pro, some strategy and news surrounding a creator-led brand that dropped their ecommerce presence last week.

Super Bowl Sunday: Commercials, Traylor, and How Triple Whale Brands Advertised by Industry

Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, we’ll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last. 

Unlock TikTok: 3 Ways to Turn Low AOV into More LTV

TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!

Whale Informed #001: What’s Happening in ECommerce?

Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!

Five Predictions for ECommerce Trends in 2024

2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if you’re ready for where these trends are heading! 

2024 So Far: A Tough Start, or Just as Expected?

No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.

Triple Whale Has a New Look: Better Design for Better Decisions

Take a peek at our new look and learn why good UX/UI is important for brands like ours (and yours)!

Yotpo x Triple Whale for SMS + Email Marketing Magic

Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.

8 Agencies Spill Their 2023 Lessons

After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.

How Brands Used TikTok to Drive Sales for BFCM 2023

Some big brands made some big moves on TikTok for BFCM 2023, and they'll be dancing their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena.

How Brands Used Google Ads for BFCM 2023

With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.

ShipStation x Triple Whale for Shipping Data Insights

Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!

ShipBob x Triple Whale Integration for Fulfillment Data Insights

With the Triple Whale x ShipBob integration, you can track your fulfillment metrics right in your Triple Whale dashboard!

How 5 Triple Whale Brands are Advertising for Black Friday (and what we love about them)

Customer Referral vs. Affiliate: Which Triple Whale Program is Right for You?

This post breaks down the difference between the Referral or Affiliate programs at Triple Whale. Hint: they both can earn you some cash!

How to Take Care of Your Sales (and Yourself) During BFCM

It's the most stressful time of the year! Read on to learn quick tips for a successful BFCM, a review of what BFCM looked like in previous years and what we expect this year, and some stress-reduction hacks to keep you sane during the busiest gifting season.

Why Post-Purchase Surveys Matter: Using Zero-Party Data to Uncover Customer Insights

What are post-purchase surveys, and why do they matter? In this article, we'll discuss what you should ask in a survey and how to use your responses to improve the customer experience to keep your loyal customers coming back.

You’ve Got (Direct) Mail: How DTC Brands Can Use Old School Marketing in New Ways

A review of why direct mail is relevant for ECommerce businesses, its benefits, how to set up a direct mail campaign along with tips for success, and how to measure your campaign performance.

Shipping Integrations for DTC ECommerce: Make Shipping Efficient to Delight Your Customers

Often an afterthought, the process of shipping your DTC product should be a primary focus for delivering a quality customer experience. This article discusses why you might want a shipping integration in your DTC store, factors to consider when choosing which integration to go with, and some of our favorite options for taking your shipping operation to the next level.

Driving Growth for Your Clients During BFCM: An Agency Guide

Ahead of the sales frenzy that is BFCM, our leader of Sales and Partnerships, Zach Rego, shares his best advice for how to use Triple Whale as your superpower to drive growth for your clients during this hectic (but profitable) period.

Riding the Viral Wave: Preparing and Responding to Sudden Fame in DTC Ecommerce

In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.

SMS Marketing for Ecommerce: How to Send the Right Messages for Your Brand

Learn about the basics of SMS marketing, the benefits for your business, and some of the best platforms to make SMS a key part of your marketing strategy.

Triple Whale is SOC 2 Compliant: Why it Matters for SaaS Companies and their Clients

In this article, we’ll discuss what SOC 2 compliance is, what it takes to get certified, and how to tell if your tools are SOC 2 compliant so you keep your data (and your clients’ data) safe. 

How Triple Whale Helped the Miami Heat Grow Their Revenue by 275% During the 2023 Playoffs

Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.

Programmatic Ads 101

Find out what programmatic advertising is, how it works, and how you can apply it to your own marketing campaigns.

How to Start a Subscription Box Snack Company

Subscription boxes are a great business idea, whether you’re starting one from scratch or adding to your existing DTC offerings!

4 Ways Brands are Using Triple Whale to replace and supplement GA4

Our Top 10 SaaS Affiliate Programs to Boost Your Revenue in 2023

Affiliate marketing programs are a great way to earn additional income, but you have to have the right partners. Here are our top 10.

Data Presentation Tips for More Effective Client Communication

Data presentation is no joke! Learn how to communicate your results to your clients more effectively so they can truly understand the results you're driving.

The Ultimate Guide to Organic Pinterest Marketing for DTC Brands

Pinterest isn't going anywhere, and with nearly half a billion active users, it can be a huge source of organic traffic. This guide will give you everything you need to know.

A Guide to Shopify Subscriptions

Shopify has announced they're now offering subscriptions within the app. Here's a quick guide for you to get started!

Triple Whale x Recharge for Subscription Analysis

Using order tags to define subscription purchases, Triple Whale users can now accurately attribute revenue to recurring orders. Connect Recharge and keep your finger on the pulse of your subscriber base, from the first order through recurring add-ons.

The Complete Guide to Shopify Bundles

The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.

Shopify Editions Summer ‘23: The Coolest New Features for DTC Brands

Shopify announced 100+ different product updates for Summer ‘23, including but not limited to: Shopify Bundles, Shopify Collective, B2B features, and Shopify Sidekick. Read on to learn more!

Harnessing the Power of Community-Led Growth for Your Direct-to-Consumer Brand

Community isn't just a retention strategy, it's a growth strategy too. Learn how to grow from the grassroots today, and reap the benefits year-round.

Click, Print, Profit: What Print-on-Demand Can Do For Your DTC Business

Learn all about print-on-demand: a low cost, low risk way to build a DTC business or to elevate an existing brand with the swaggiest swag.

Influencers, Social Media, and Moonshot Marketing: How to Make Your Product Stand Out From the Crowd

Shoot for the moon and you'll land amongst the stars: applies to moonshot marketing! Learn how to stand out from the crowd with creative marketing strategies.

The Wild World of Ad Buying in 2023

In the ever-changing media buying landscape, Tony Christensen lays out his advice for strategizing, planning, and iterating on ads that perform.

Get Primed for Prime Day: Tips For Making the Most of Amazon’s Biggest Sale Event

Don't miss the prime opportunity to grab deal-motivated buyers!

Why Your Hero Products Should be the Atomic Unit of Your Business

Let your best-selling DTC product stay in the driver’s seat to drive success!

Turn Small Clips into Big Profit: A Guide to YouTube Shorts

Short videos can = big gains!

9 Tips For Launching a New Product Successfully in 2023

Launching a new product in 2023? Take a look at these tips from expert Oren John.

5 LGBTQ+ Brands That Made a Splash for Pride 2023

Several LQBTQ+ brands created and promoted new products for Pride this year. Here’s a quick roundup of 5 favorites in the DTC space that created interesting, inspiring, or just plain cool products. 

The Untapped Power of Organic YouTube Promotion for Ecommerce Brands

YouTube Growth Expert Liz Germain shares why focusing on organic growth is key and the best ways to accomplish it.

From Unemployed Writer to Head of Marketing: Lessons From Aaron Orendorff

Over a decade ago, Aaron’s life was on a downward trajectory, and he was out of a job. But, he knew he could write. Ten sober years later, he’s currently the Head of Marketing at Recart and founder at iconiContent, having previously worked as Editor in Chief at Shopify Plus. He sat down with Rabah on You’re Not Your ROAS to deliver some life lesson nuggets of wisdom.

Email Deliverability: What Google Doesn’t Want You to Know

Did you know nearly 20% of emails never make it to their intended recipients? As an email marketer or business owner, that's a troubling statistic. In this post, we'll reveal the hidden factors behind email deliverability and give you actionable tips to help you land your emails right in your subscribers’ inboxes.

All About Dynamic Product Ads and Why You Need to Use Them

Did you know that dynamic product ads account for 1/4 of paid social ads? Learn why you need to add them to your marketing plan.

Is UGC Dead? What’s Next For High-Conversion Online Advertising

Have we reached peak UGC (User Generated Content?) Possibly! Shack joined Rabah and Ash on Adspend recently to talk about how UGC can still work and what to supplement it with.

Customer Experience Goes Beast Mode: Using AI to Drive Sales in a Creator-Led Brand

A chatbot with personality is the way to win the customer experience game.

Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success