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The AI Transformation: Issue #14

The AI Transformation: Issue #14

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Last Updated:  
July 19, 2024
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It’s that time of the week again when we update you on the next big swell on the AI Wave, in addition to showing you exactly how we’re building the future of Triple Whale.

The next generation of Triple Whale is getting close to general accessibility, so soon everyone will have a chance to see the magic happen!

This week's agenda:

🔥 AI News: Crack open a new AI Energy Drink…

📖 What We’re Consuming: The progress towards AGI, Rufus, Strawberry, and making money on Generative AI

Let’s get into it.

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🔥 AI News: Zapier's AI Energy Drink

Screenshot 2024-07-18 at 11.23.49 AM

SUMMON THE POWER OF 10,000 MACHINES WITH ZAP: AI IN A CAN

The first and only digital energy drink is here, ZAP! Zapier wants you to crack open a can of AI automation and pour it all over your computer.

While these drinks sound tasty and amazing, they’re not real (which is unfortunate). The four flavors announced represent their product suite, and is a bid to demystify exactly what their AI Automation products can do.  

For example, if you crack open a can of “Tangy Task Assistants”, you’re using Zapier Central as your personal assistant. “Chatty Cherry Blast” represents Zapier Chatbots, which is their customer service AI automation. “Very Berry Visualizer” is representative of Zapier Canvas, an AI-powered diagramming tool that helps you plan, visualize, and automate in one spot. “Wild Kiwi Workflow” is Zapier Copilot, which is an AI tool that will build Zaps for you. Zapier actually uses Zapier Copilot as part of this campaign, as a Brilliant integration is set up to ensure every user who signs up for a free sample is added to an AI-focused nurture stream. You can claim your free sample of Zap here.

The form to grab your free sample includes some valuable questions to help Zapier segment respondents accordingly, and their tone matches the vibe of the whole campaign.

What do you think? Is this marketing campaign crazy or brilliant? Or both?

Screenshot 2024-07-18 at 11.28.00 AM

📖 What We're Consuming

We have an internal slack channel called #ai-news-pulse. Here’s what our team shared in the channel this past week:

The 5 levels of AGI

OpenAI is tracking its progress towards building artificial general intelligence (AGI), which refers to AI that can outperform humans on most tasks. In a recent article from Bloomberg, they outlined OpenAI’s five-tiered classification system to track progress towards AGI. The tiers range from the kind of conversational chatbots that exist today (Level 1) to AI that can do the work of an entire organization (Level 5). But where does AGI live on the five tier scale? Is it when we get to Level 5? Or is it possible there will be levels above? Google’s DeepMind published a different scale of progress, so where we end up in a few years remains to be seen…

Amazon’s AI shopping assistant

We already get a bunch of help shopping on Amazon, but now Rufus is here. Available to all US customers in the Amazon Shopping app, Rufus is a conversational shopping assistant that can help customers save time in addition to making more informed purchase decisions. Customers can ask Rufus specific questions like, “is this coffee maker easy to clean and maintain?” and get answers from the product listing details, customer reviews, and community Q&As. Some members of our team have used Rufus and found him to be quite helpful!  

Project Strawberry

Someone leaked some internal OpenAI documentation and it appears OpenAI is working on a new reasoning technology with the code name: Strawberry. An OpenAI spokesperson said: “we want our AI models to see and understand the world like we do.” One of the capabilities that has eluded AI models thus far is the ability to not only generate answers to queries, but to plan ahead enough to navigate the internet autonomously, to perform deep research. Can you imagine what we can accomplish with that kind of technology?!

Who’s actually making money with Generative AI?

Nearly everyone is using it, so who’s making it out big with the tech? In this article from Rohan Balkondekar, we discover the usual suspects are making out big: Accenture booked $600M in Q1 of 2024 ($2.4 billion annualized), where OpenAI made $1.6 billion in revenue in 2023. Most enterprises plan to increase their spending anywhere from 2x to 5x in 2024 to deploy more workloads into production, which provides a massive opportunity for founders building AI startups that anticipate enterprises’ pain points and build productized services which capture the new investment wave.

Brazil orders Meta to stop training its AI on Brazilian personal data

Data protection is alive and well in Brazil, where the data protection authority has blocked Meta from training its AI models using Brazilian personal data. If Meta doesn’t confirm it has stopped using Brazilian personal data, it will face a daily non-compliance fine of $50,000 Brazilian Reals (nearly $9000 USD). Meta said it was disappointed by the Brazilian authority’s decision, and claimed it was a “step backward for innovation.”

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