Moby 2 has arrived at Triple Whale. And it isn't a generic AI wrapper bolted onto your stack. Moby 2 is connected to your real-time data and built on Triple Whale's Context Engine, so it understands the full picture of your ecommerce business and uses that to take action and grow your business. Keep reading to find out more.
Key Takeaway
Moby 2 lives inside Triple Whale's data platform, plugged directly into your live store data and powered by our first-party attribution. That means no exports, no manual uploads, no copying and pasting from disconnected tools — just answers, right when you need them.
That's possible because of the Context Engine. It combines smart data retrieval, deep ecommerce know-how, and expert-built playbooks so Moby 2 understands your whole business. On top of that, Moby 2 brings deep context to every decision: Every ecommerce metric that matters, expert-built diagnostic playbooks, benchmarks across 60,000+ brands, state-of-the-art forecasting, and more.
Moby 2 is built to act, but you're always in the driver's seat. For most actions like pausing ad sets, adjusting budgets, or scheduling campaigns, Moby 2 validates the change and queues it for your approval before anything happens. You can also set rules and thresholds so Moby 2 knows exactly when to move on its own and when to check in first. It's like having a growth operator who moves fast but never goes rogue.
And it gets smarter the more you use it. Every conversation adds to a permanent knowledge graph that's unique to your account. Tell Moby 2 your attribution model, reporting preferences, naming conventions, and audience definitions once — and it remembers them forever, applying them to every query and every workflow automatically. It connects the dots across past insights on its own, so month three feels dramatically sharper than day one.
Built in direct partnership with Anthropic, OpenAI, and Google, Moby 2 runs on Claude, ChatGPT, and Gemini — giving you access to the most advanced AI available, all in one place.
On top of that, context now persists across sessions, so Moby 2 always picks up where you left off. Any conversation can become a recurring automation, too. Set it once, and it runs on its own every week, no prompting needed.
Triple Whale's first-party multi-touch attribution, incrementality testing, and MMM are all unified in Compass — and Moby 2 is fully wired into it. If you have Compass, every recommendation Moby 2 makes is informed by that trusted data automatically. Just your most complete, reconciled view of performance feeding directly into every answer.
Automations are the easiest way to offload recurring tasks. To create one, you just tell Moby 2 what you want to get done. For example: “Generate diverse creatives for my top products each week.”
Moby 2 will ask a series of follow-up questions to align on your goals, the cadence you want, and the exact actions you want it to take. Once set up, automations run on your schedule and surface actions for your review. Automations can run in copilot or autopilot.
Moby has been a faithful thinking partner, but until now, everything lived inside the chat. Moby 2 can now turn conversations into real deliverables such as CSVs, reports, and presentations you can share across your team. And any workflow can become an automation.
Moby 2 is powered by frontier models from Anthropic, OpenAI, and Google — the same technology behind Claude, ChatGPT, and Gemini. We work directly with these partners to stay on the cutting edge.
But here's the key difference: General-purpose chatbots don't know your business. They're starting from scratch every conversation, with no visibility into your metrics, performance history, or goals. Moby 2 does. It's purpose-built for ecommerce, wired into your live data from day one, and constantly improving through a learning loop across 60,000+ brands and $82B+ in GMV. The more brands that use it, the smarter it gets for everyone.
“AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That’s why we trust it to make the decisions that matter. We wouldn’t be able to move as fast as we do without it.” – Susan Keating, SVP Growth & Digital Commerce, YSE Beauty
Moby Specialists are pre-built experts that help you take action. Each Specialist owns a KPI and ships work for you:
Moby 2 has arrived at Triple Whale. And it isn't a generic AI wrapper bolted onto your stack. Moby 2 is connected to your real-time data and built on Triple Whale's Context Engine, so it understands the full picture of your ecommerce business and uses that to take action and grow your business. Keep reading to find out more.
Key Takeaway
Moby 2 lives inside Triple Whale's data platform, plugged directly into your live store data and powered by our first-party attribution. That means no exports, no manual uploads, no copying and pasting from disconnected tools — just answers, right when you need them.
That's possible because of the Context Engine. It combines smart data retrieval, deep ecommerce know-how, and expert-built playbooks so Moby 2 understands your whole business. On top of that, Moby 2 brings deep context to every decision: Every ecommerce metric that matters, expert-built diagnostic playbooks, benchmarks across 60,000+ brands, state-of-the-art forecasting, and more.
Moby 2 is built to act, but you're always in the driver's seat. For most actions like pausing ad sets, adjusting budgets, or scheduling campaigns, Moby 2 validates the change and queues it for your approval before anything happens. You can also set rules and thresholds so Moby 2 knows exactly when to move on its own and when to check in first. It's like having a growth operator who moves fast but never goes rogue.
And it gets smarter the more you use it. Every conversation adds to a permanent knowledge graph that's unique to your account. Tell Moby 2 your attribution model, reporting preferences, naming conventions, and audience definitions once — and it remembers them forever, applying them to every query and every workflow automatically. It connects the dots across past insights on its own, so month three feels dramatically sharper than day one.
Built in direct partnership with Anthropic, OpenAI, and Google, Moby 2 runs on Claude, ChatGPT, and Gemini — giving you access to the most advanced AI available, all in one place.
On top of that, context now persists across sessions, so Moby 2 always picks up where you left off. Any conversation can become a recurring automation, too. Set it once, and it runs on its own every week, no prompting needed.
Triple Whale's first-party multi-touch attribution, incrementality testing, and MMM are all unified in Compass — and Moby 2 is fully wired into it. If you have Compass, every recommendation Moby 2 makes is informed by that trusted data automatically. Just your most complete, reconciled view of performance feeding directly into every answer.
Automations are the easiest way to offload recurring tasks. To create one, you just tell Moby 2 what you want to get done. For example: “Generate diverse creatives for my top products each week.”
Moby 2 will ask a series of follow-up questions to align on your goals, the cadence you want, and the exact actions you want it to take. Once set up, automations run on your schedule and surface actions for your review. Automations can run in copilot or autopilot.
Moby has been a faithful thinking partner, but until now, everything lived inside the chat. Moby 2 can now turn conversations into real deliverables such as CSVs, reports, and presentations you can share across your team. And any workflow can become an automation.
Moby 2 is powered by frontier models from Anthropic, OpenAI, and Google — the same technology behind Claude, ChatGPT, and Gemini. We work directly with these partners to stay on the cutting edge.
But here's the key difference: General-purpose chatbots don't know your business. They're starting from scratch every conversation, with no visibility into your metrics, performance history, or goals. Moby 2 does. It's purpose-built for ecommerce, wired into your live data from day one, and constantly improving through a learning loop across 60,000+ brands and $82B+ in GMV. The more brands that use it, the smarter it gets for everyone.
“AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That’s why we trust it to make the decisions that matter. We wouldn’t be able to move as fast as we do without it.” – Susan Keating, SVP Growth & Digital Commerce, YSE Beauty
Moby Specialists are pre-built experts that help you take action. Each Specialist owns a KPI and ships work for you:
Body Copy: The following benchmarks compare advertising metrics from April 1-17 to the previous period. Considering President Trump first unveiled his tariffs on April 2, the timing corresponds with potential changes in advertising behavior among ecommerce brands (though it isn’t necessarily correlated).
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