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Unleashing AI: Lighthouse Unveils the Future of Ecommerce Management

Unleashing AI: Lighthouse Unveils the Future of Ecommerce Management

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The future is here. Triple Whale’s Lighthouse uses AI to detect anomalies, surface insights, and deliver tactical recommendations to make your store more profitable. Simply stated: it’s the smarter way to build your brand. Lighthouse shines a beacon on problems and opportunities in your marketing strategy, enabling you to take action with just one click, no matter where you are in Triple Whale (or the world).

Lighthouse gives you the power of an analyst working 24/7. Breaking it down, Lighthouse offers:

  1. Peace of Mind: Lighthouse works for you to ensure that the ads you are running will provide the highest ROI for your business.
  2. Time Savings for You and Your Business: Let Lighthouse scope around ads manager for you, so you can get back to the bigger projects - like building the strategy necessary to propel your business to the moon.
  3. Actionable Insights: Lighthouse translates complex data into clear, actionable insights, enabling you to make informed decisions that drive growth and maximize your brand's potential.

What does it look like in action? Check out this real world example from our CEO, AJ.

Don't wait for your team to detect problems or suggest solutions. Lighthouse empowers operators and marketers to make proactive decisions with several actionable alerts delivered when you need them most. These alerts help you:

Optimize Your Ads with AI-Generated Rules

The Rules alert will recommend automated rules for your FB Ads (powered by Rules Engine) to reduce wasted ad spend and double down on winning campaigns. Rules help brands build their advertising strategy around intelligent rules built on a foundation of trusted, real-time, first-party data.

Launch Ads Inspired by Your Top Performers, With One-Click

Based on your best performing ads from the day prior, everyday Generative AI will present you with suggestions of four different ads to run. You can push these live into your Facebook account with one-click.

This alert is powered by Triple Whale’s Ad Builder + Content Hub, which are both also releasing today as additions to Triple Whale’s Creative Cockpit. These new tools mark the next phase in Triple Whale’s journey toward augmenting the media buying experience (the first? Rules Engine)

Within seconds, marketers can…

  • Analyze performance: Use the Creative Analysis tool to understand which creatives are driving sales.
  • See all of your assets in one place: Aggregate creative from Facebook/Instagram, YouTube, TikTok, YouTube, and your Shopify store in the Creative Hub. This includes: Image, video, copy (headline & body)
  • Automatically generate new creative: Quickly generate new creatives based on the assets that have historically produced the highest ROAS.
  • Publish to Facebook: Post new ads directly to Facebook

AI Audiences Generated from Your High-Value Customers

AI Audiences discovers your high-value customers and automatically sorts them into new audiences. You can push this audience directly from Lighthouse into your Facebook account and begin advertising to them. (Powered by Triple Whale’s Smart Customer Data Platform)

ChatGPT-Powered Data Narratives

Data stories provides daily (or weekly) narratives that explain your performance data and what to do with it, powered ChatGPT. Keep your team and clients up to speed by sending automated reports directly to their inbox or slack.

The default report includes metrics from your Dashboard: Sales, Blended ROAS, AOV, Shopify Orders, Blended CPA, Blended Ad Spend. Reports can be further customized to meet your needs.

Unlock the True Impact of Your Marketing Mix

First-party data + Zero-party data + Proprietary algorithm = Total Impact Attribution Model

Total Impact is a holistic approach to marketing attribution. The new gold standard.

It enables marketers to determine which channels and campaigns drive the most revenue over a specific time period. It provides clarity around a brand’s current advertising investments, a deeper understanding in which tactics are winning (or losing), and can help them hone strategies for profitable growth.

Total Impact functions like Marketing Mix Modeling (or Media Mix Modeling, or MMM for short), but without the lift of data aggregation and analysis.

With the Total Impact Attribution Model model, we've found a way to take what typically takes hundreds of thousands of dollars in spend and months of time, to the masses. In as little as 7 days, we can provide you with an attribution model that will help you confidently invest in your highest revenue-generating marketing activities.

Unlike traditional models, the use of modeled survey data will give you insight into the role your secondary marketing activities, such as referrals, influencers, and offline events are playing in driving revenue to your store. Allowing you to measure the historically "hard to measure" activities while tapping into strategies you may have discounted in the past.

Inventory Alerts Connected to Your Campaigns

Don't write checks your inventory can't cash. Lighthouse syncs your campaigns with your current inventory (from Shopify), making it easy to shift budgets and targeting towards the products you have in-stock.

When a SKU comes close to running out, Lighthouse will alert you if any ads are tied to it and allow you to shut them off with 1-click.

Anomaly Detection Alerts

Get immediate alerts when Lighthouse detects anomalies in your data. Our AI ingests data on what a typical day looks like in your (and all Triple Whale users') ad accounts. Armed with this data, Lighthouse detects when there is a significant change to your account and alerts you to it. These anomaly detection alerts include:

  1. Orders and Spend: Daily or Hourly
  2. Facebook CPM and CTR: Daily
  3. Blended ROAS: Daily
  4. Pixel ROAS: Daily and Hourly

Opportunity Reports (Coming Soon)

Opportunity reports will appear when there is a 10% revenue difference or more between what Facebook is reporting and the Triple Pixel. This attribution is calculated using the Total Impact model, which you can read more about here.

Curious to learn more about the AI revolution & what it means for marketers? Check out our recent blog post on the AI Revolution!

What Are You Waiting For?

No longer do you need to rely solely on your team's manual efforts to optimize your marketing strategies. With Lighthouse, you can proactively make data-driven decisions, saving time and resources while maximizing the growth potential of your brand. Embrace the future with Lighthouse, and watch your business reach new heights of success.

Lighthouse is an AI-powered solution revolutionizing the way ecommerce shops operate. By leveraging cutting-edge technology, Lighthouse delivers anomaly detection, insights, and actionable recommendations for a smarter, more effective brand-building experience.

Lighthouse equips businesses with the tools they need to succeed in an ever-evolving digital world.

Step into the future. Unlock the full potential of your brand with Lighthouse today.

© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209