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Black Friday and Cyber Monday (BFCM) are a whirlwind for ecommerce brands. Demand surges, competition skyrockets, and you’ve got to make quick decisions, often with incomplete data. Juggling ad performance, inventory, and sales—all while trying to stay ahead of shifting trends—can be overwhelming and incredibly time-consuming.
But what if you didn’t have to do it alone?
Moby, Triple Whale’s AI feature, analyzes your data to provide real-time insights and actionable recommendations without sifting through endless reports or waiting for manual analysis.
We’ve put together ten powerful prompts you can use with Moby to help streamline your decision-making, save time, and run your business more efficiently during the busiest weekend of the year.
Ready to crush BFCM? Let Moby do the heavy lifting, so you can focus on what matters—growing your business.
“Show me the average contribution dollars per order for orders placed during the 2023 holiday shopping season (November - December 2023). The formula for contribution dollars per order is: gross sales - discounts - COGS - taxes - shipping - returns - ad spend / count of orders. If returns is a negative number, add it in the formula. Then, display each of the metrics in a table so I can review them.”
Contribution dollars helps brands evaluate how much profit remains after deducting all variable costs (e.g., discounts, COGS, shipping, returns, ad spend). It’s crucial for understanding profitability at a granular level, allowing businesses to forecast earnings and adjust marketing spend, inventory management, or pricing strategies to maximize profits during the busiest shopping period of the year.
Every shop and marketer should have a total contribution dollar goal in mind, and this prompt will help you understand what their goal was the previous year.
Contribution dollars is the amount of money the shop will have left to pay for fixed costs and operating expenses. If the marketer expects a bonus for their efforts, their contribution dollar output will need to exceed the amount the shop needs to pay in fixed costs and operating expenses.
How many of my new customers acquired during the 2023 holiday shopping season (November - December 2023) clicked on a Klaviyo campaign before placing their order? How many total new customers were acquired?
Tracking new customers acquired through Klaviyo email campaigns provides insight into the effectiveness of your email marketing. Understanding this can help fine-tune email strategies, improve personalization, and optimize timing for increased holiday conversions, potentially increasing AOV and overall campaign ROI.
This prompt will help you understand the impact and importance of Klaviyo in your holiday funnel.
Once you understand how many new customers interacted with Klaviyo, you can analyze that number relative to your total new customers acquired in the same time period. For example, if 50% of your new customers interacted with Klaviyo before making their purchase, you’re likely highly reliant on Klaviyo to complete the sale.
Your emails can then be a key space for introducing key upsells prior to the customer finalizing their order, which will help you improve your AOV and Contribution dollars per order.
Show me the average order value before discounts and the average discount amount per order for orders placed during the 2023 holiday shopping season (November - December 2023).
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By understanding the average order value (AOV) before discounts and the average discount per order, brands can assess how much revenue is being lost to promotions. This helps in setting strategic discounts that balance competitiveness with profitability, ensuring brands aren’t over-discounting and losing potential profits.
This prompt helps brands understand the percentage of revenue lost to discounts, while also giving insight into the average discount percentage relative to gross sales. It’s key to ensuring you’re not cutting too deeply into your margins during the holiday rush.
Show me the count of orders and total revenue from orders where the discount amount equals $0. Use orders placed during the 2023 holiday shopping season (November - December 2023).
Identifying the revenue generated from full-price sales provides valuable insight into customer willingness to pay without discounts. This can help brands segment high-value customers and find pricing strategies that maximize revenue without relying on discounts.
This prompt clarifies how much of your total BFCM revenue and order count didn’t rely on discounts. Understanding this helps you identify full-price buyers, a segment you can potentially nurture into repeat customers.
Show me my total revenue generated during the 2023 BFCM promotion period (November 20 - December 4, 2023) compared to my 2022 BFCM promotion (November 21 - December 4, 2022), along with the year-over-year revenue growth rate.
Year-over-year comparisons give you a solid benchmark to assess sales performance and growth trends. By comparing BFCM 2023 with BFCM 2022, you can identify key growth drivers, set better goals, and adjust strategies for the current season.
As you plan your BFCM strategy, use this prompt to see how your growth in 2023 compares to 2022. This will give you a clear view of trends and help you fine-tune forecasting for 2024.
What were the top-selling products from last year's BFCM? Show me key product analytics, including total sales, total revenue, AOV, gross profit, and contribution margin per item.
Understanding which products performed best during last year’s BFCM helps you optimize inventory and marketing efforts for this year. By focusing on best-sellers and high-margin items, you can improve profitability and target promotions more effectively.
Knowing what worked last year, you can plan this year’s inventory and campaigns around the top-performing items, ensuring you’re stocked up and ready to promote what sells best.
How did we allocate our ad spend during last year’s BFCM across key channels? How does that compare to the 90 days leading up to BFCM? Include the percentage share of budget for each channel, ROAS, NC ROAS, CPA, and NC CPA.
Knowing how you allocated ad budgets across channels, and the results, helps refine your media mix for the upcoming BFCM. This prompt also shows which channels delivered the best return on ad spend (ROAS) and new customer acquisition (NC CPA), allowing for smarter future budget allocation.
By comparing your BFCM spend to the months leading up to it, you can see what channels truly performed under pressure and use that data to maximize future campaigns.
How many new versus returning customers did each channel bring in during the 2023 holiday shopping season (November - December 2023)? What was the NC CPA and AOV for each channel?
This helps you track customer acquisition efficiency by channel, measuring both cost per acquisition (CPA) and customer value (AOV and LTV). It lets you focus on channels that bring in the most valuable customers while optimizing your acquisition costs.
With this prompt, you’ll get a clear picture of which channels brought in the best results, helping you refine your marketing strategy and get the most value for your budget.
During the 2023 holiday shopping season (November - December 2023), which hours of the day saw the most website visitors? Which hours had the highest conversion rates and sales?
Identifying peak hours for website traffic, conversion rates, and sales allows brands to optimize promotions, adjust marketing spend, and ensure they have the right resources (e.g., staffing, inventory) to maximize sales during high-traffic periods.
Knowing when your customers are most active and converting helps you time your marketing pushes for the biggest impact. Use this data to allocate resources and make sure you’re primed for peak periods.
Please create a comprehensive quarterly breakdown of our advertising performance for Meta, Google, and TikTok platforms covering 2023 and 2024 (up to the most recent completed quarter). Include the following key metrics for each platform:
Ad Spend Conversion Value Cost Per Mille (CPM) Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Rate (CVR) Cost Per Acquisition (CPA) Average Order Value (AOV) Return On Ad Spend (ROAS) New Customer Cost Per Acquisition (NC CPA) New Customer Return On Ad Spend (NC ROAS)
Reviewing key advertising metrics across the year provides valuable insights into seasonal performance trends and platform efficiency.
This allows brands to identify areas for improvement, optimize future campaigns, and spot opportunities to increase returns on ad spend heading into BFCM.
This prompt gives you a high-level view of how your ads performed throughout the year, helping you spot trends and make better-informed decisions as you head into the BFCM period. Use it to see where adjustments in ad strategy could drive better results.
In the fast-paced, high-stakes environment of BFCM, making quick, data-driven decisions is essential for success.
With Moby, you can streamline your processes, uncover critical insights, and respond in real time to the ever-changing landscape. By leveraging the power of your data, you’ll be ready to crush this BFCM and set your business up for its best holiday season yet.
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