Allie Mistakidis

How to Calculate ROAS: Formulas, Examples, and Tips

Learn how to calculate Return on Ad Spend (ROAS) and improve your digital marketing efforts. Get a comprehensive guide on ROAS calculation, including formulas, examples, and tips for optimization.

12 Strategies to Increase ROAS in 2024 and Beyond

If you're looking for ways to improve ROAS, we've got 12 actionable strategies from ecommerce experts you can apply to your marketing efforts today.

Okendo x Triple Whale for Customer Marketing Insights

ShipBob x Triple Whale Integration for Fulfillment Data Insights

With the Triple Whale x ShipBob integration, you can track your fulfillment metrics right in your Triple Whale dashboard!

Customer Experience Goes Beast Mode: Using AI to Drive Sales in a Creator-Led Brand

A chatbot with personality is the way to win the customer experience game.

Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success

Return on Ad Spend (ROAS): Meaning, Formula & Calculation

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

Target ROAS in Google Ads: The Ultimate Guide

Target ROAS, or target return on ad spend, is an Automated Smart Bidding strategy that allows you to set a specific goal for the return you want to generate from your ad spend.