Pricing that scales with how you actually work.

Select your revenue tier below to get started.

Pricing
$_M  GMV in the last 12 months
0
$1M
$5M
$10M
$15M
$20M
$30M
Recommended Plan
PRO
$1,290/mo
Total
$1,290/mo
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Pay Annually*
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*Get two months free.

Your annual GMV
Pay Monthly
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(Get 2 months free)
<$250K
Recommended for you Automate
Pricing
Up to $2M GMV in the last 12 months
$250K $5M $15M $40M $100M $175M $350M+
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Pay Monthly Pay Annually (Get two months free)
(Get two months free)

Free

Your whole business in one view. Accurate tracking, AI visibility, blended ROAS, and more.



$0/month
Ready for full attribution? Step up to Foundation.

Key features
Your entire business in real time

Paid, owned, subscription, and organic in one view. No more juggling five tabs.

Know how your brand shows up in AI search

ChatGPT mentions, citations, and sentiment, tracked automatically.

Tracking that actually works

Triple Pixel for accurate cross-device, cross-platform tracking. First- and last-click attribution from day one.

Hear directly from your customers

Ask every buyer what led to the sale with our built-in post-purchase survey.

Recommended

Foundation

Trusted measurement, with Moby as your AI operator across Triple Whale and Slack.




$219/month
Running paid ads at scale? You'll want Automate.

All features in Free, plus:
Multi-touch attribution you can trust

Track every order to its true source with the most accurate pixel in ecommerce.

Build any view your team needs

No-code dashboards, customer segments, custom metrics, and a SQL editor.

Activate your first-party data

Push high-intent signals back to your key platforms to grow ROAS and LTV automatically.

Moby, your AI operator

Moby works where your team already is, including Slack.
Ask questions, investigate performance, build reports,
act on next steps.

Recommended

Automate

Stop guessing, start operating. Moby automates repeatable growth work while you stay in control. 





$749/month
Need more advanced measurement? You'll want Enterprise.
All features in Foundation, plus:
Automations that do the work
on repeat

Moby handles recurring work: leadership reports, KPI alerts,
ad monitoring, creative prep,
PO orders, audience updates,
and more.

Moby Specialists (coming soon)

Purpose-built experts that arrive ready to work. Media buying, creative strategy, Conversion
rate optimization and more.

Creative that ships, based on what's working

Image and video generation tuned to your brand, built on trusted performance data. Test faster
and launch more winners.

Campaign actions inside your guardrails

Set the thresholds. Moby pauses underperformers and scales winners, on your terms.

Recommended

Enterprise

Unified measurement and AI orchestration for brands operating at scale. MMM, incrementality, and Moby work together so you can lead with confidence and speed.


Contact Sales
All features in Automate, plus:
Incrementality + MMM, MTA, 
all in one place

Run holdouts, geo-lift tests, and marketing mix modeling in one place. Replace disconnected
tools with one source of truth.

Moby (+ your budget) get smarter over time

Moby orchestrates the loop between MMM, incrementality, and live campaign data. Every
test sharpens the next budget allocation.

Built for your business

Retail and wholesale data, custom integrations, custom onboarding & migration, and dedicated success coverage.

Enterprise security and controls

SOC 2 Type 2, seamless SSO, comprehensive audit logs, and the tailored agreements your procurement team requires.

Select your base plan

Pay Monthly
Pay Annually*
Pay monthly
Pay annually
(get two months free)

Free

Your whole business in one place. For founders and small teams who need accurate tracking, AI visibility, blended ROAS, and one performance view across every channel. No contract, no credit card. 

$0/month
Core Capabilities
Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
Triple Pixel for accurate, cross-device, cross-platform tracking
Marketing Channel Performance Tracking (ads, email/SMS)
First- and Last-Click Attribution Models
Sales Performance Tracking (DTC, Amazon)
Standard Post-Purchase Survey
Artificial Intelligence
Moby Chat to search the web or
knowledge base
Weekly Product Training Sessions
AI Visibility
Mentions, Citations, & Sentiment for ChatGPT
Weekly Product Training Sessions
Also Includes
12 Month Lookback
10 Users
Weekly Product Training Sessions
Expand

Starter

Stop guessing. Start optimizing. For brands scaling paid & lifecycle who want to grow ROAS and LTV — with multi-touch attribution, flow enrichment, and Moby automating analysis & recommendations.

$179/month*
Everything in Free, plus:
Standard Post-Purchase Survey
Attribution
Multi-Touch Attribution Models via Triple Pixel
Advanced Post-Purchase Survey
Standard Post-Purchase Survey
Artificial Intelligence
Moby Chat to automate analysis, answer questions, or compare benchmarks
Weekly Product Training Sessions
Instant Analytics
Detailed Summary Page across 60+ integrations
Influencer & Affiliate Analysis
Weekly Product Training Sessions
Data Activation
Sonar Send
Powers 10x ROI on your entire subscription
Weekly Product Training Sessions
Also Includes
All Marketing & Sales Channel Integrations
Custom Metric Builder
Ad Platform Controls (Budget, Status, & more)
Scheduled Report Automations
Unlimited Lookback
Expand

Advanced

For teams who want it all. The full intelligence layer across every part of your business — creative, retention, cohort analysis, custom dashboards, a SQL editor, and more ways to automate work with Moby.

$259/month*
Everything in Starter, plus
Standard Post-Purchase Survey
Attribution
Subscription Data
Total Impact Attribution
Instant Analytics
Creative Analytics
Product Analytics
Cohort Analysis
Inventory & Profitability Analysis
Weekly Product Training Sessions
Flexible Business Intelligence
No-Code Dashboard Builder
Segmentation Builder
SQL Editor
Data Activation:
Sonar Optimize
AI Visibility
All LLMs (Gemini, Claude, & more)
Also Includes
Multi-Store Reporting
Expand

Custom

Built for brands operating at serious scale. Custom pricing and implementation for business with $20M+ in annual GMV.

$539/month
Get a tailored quote and walkthrough
Enterprise-grade product experience, including:
White-Glove Data Strategy & Migration Support
Flexible Data Warehouse & Custom Integrations
Tailored Attribution & Measurement Modeling
SLA-Backed Performance & Uptime Guarantees
Priority Support and Dedicated Success Coverage
Strategic Quarterly Business Reviews
Custom AI Model Tuning
Enterprise Security and Compliance
Expand
Trusted by brands $20M-$1B+

Founders Dash

A centralized source of truth in a simple dashboard, with real-time data for CEOs, agencies, and entreprenuers.

Free (Forever)
Summary Board
Benchmarks
Email Reports
Web Analytics
1-question Post-Purchase Survey
2 users
12-months of historical data
Email Notifications
Mobile app

*Prices are based on a 12-month commitment

Free

Your whole business in one place. For founders and small teams who need accurate tracking, AI visibility, blended ROAS, and one performance view across every channel. No contract, no credit card. 

$0/year*
Core Capabilities
Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
Triple Pixel for accurate, cross-device, cross-platform tracking
Marketing Channel Performance Tracking (ads, email/SMS)
First- and Last-Click Attribution Models
Sales Performance Tracking (DTC, Amazon)
Standard Post-Purchase Survey
Artificial Intelligence
Moby Chat to search the web or
knowledge base
Weekly Product Training Sessions
AI Visibility
Mentions, Citations, & Sentiment for ChatGPT
Weekly Product Training Sessions
Also Includes
12 Month Lookback
10 Users
Weekly Product Training Sessions
Expand

Starter

Stop guessing. Start optimizing. For brands scaling paid & lifecycle who want to grow ROAS and LTV — with multi-touch attribution, flow enrichment, and Moby automating analysis & recommendations.

$1790/year*
Everything in Free, plus:
Standard Post-Purchase Survey
Attribution
Multi-Touch Attribution Models via Triple Pixel
Advanced Post-Purchase Survey
Standard Post-Purchase Survey
Artificial Intelligence
Moby Chat to automate analysis, answer questions, or compare benchmarks
Weekly Product Training Sessions
Instant Analytics
Detailed Summary Page across 60+ integrations
Influencer & Affiliate Analysis
Weekly Product Training Sessions
Data Activation
Sonar Send
Powers 10x ROI on your entire subscription
Weekly Product Training Sessions
Also Includes
All Marketing & Sales Channel Integrations
Custom Metric Builder
Ad Platform Controls (Budget, Status, & more)
Scheduled Report Automations
Unlimited Lookback
Expand

Advanced

For teams who want it all. The full intelligence layer across every part of your business — creative, retention, cohort analysis, custom dashboards, a SQL editor, and more ways to automate work with Moby.

$2590/year*
Everything in Starter, plus
Standard Post-Purchase Survey
Attribution
Subscription Data
Total Impact Attribution
Instant Analytics
Creative Analytics
Product Analytics
Cohort Analysis
Inventory & Profitability Analysis
Weekly Product Training Sessions
Flexible Business Intelligence
No-Code Dashboard Builder
Segmentation Builder
SQL Editor
Data Activation:
Sonar Optimize
AI Visibility
All LLMs (Gemini, Claude, & more)
Also Includes
Multi-Store Reporting
Expand

Custom

Built for brands operating at serious scale. Custom pricing and implementation for business with $20M+ in annual GMV.

$539/month
Get a tailored quote and walkthrough
Enterprise-grade product experience, including:
White-Glove Data Strategy & Migration Support
Flexible Data Warehouse & Custom Integrations
Tailored Attribution & Measurement Modeling
SLA-Backed Performance & Uptime Guarantees
Priority Support and Dedicated Success Coverage
Strategic Quarterly Business Reviews
Custom AI Model Tuning
Enterprise Security and Compliance
Expand
Trusted by brands $50M-$1B+

Founders Dash

A centralized source of truth in a simple dashboard, with real-time data for CEOs, agencies, and entreprenuers.

Free (Forever)
Summary Board
Benchmarks
Email Reports
Web Analytics
1-question Post-Purchase Survey
2 users
12-months of historical data
Email Notifications
Mobile app

*Prices are based on a 12-month commitment

Free

Essential tools for tracking the metrics that matter most, in real time.

$0/month
$0/month
Core Capabilities
Key Channel Performance Across Ads, Amazon, Email, SMS, & more
First- and Last-click Attribution Models
Standard Shop Performance 
& Logistics
Standard Post-Purchase Survey
Additional Support
12 Month Lookback
2 Users
Weekly Product Training Sessions

Starter

Combine market-leading attribution with all your revenue data for a single source of truth.

$299/month
Everything in Free, plus:
Attribution
Multi-Touch Attribution via Triple Pixel
All Marketing Channel Integrations
Advanced Post-Purchase Survey*
Standard Post-Purchase Survey
Instant Analytics
Detailed Summary Page
Influencer & Affiliate Analysis
Weekly Product Training Sessions
Also Includes
Custom Metric Builder
Ad Budget Management
Scheduled Report Automations
Unlimited Lookback
Unlimited Users

Advanced

Unlock data-driven growth. Combine advanced insights with powerful, intuitive data activation and business intelligence tools.

$389/month
Everything in Starter, plus
Attribution
Subscription Data
Total Impact Attribution
Instant Analytics
Creative Analytics
Product Analytics
Cohort Analysis
Weekly Product Training Sessions
Flexible Business Intelligence
No-code Dashboard Builder
Segmentation builder
5 Custom Builder
Data Activation:
Sonar Optimize
Also Includes
Multi-Store Reporting
Multi-Google Sheets & CSV Export

Professional

The fastest way to scale acquisition profitably. Combine intuitive yet robust MMM with endlessly-flexible business intelligence.

$749/month
Everything in Advanced, plus
Attribution
Subscription Data
Total Impact Attribution
Everything in Advanced, plus:
Marketing Mix Modeling
Flexible Business Intelligence
SQL Editor
Unlimited Custom Dashboards

Enterprise+

Unlock the full potential of the Triple Whale Platform. Designed for large-scale operations, our solutions provide advanced analytics, seamless integrations, and dedicated support, empowering your business with the precision and data-driven insights needed to excel in the competitive DTC landscape.

$279/mo
what's included
Everything in Premium+, plus:
Bi-Directional Data Warehouse Syncing
Enterprise Customer Success Manager
Implementation Specialist
Strategic Consulting
Dedicated Security and Compliance
Priority Access to Professional Services
Project Management and Scoping

Founders Dash

A centralized source of truth in a simple dashboard, with real-time data for CEOs, agencies, and entreprenuers.

Free (Forever)
Summary Board
Benchmarks
Email Reports
Web Analytics
1-question Post-Purchase Survey
2 users
12-months of historical data
Email Notifications
Mobile app

*Get two months free.

Moby AI Pro

Your AI teammate just got even more powerful.

Advanced Moby Chat — Build forecasts, conduct deeper, multi-threaded analysis, generate images & videos, create & publish ads, and more.
Agent Template Library — Turn on pre-built agents for proactive insights on media buying, customer retention, website conversion, and more.
Custom Agents — Get hands-on support from our context engineering team etc. to build agents that are completely tailored to your business.

Daily Moby included. More capacity as you scale.

Every paid plan includes daily Moby, sized to your business. Automate and Enterprise add more capacity, and Moby shifts from answering questions to running your business within your guardrails.

Power-ups

Add what you need. Skip what you don't.

Add-ons are optional unless marked “Included.”

Add-On
Retention

Turn richer data into repeat revenue with segment syncing to advertising and retention platforms.

Included on
Automate
Enterprise
$19
 /month
Add-On
Conversion

Turn browsers into buyers, faster, with advanced site analytics, including custom events.

Included on
Automate
Enterprise
$79
 /month
Add-On
Compass

Make smarter spend decisions with MTA, MMM, and Incrementality Testing connected and calibrated, in one system.

Included on
Enterprise
Add-On
Data Warehouse Sync

Push cleaned, enriched, attribution-aware Triple Whale data into your data warehouse for headless and BI-team workflows.

Add-On
Moby Concierge

High-touch, custom builds for end-to-end agentic work with measurable outcomes. Services-supported, scoped per customer.

Operators using Triple Whale

The numbers behind the numbers.

Compass

Having MTA, MMM and Incrementality testing together means I’m no longer relying on one signal. The combination that gives me real confidence to move every week. 


With Compass, we’re building a measurement framework that will scale as we grow into new channels and markets.


Jacob Dorian
Head of Paid Media

4x
Total revenue growth
Moby

AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That's why we trust it to make the decisions that matter. We wouldn't be able to move as fast as we do without it.

Susan Keating
SVP Growth & Digital Commerce

10 hrs
Saved weekly
Moby

Moby can solve real problems. It's not just reporting. Most operators today look at AI as research and reporting. It's moved past that. Now it's solving real-world problems we either didn't have the bandwidth to solve, or didn't even know existed.

Justin Parker
Director of Ecommerce

25%
Increase in revenue QoQ
Sonar Send

After signing up, we immediately set up the additional abandoned cart, abandoned checkout, and browse abandonment flows with Sonar Send. We’re thrilled with the incremental revenue that Sonar Send is driving, and during BFCM 2025 we saw about a 60% lift on top of that.

Stacy Feldman
VP of Ecommerce

$300k+
Lifetime flow revenue from Sonar Send
Agency

You don't scale an agency by stacking headcount. You scale it by increasing leverage. Triple Whale and Moby Media Buyer let our team stay focused on strategy while execution happens in a more structured, efficient way.

Victor Velazquez
CEO

+130%
YoY increase in ROAS
Pricing FAQ

The questions we hear most.

What makes Triple Whale different from competitors?

  • Triple Whale is the AI operating system for ecommerce, used by more than 60,000 brands. Unlike point solutions or generic AI tools that stop at summarizing data or answering questions, Triple Whale is built to be trusted with real work. Moby, our AI operator, sits on top of industry-leading first-party measurement systems, your real-time business data, and live benchmarks from across thousands of brands, so it doesn't just recommend the right next move, it executes it under your control. That's how we help brands stop guessing and start knowing what's actually driving growth, what's wasting money, and what to do next.

How does pricing work?

  • All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. Use the slider above to see pricing for your revenue tier. Every paid plan includes unlimited users and integrates with as many stores as needed.

What's the difference between Foundation, Automate, and Enterprise?

  • Foundation gives you trusted measurement and Moby as your AI teammate. The measurement stack includes multi-touch attribution powered by the Triple Pixel, the full BI suite with custom dashboards and SQL editor, and customer segments. Moby works with your team where you already operate, inside Triple Whale and Slack, so you can ask questions, investigate performance, create artifacts, and turn context into next steps.

    Automate adds two big upgrades on top of Foundation: Automations and Moby Specialists. Automations let Moby work proactively, on a schedule or in response to triggers, so things like Meta spend monitoring, Klaviyo flow triggers, weekly leadership reports, inventory POs, and anomaly alerts happen without you asking each time. Any chat with Moby can become a recurring automation. Specialists are pre-built Moby agents tuned to specific KPIs (Moby Media Buyer for ROAS, Moby Creative Director for CTR, Moby Conversion Optimizer for CVR), with more on the way. Retention, Conversion, and significantly expanded Moby usage are also included.

    Enterprise is our dedicated package for Enterprise customers. Everything in Automate, plus Compass (statistically defensible unified measurement across attribution, MMM, and incrementality testing), multi-brand reporting, and the procurement-grade security and controls (SOC 2 Type 2, SSO, comprehensive audit logs, custom security review). Built for complex businesses that need to make confident decisions at scale.

What do you get with Automate that justifies the step up from Foundation?

  • You get two key things Foundation doesn't: Automations and Moby Specialists.

    With Automations, Moby starts doing the work on its own. Any chat with Moby can become a recurring action: monitoring your Meta spend, triggering Klaviyo flows when something changes, sending a Friday morning leadership report, flagging anomalies in Slack the moment they happen. Set up an automation once, and Moby keeps it running.

    Specialists are pre-built Moby agents trained for specific jobs. Moby Media Buyer runs your paid media to drive ROAS. Moby Creative Director ships new ad creative to keep CTR strong. Moby Conversion Optimizer builds and tests landing pages to lift CVR. More are on the way.

    With Automate, Moby transforms from a thought partner to a collaborator that does real work for you and drives results. Automatically.

What happens if my revenue grows?

  • As your business grows (as most do using Triple Whale), you'll automatically move to a plan that aligns with your revenue tier, and we'll notify you well in advance. If you're on an annual prepaid plan, you lock in your tier for the entire year, even as you continue to scale.

Is Triple Whale a monthly or annual subscription?

  • Foundation, Automate, and Enterprise are 12-month subscriptions. You can choose how you're billed: monthly, or annually with two months free. Choosing the annual prepaid cadence also locks in your tier for the full year. The Free plan, of course, is free with no commitment.

What is Moby?

  • Moby is Triple Whale's AI operator for ecommerce. Imagine your best operator. Now imagine they never sleep. That's Moby. It does the work (acts in your ad accounts, builds creatives, writes campaigns, generates landing pages), knows your business in real time (your data, your customers, your numbers, your lifetime of decisions), acts before you ask, and gets smarter every day. Tell Moby to "grow profitably" or "fix pacing" and it figures out how to get there, executes end-to-end, and keeps you in the loop. Moby moves AI from answering questions to executing the work.

What's the difference between Moby and general AI tools like Claude or ChatGPT?

  • Moby doesn't compete with Claude, ChatGPT, or Gemini. It orchestrates them. Moby uses the same frontier models you might use directly, then runs them on top of something they'll never have on their own: your business, your data, your stack. It has access to your real-time business data, understands the connections and correlations across your metrics just like a teammate would, and understands ecommerce broadly so it knows what good looks like in your industry. That context and capability are why you can trust Moby to make the decisions that matter. Without it, you can't trust generic AI beyond simple tasks.

Do I need to purchase Sonar separately?

  • No. Sonar is included in every new paid package. Both Sonar Send and Sonar Optimize come standard with Foundation, Automate, and Enterprise at no additional cost.

Is Triple Whale SOC 2 compliant?

  • Yes. Security and privacy compliance, including SOC 2, are available on every tier. Enterprise customers get additional capabilities that procurement teams typically require (SSO, comprehensive audit logs, custom security review) because those are table stakes at that size.

How long does it take to get set up?

  • Most brands are up and running with Triple Whale in 15 minutes, with no engineer required.  Follow our step-by-step guide, book time with our implementation specialists, and reach out anytime with questions.

How can I speak to someone from your sales team?

Ready to run your business on the AI operating system built for ecommerce?

Start free or talk to our team about which plan fits your scale.
Book a 20-minute walkthrough
Detailed Comparison

Compare every package.

Features
Foundation
Talk to Sales
Enterprise
Talk to Sales

Core Platform

Real-Time Data Refresh
Updated every 15 minutes or less.
Users
Add stakeholders from across your entire organization.
10
Unlimited
Unlimited
Unlimited
Data Storage & Retention
Ingest historical data to provide full business context to understand past performance and trends.
12 months
Unlimited
Unlimited
Unlimited
Mobile App
The full power of Triple Whale, in the palm of your hand.
Ad Platform Controls
Manage ad statuses, bids, and budgets directly within Triple Whale.
CSV Export
Automated or on-demand data export to Google Sheets or CSV.
Data Warehouse Export
Easily export Triple Whale data to BigQuery, Snowflake, Redshift, and more.
Add-On
Add-On
Add-On

Attribution & Measurement

Triple Pixel
Proprietary pixel technology that captures data other platforms miss — the foundation for accurate attribution.
Pixel Mobile SDK
NEW
Add the Triple Pixel to your mobile app for more complete customer journey tracking.
Post-Purchase Survey
Native post-purchase survey to collect zero-party data and channel influence.
12 months
Unlimited
Unlimited
Unlimited
Multi-Touch Attribution
See every touchpoint across your customers' entire journey leading to purchase, including views.
Total Impact Attribution
Triple Whale's proprietary multi-touch attribution model that incorporates
Post-Purchase Survey data.
Attribution Models
Linear All, Linear Paid, First Click, Last Click, Triple Attribution, Total Impact, and Clicks & Deterministic Views. Pick one or easily rotate for different types of analysis.
First & last click
All models
All models
All models
5 Lookback Windows
1 day, 7 day, 14 day, 28 day, and Lifetime.
Lifetime only
All windows
All windows
All windows

Business Intelligence

Summary Dashboard
A real-time snapshot of your entire business performance, centralizing all of your key metrics into one place.
Dashboard Template Library
50+ dashboard templates on creative, benchmarks, LTV, site performance, organic & paid keywords, inventory, and more.
Basic Website Analytics
Understand conversion Rate, New Users, Sessions, Pages, and more.
Automated Reports
Schedule reports to send automatically to email or Slack.
Custom Metric Builder
Build and track any custom metric with our no-code metric builder.re.
SQL Editor
Access and query your raw data directly with a SQL interface.
No-Code Custom Dashboard Builder
Drag and drop your key metrics to build out any dashboard.
Segment Builder
Build audiences to unlock deep customer analysis.
Multi-Geo Reporting
Break down performance by region with unified, multi-geo reporting.
Multi-Store Reporting
Compare performance, track profitability, marketing efficiency, shipping and product performance across your portfolio.
Cohort Analysis
Track customer retention and LTV over time, filterable by customer segments.
Product Analysis
Analyze your entire catalog by category, item, SKU. Includes product-level ROAS,
LTV, and more.
Creative Analysis
Analyze creatives across platforms — what designs and copy work across ads, segments, genders, and more.
Advanced Audience Data
Deeper Meta and TikTok audience performance with breakdowns for geography, gender, and device.
Business Operations Analysis
Profit analysis, inventory management, and operational efficiency metrics.
Industry & Peer Benchmarks
Access to the largest benchmark data set in ecommerce, so you and Moby know what good likes like specific to your industry and size of business.

Integrations

Ecommerce Platforms
Integrations to Shopify, BigCommerce, WooCommerce, Stripe, and more.
Data-In API
Connect any data source or platform to Triple Whale — ingest ads, orders, subscriptions, products, post- purchase survey data, and more.
Data-Out API
Sync your Triple Whale data outbound at scale via API — for your warehouse, BI tool, or internal app.
Advertising
Integrate with Meta, Google, Snapchat, Pinterest, TikTok, Microsoft, X, Taboola, Outbrain, Criteo, Adroll, MNTN, and more. See full list.
Email & SMS Integrations
Integrate with Klaviyo, Attentive, Omnisend, and more.
Reviews
Integrate with Yotpo, Okendo, and more to bring reviews data alongside your sales and marketing metrics.
Shipping & Fulfillment
Integrate with ShipBob, ShipStation, and more to factor in shipping and fulfillment costs.ore.
Amazon Marketplace
Pull Amazon sales, ad spend, and performance into Triple Whale.
Subscription
Integrate with Recharge, Skio, and more to understand subscriptions from one-time purchases.
Influencer & Affiliate
Integrate with influencer and affiliate platforms to analyze affluencer data and incorporate within attribution.
Customer Support & Experience
Integrate with Gorgias and more to pull in CX metrics.
Advanced Marketplaces
Pull in sales, profit, and more from TikTok Shop, Walmart, and more
Keyword-Level Attribution & Search Terms
Pull in performance tracking down own to individual keywords. Combine data from Google Ads, Microsoft Ads, and Google Search Console to provide a unified view of both paid and organic search performance.
Organic terms only
Organic & paid
Organic & paid
Organic & paid
Social Comment Analysis
Analyze comments and understand customer sentiment at scale across all your social channels.

Compass

Marketing Mix Modeling (MMM)
Optimize your marketing budget for maximum performance. Our MMM understands your most efficient channel mix and recommends the best budget allocation by channel, so you can scale revenue most efficiently.
Add-On
Add-On
Incrementality Testing
Test causal lift through GeoLift and Conversion Lift studies to know exactly what channels or campaigns are driving net-new revenue.
Add-On
Add-On
Self-calibrating MTA ↔ MMM ↔ Incrementality Flywheel
Your three measurement signals (MTA, MMM, Incrementality) continuously calibrate against each other in one decision system — no more contradictory numbers across models.
Add-On
Add-On
Incremental Revenue Reporting
See incremental revenue per channel — what each channel actually drove vs. what it would have driven anyway.
Add-On
Add-On
Auditable Incrementality Proofs
Defensible, audit-ready evidence behind every incrementality claim — for finance, board, or media-buyer review.
Add-On
Add-On

Data Activation

Sonar Send
Identify more visitors and send more email/SMS flows to generate incremental revenue.
Sonar Optimize
Optimize Meta performance with enriched first- party customer and conversion data via conversion API integrations.

AI & Moby

Moby Usage
Every paid plan includes a monthly Moby usage allotment sized to your business. Foundation supports daily use; Automate and Enterprise expand usage for automations, specialists, creative work, and team-wide adoption.
None
Use Moby Daily
Run Moby at Scale
Enterprise Grade
Moby Usage
Moby Chat
Chat with Moby like a teammate for ad-hoc analysis, product guidance, report building, troubleshooting, and day-to-day business questions.
Moby AI Analytics
Ask business questions in plain English and get analyst-grade answers backed by your live Triple Whale data.
Moby Artifacts
Generate dashboards, briefs, and reports as living artifacts inside Triple Whale.
Moby Knowledge Base Access
Moby can use Triple Whale product documentation and your account context
to answer questions.e.
Moby Audiences
Build, refine, and sync customer audiences or segments through Moby.
Web search
Moby can search the web for current information when you need more context.e.
Web Desktop
Moby can visually inspect and interact with websites like a user would.
Creative Generation (Image & Video)
Create on-brand marketing assets instantly.
Creative Studio
Full creative workspace for editing, iterating, and producing ad creative with brand assets and Moby in the loop.
Moby Specialists
COMING SOON
Purpose-built automations for focused workflows like media buying, creative strategy, website conversion, and more.
Moby Automations (Scheduled Runs)
Schedule Moby to run reports, analyses, monitoring workflows, creative briefs, or recurring business checks automatically.
Moby Actions
Let Moby recommend, queue, or execute approved changes in connected platforms
— like campaign budget changes, audience syncs, or status updates — within your guardrails.
Moby Landing Pages
Generate optimized, on-brand landing pages from product and store context. Fully connected to your Shopify store.
Context Engineering Support
Work with Triple Whale's Context Engineering team to build agents and automations tailored to your specific business workflows and decision rules.
Add-On
Add-On
Add-On

Moby Specialists

COMING SOON
Moby Media Buyer
Specialist agent that monitors your paid media daily focused on increasing ROAS. Allocates ad spend efficiently across Meta and Google — building new audiences, adjusting creatives, and more.
Moby Conversion Specialist
Specialist agent that analyzes your conversion funnel, surfaces friction points, and recommends on-site and offer changes to lift conversion rate. Generates high-performing landing pages and continuously improves them.
Moby Creative Director
Specialist agent that monitors creative performance, detects fatigue early, and generates new ad concepts aligned to what's working. Focused on lifting click-through rate.

AI Visibility

Mentions
Track how often and where your brand appears in AI-generated answers, including recommendations, comparisons, and lists—showing your share of voice versus competitors.
ChatGPT
All LLMs
All LLMs
All LLMs
Citations
Measure how frequently AI models reference your domain or content as a source, signaling brand authority and topical depth across AI ecosystems.
ChatGPT
All LLMs
All LLMs
All LLMs
Sentiment
Analyze whether AI discusses your brand positively or negatively, explaining why models recommend (or avoid) you and surfacing risks or opportunities to improve perception.
ChatGPT
All LLMs
All LLMs
All LLMs

Support

Live Chat
Get live support Monday - Friday from 5am – 5pm EST.
Dedicated Customer Success Manager
(Available for brands with GMV of $10M+).
MRR dependent (10M+)
MRR dependent(10M+)
Dedicated Implementation Specialists
(Available for brands with GMV of $1M+).
MRR dependent (10M+)
MRR dependent (1M+)
White-Glove Data Science
(Want to get in-the-weeds but don't have bandwitdth? Leverage our team of data scientists to build custom analyses and visualizations across any dataset.)
Add-On
Add-On
Add-On

Retention Add-On

Segment Syncing
Sync your audiences to paid and owned channels to better retarget, exclude, and personalize to customers and prospects.
Add-On

Conversion Add-On

Custom Events
Define your own custom events in platforms or on your website and have them tracked within Triple Whale.
Add-On
Path & Funnel Analysis
Dashboard to identify opportunities to test and improve the journeys on your site.
Add-On
Site Search Analytics
Dashboard to help you understand exactly what your customers are looking for.
Add-On
Page Speed Analytics
Your core web vital tracking — to help understand how your site performance is impacting your visitor experience.
Add-On
What makes Triple Whale different from competitors?

Triple Whale is the only platform purpose-built to drive efficient growth for modern brands. Unlike point solutions, it offers a unified, intuitive experience powered by vertical-specific AI — replacing the 10+ tools many brands used before switching. What truly sets Triple Whale apart is its Moby Agents: the only AI agents designed to optimize your entire business, not just isolated tasks. With robust identity resolution, trusted measurement models, and full access to your lifetime of data, Triple Whale delivers insights you can trust. It’s powerful enough for your data team and intuitive enough for everyone else — all backed by AI that actually works smarter because it sees everything.

How does pricing work?

All prices are based on a combination of your brand’s annual revenue and the package you choose. No matter the size of your business, Triple Whale offers unlimited users and integrates with as many stores as needed for all paid plans.

Is Triple Whale worth the price?

Yes, absolutely. Triple Whale delivers meaningful impact to over 30,000 brands. With Triple Whale, brands make more confident decisions, execute faster, and receive smarter insights — all so they can drive profitable growth. In fact, brands see an average 42% increase in new customer revenue 90 days after signing up with Triple Whale.

What happens if my revenue grows?

As your business grows (as most do using Triple Whale), you will automatically move to a compliant plan, and we’ll notify you well in advance. Note: If you’re on an annual pre-paid plan, you lock in your tier for the entire year, even as you continue to scale.

How long does it take to get set up?

Most brands are up and running with Triple Whale in 15 minutes, with no engineer required. Follow our simple step-by-step guide, book time with our implementation specialists, and don’t hesitate to reach out with any questions.

Do I need to sign a contract?

The pricing displayed on this page is for our 12-month annual contracts, which offer significant discounts and can be paid upfront or monthly. However, we also offer month-to-month pricing with no contract commitment to meet the needs of every business.

What are Moby Agents?

Moby Agents are the first intelligence agents designed to accelerate your acquisition, conversion, and retention of customers, and even enhance operations. They save you hours on manual analysis, uncover anomalies before they impact revenue, discover hidden insights that make you money, and free up your focus for more strategic work.

What makes Moby Agents differentiated?

Moby Agents are the only agents built to understand, analyze, and optimize your business efficiently, and there are 4 key reasons why:

  • They have the full context on your entire business. That’s because they sit on top of the Triple Whale Data Platform, which has a universal schema for hyperfast data access. You’ll hear more about that in a minute.  
  • These agents understand the nuances of running a retail business — like seasonal buying patterns and department-specific KPIs – because they’re purpose-built for retail and ecommerce, based on our experience of working with more than 30,000 brands.
  • They have smarter, more contextually relevant recommendations because they’re trained on Triple Whale data from the more than $55B in revenue we track.
  • Moby Agents can quickly triangulate performance because they leverage our industry-leading attribution, MMM, forecasting, and more. 
Can I buy Moby Agents independently?

Moby Agents are currently only available for those on a paid Triple Whale plan. That’s because they’re designed to work hand-in-hand with the measurement, forecasting, and business intelligence models built into the core platform — which is, in part, what makes them so powerful. For agencies: you can use Moby Agents on your full portfolio (all clients must be on a free plan or higher).

What kind of support do I receive with Triple Whale?

With all paid plans, you have access to Support via live chat and email, and depending on your tier, you have access to our implementation and customer success teams. No matter what, we ensure you are fully supported.

Do your prices include tax fees?

Triple Whale plans are exclusive of tax fees.

How can I speak to someone from your sales team?

Book a demo with our team directly here.

Have more pricing questions?

You can find more information about our pricing in the Help Center.