Independent Attribution Models

Origin utilized Triple Whale's attribution models to gain a realistic view of their ROAS, helping to validate their ad spend and provide accurate reports to the executive team.

"We wanted to solve the efficiency of paid media and needed reliable attribution."  – Justin Parker, Director of Ecommerce at Origin

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Enhanced Session Tracking with Sonar

Triple Whale's Sonar identified 20% more site activities than other sources, which significantly improved the effectiveness of Origin's marketing flows.

"If you can identify 20% more sessions or activities on the site and leverage that, it pays for itself."  – Justin Parker, Director of Ecommerce at Origin

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Custom Reporting and Analytics

Triple Whale's custom reporting features allowed Origin to create dynamic reports that saved time and increased the productivity of their weekly meetings.

"Being able to dynamically create reports and even have the Triple Whale team assist with it has been invaluable."  – Justin Parker, Director of Ecommerce at Origin

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Correlation Analysis Between Ad Spend and Direct Traffic

By leveraging Moby, Origin was able to conduct a detailed correlation analysis between their blended ad spend and direct traffic. This analysis revealed a strong correlation, supporting their hypothesis that increased ad spend led to higher direct traffic. This insight allowed Origin to optimize their ad strategies, particularly in targeting categories with high traffic potential, leading to better resource allocation and improved ROI.

"We found a strong correlation between our blended ad spend and our direct traffic over the last 60 days, which gave us a leg to stand on for increasing ad investments." – Justin Parker, Director of Ecommerce at Origin

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Results

Beyond the quantifiable results, Triple Whale had a broader impact on Origin's operations. The platform fostered better internal alignment, improved decision-making, and enhanced operational efficiency. By integrating various data sources, Triple Whale enabled different departments to operate with a unified set of data, leading to more cohesive strategies and improved business outcomes.

• 20% Improvement in Site Activity Tracking: Sonar identified 20% more website activities than other platforms, enhancing flow optimization and ROI.

• Significant Correlation Between Ad Spend and Direct Traffic: Fast correlation analysis with Moby led to more informed ad spending decisions.

• Increased Executive Buy-In: Enhanced alignment across BI, Finance, and Leadership teams, resulting in more effective decision-making.

• 40% Time Savings for the BI Team: Origin's BI team has saved 40% of their time, allowing them to focus on other parts of the business instead of ads/marketing.

• Improved Email/SMS Attribution Accuracy: For example, an email that Klaviyo claimed to have generated $118k in revenue actually showed only $44k in Triple Whale, when accounting for attribution to other touchpoints in the customer journey.

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Discover how Triple Whale can transform your marketing efficiency and provide the clarity you need to make data-driven decisions. Meet with our team today to learn more about our comprehensive data solutions.