‍Travelpro implemented a multi-faceted approach with Triple Whale's platform to transform their global marketing operations and decision-making process. By leveraging key capabilities across the platform, they were able to unify their data, automate analysis, and unlock previously hidden insights that drove significant efficiency improvements.

Automating analysis with Moby Chat

Travelpro uses Moby Chat for data extraction, building dashboards, and answering complex business questions that would otherwise require manual analysis.

“I use Moby Chat quite regularly, really to do a lot of data extraction. Right now, we're building a couple of interesting shared MER dashboards for our shops… Every once in a while I'll get a really odd data question from the team and I'll go into Moby, and it typically gives me the answer quickly, " - Mark Costigliola, VP of Ecommerce at Travelpro

Streamlining global operations with unified reporting

With marketing performance, earned media, social and site, merchandising teams across the US, Canada, and EU all using the same platform, Travelpro dramatically improved cross-regional collaboration and decision-making speed.

"Having a unified source of truth for reporting across the entire organization is invaluable. When the EU asks about their performance, I can just switch accounts, use the same interface and attribution presets, drill down, and get quick insights. The path to insight is really quick across all groups," - Mark Costigliola, VP of Ecommerce at Travelpro

Optimizing channel mix with multi-touch attribution

Travelpro leverages Triple Whale's multiple attribution models to understand the true impact of each marketing channel. This comprehensive view enabled them to confidently reallocate budget from underperforming channels to those driving real results.

"We're able to actually scale up our spend across the channels we find are working, and we've reduced it in some cases from channels like affiliate. Ultimately we're spending roughly the same, but we're putting it into channels that are more effective, and our efficiency is going up," - Mark Costigliola, VP of Ecommerce at Travelpro

This comprehensive view enabled them to make more confident decisions when reallocating their budget

Post-purchase survey reveals hidden insights

The Post-Purchase Survey uncovered that approximately 20% of Travelpro's customers discovered the brand through New York Times Wirecutter—a significant influence that wasn't visible in traditional attribution models.

"When you see how many purchases Wirecutter influences, it guides all of our interactions with that partner. We've really scaled up our work with them over the past two years, including exclusive promotional emails—things we would have never done because we didn't know the true impact before the Post-Purchase Survey," - Mark Costigliola, VP of Ecommerce at Travelpro

This insight transformed Travelpro's partnership strategy, leading to deeper collaboration with this influential affiliate partner.

Optimizing affiliate spending with enhanced tracking

Triple Whale's affiliate tracking capabilities allowed Travelpro to see exactly where affiliates fit into the customer journey, from both first-click and last-click perspectives.

"Being able to track all that affiliate activity and see where it fits into the funnel has really allowed us to cut wasteful spending on affiliate programs. We've adjusted our spend to match up with what's actually driving value," - Mark Costigliola, VP of Ecommerce at Travelpro

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Results

Triple Whale’s AI-native platform has transformed Travelpro's marketing operations, delivering measurable improvements in efficiency and performance.

The platform's impact is most evident in their year-over-year marketing efficiency ratio (MER), which increased from 5.9 to 7.3—a 24% improvement—by reallocating budget from underperforming channels to more effective ones.

Perhaps most valuable is the time saved through unified reporting. What once required multiple team members manually pulling data from different platforms can now be accomplished quickly in one interface supercharged with Moby AI, creating alignment across global teams and agency partners.

"Having a unified source of truth for reporting across the entire organization—whether it's US, Canada, or EU—we're all using the same tool. The path to insight is really quick, and since we're all looking at the same dashboard, we're all sharing the same information," - Mark Costigliola, VP of Ecommerce at Travelpro

Looking ahead, Travelpro plans to expand their use of Triple Whale's AI capabilities, particularly Moby Agents, to further automate reporting and uncover deeper insights as they grow their team.

Ready to unify your attribution and discover hidden growth opportunities? Talk to our team today to learn how Triple Whale can transform your marketing strategy and help you make faster, more confident, data-driven decisions.