True Classic and RealEyes Digital drive 36% higher ROAS with Moby Media Buyer
True Classic is a nine-figure DTC apparel brand running 200 to 800 ads simultaneously across Meta and other channels in U.S. and international markets. The True Classic team adopted Moby Media Buyer to manage execution at scale. In March 2026, RealEyes Digital, an AI leading performance agency that leverages persona driven creative and measurement strategies, took over day-to-day management of the account, inheriting one of the most data-rich, complex DTC media buying programs in operation today. What followed is a case study in how a brand and an agency can co-pilot the same AI-powered media buyer through a major transition without losing momentum.
Challenge
True Classic's account is the kind that exposes every weakness in a media buying operation. Hundreds of ads, multiple geographies, different attribution settings by region, sales calendars that swing daily budgets by 25% month over month. Media buying at this scale is, as the True Classic team put it, "the epitome of being data rich and insights poor."
The harder problem is human. Media buyers give struggling ads another day or another few hundred dollars, hoping for a turnaround that rarely comes.
"We have this bias where if we just give things one more day, if we just give it another $100 of spend, it'll turn around. But that extra day and that extra spend doesn't materialize into wins nine out of ten times." - Bryan Cano, Former Head of Marketing and Advisor, True Classic
When RealEyes took over in March 2026, the challenge compounded. Every agency transition usually means weeks of manual archaeology: pulling old campaigns, rebuilding context, decoding what the prior team had configured and why. At True Classic's scale, that ramp-up is operational debt the business cannot afford.
Solution
True Classic originally chose Moby Media Buyer because it was task-oriented and schedule-driven, not bolted onto rigid conditional rules. That same architecture is what let RealEyes hit the ground running.
"It can really fill a gap during agency transitions. The data was all there in Triple Whale and Moby. We could easily pull last year's Memorial Day campaign and immediately see what we ran and what the promo was. That whole process is so much more streamlined with Moby." - Jack Kolodge, Growth Marketing Manager, RealEyes
What kept RealEyes invested wasn't just the speed. It was the depth.
"It's like having a CMO, CEO, business strategist, and creative strategist all at your fingertips. Moby is a 300- or 400-level course, whereas a lot of other AIs are still at 101 level." - Jack Kolodge, Growth Marketing Manager, RealEyes
True Classic's original evaluation echoed the same insight. The team had tried other AI media buying tools but found them too reliant on rigid, conditional logic. Moby Media Buyer was task-oriented, schedule-driven, and aligned with how the team had always structured its SOPs.
"It excited me because it was very much aligned with how I've mapped out my SOPs, on a schedule and task-oriented. I wasn't looking for quality of execution as much as I was looking for it to reliably do these things on a schedule. Because humans, unfortunately, we're not the best at that." - Bryan Cano, Former Head of Marketing and Advisor, True Classic
Moby 2 has been a force multiplier at True Classic. It lets us move faster, stay closer to our data, and make sharper decisions in a fraction of the time.
.svg)
.webp)
.webp)
