👋 Hello wonderful people. I wanted to give a quick tour of the Triple Pixel. By the end of this essay, I want you all to be able to answer the following questions:
So without further ado, let's dive in.
The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens). Unless a Facebook user has opted-in to sharing their data with Facebook, the Facebook Pixel can no longer track a user's path from ad-click/view -> conversion with the accuracy it once had.
But even before Apple’s iOS changes, how confident did you feel that you were spending efficiently? Or that Facebook and Google were giving you an accurate picture of how many new customers they were driving to your business?
For example: If a customer clicked on an ad two weeks ago, but purchases today through your Klaviyo campaign, we can attribute that revenue directly back to the campaign + ad-set + ad they originally clicked from.
What Triple Pixel Will Do For You
In the next 2-6 weeks we will have an avalanche of epicness being rolled out. The list is pretty mind-boggling so strap in or maybe read this sitting down ;)
♻️ Aggregated User Journeys - Have the user journeys aggregated by first touch point all the way through purchase. Gimme dem Sankeys!
⌛ Full Funnel Tracking (PageView → Purchase) - No more dropped, ghost or missed events. And you already know we are about that dedup life. All events will be deduplicated to ensure no double counting.
📊 Different Attribution Models - Find what attribution model is most useful to your business. We will be offering First Touch, Last Touch, Linear and Time Decay. Building a custom model is on the roadmap as well.
🪟 Expand Attribution Windows - Need longer attribution windows? Say no more fam. Look back up to 60 days (180 Days on the roadmap).
🧭 Avg. # of Touchpoints Before Conversion - Know how many brand touch points on average generate a conversion.
🛍️ Conversion Rate Per Channel - Understand what channels are converting and at what rate relative to other channels in your marketing ecosystem. Understanding what is a good conversion rate will allow you to identify which channels are most effective.
🤓 Predictive ROAS by Campaign, Ad Set & Ad- Should I scale or pull back? With our predictive LTVs you can place bigger bets with higher confidence.
👩 Facebook Audience Creation - We bringing sexy back to Custom Audiences. Create custom segments based on Triple Pixel events and values; then push those audiences to Facebook. Create an audience of your most profitable customers in a few clicks!
📬 Email/SMS Value by Channel - Know where your most valuable email and SMS subscribers came from.
📊 ROAS & CPA Per Channel - Start to understand the contribution and cost of each channel with our soon to be released ROAS & CPA per Channel.
Ok you made it this far, so I am assuming you are still interested...possibly you just wanted to see the my next GIF 🤣. Either way, here are all the deets if you want in on the Triple Pixel Beta.
Pricing is based on your store's annual revenue and starts as low as $300/mo. Check out our Pricing Chart here to see what your store qualifies for.
Note: The Triple Pixel Beta requires a 3 month commitment, but is backed by our 100% money back guarantee.
If you don’t feel like you’re receiving the value we’ve promised after 30 days, we’ll issue you a full refund - no sweat (Whale Oil is very different from Snake Oil 😉 )
If you already have a Triple Whale account, just drop us a line in the Live Chat and let our Success team know you'd like to upgrade.
If you're new to Triple Whale, just head over to this form here → Triple Pixel Signup. After your subscription is created, our team will reach out with installation instructions.
There's nothing like a quick onboarding experience. It takes our team under a minute to get the Triple Pixel installed on the theme file of your Shopify store. Once that's done, we're tracking!
You will also need to be sure your UTMs are properly set up in your ads manager accounts. Without the proper UTM parameters on your ads we cannot track their performance or attribute their conversions. Once the Pixel is installed on your store, our team will provide further guidance on setting those up. You can see this article for documentation on setting up your UTMs.
Side Note: The Triple Pixel will not slow your site down or degrade site performance.
Yes. The Triple Pixel will be passing data back to Facebook through the Conversions API, but we recommend keeping all of GA & FB tracking in place.
You will start seeing tracking data minutes after installation. However, because this is a first party pixel and none of your data is shared, nor is it retro active, there is a learning phase of 5-7 days.
On higher volume stores ($4M+ annually), we have seen the learning phase truncate to 2-3 days.
Well there you have it folks. The Triple Pixel in all her glory. This is our big bet on attribution. Our thesis? The pairing of Triple Pixel and Triple Whale Dashboard will become the Operating System for Ecommerce.
It's a whale of dream, but what is life without big dreams 🚀.
Our plan is to empower business owners and media buyers with the data they need to make better, faster, stronger decisions. Triple Whale Dashboard and Triple Pixel are the first steps.
In closing, I wanted to leave you with two things. One a website built by (soon to be one of the richest people in the world). Two, a quote from the richest person in the world.
This page on Patrick Collison's Website (of Stripe fame) chronicles world changing projects that happened in extraordinarily short periods of time. A few of my favorites:
Amazon Prime. Amazon started to implement the first version of Amazon Prime in late 2004 and announced it on February 2 2005, six weeks later. Source: The making of Amazon Prime.
Git. Linus Torvalds started working on Git on April 3 2005. It was self-hosting 4 days later. On April 20 2005, 17 days after work commenced, Linux 2.6.12-rc3 was publicly released with Git. Source: LKML.
Apollo 8. On August 9 1968, NASA decided that Apollo 8 should go to the moon. It launched on December 21 1968, 134 days later. Source: Apollo Spacecraft Chronology.
Triple Whale. On Nov. 22, 2021, the Triple Pixel was launched...TBD.
“We’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.” - Elon Musk
If you have any questions about the Triple Pixel or Triple Whale Dashboard, just slide into dem DMs. Thanks again for all the support!
Have a whale of a day!
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