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Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.
From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
In this blog we have must read material going into BFCM and the rest of the year.
In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.
In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.
In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.
In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.
In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.
Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.
The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.
Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.
Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.
Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!
Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.
Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you.
Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.
Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!
Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.
If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more.
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.
We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.
The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.
After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.
Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.
A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.
This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.
The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.
In this episode, we sit down with Tim Masek and talk about his journey in the ecom space and his brand 1-800-D2C #You'reNotYourRoas
In this episode, we sit down with the Queen of Pretzels Bari Rosenstein, and discuss how she runs some of the most effective organic ads we have ever seen. #You'reNotYourRoas
In this episode of ad spend we break down the landscape and discuss CRO and wh it needs to change. #Adspend
In this episode of ad spend, we get into the thick of it, going over everything from audits to surveys to career advice. #Adspend
In this episode of ad spend we get into the thick of it, going over everything tikrok-related and why brands should be trying it. #Adspend
In this episode, we go over the media buying landscape and see what's working and what's not. #Adspend
In this episode, we sit down with the LEGENDARY @Davie Fogarty as e explains his story but more importantly, his process for building brands.
In this episode, we sit down with Amanda Goetz and discuss how she built such a successful brand with NO paid media.
In this episode, we sit down with Jordan Konkol from Whale Farm and discuss his incredible journey as a top-level media buyer.
In this episode, we sit down with Noah Tucker from social snowball and talk about Affiliate Marketing, NFTs, and traveling the world. #ROAS
In this episode we sit down with Marcus Milione and go over why the customer is right even if they are wrong. #ROAS
In this episode of roas we sit down with Jure and go over how he dominates the European markets with his agency #ROAS
In this episode of roas we sit down with Asher Ismail and talk about his journey as an entrepreneur and why he started uncapped #ROAS
in this episode, we pull back the curtain on what is working right now in media buying and what you might want to consider doing. #Adspend
in this episode, we talk about everything creative and media and why you need air.inc #Adspend
in this episode, we go over why influencer marketing is something all ecom brands need to tap into #Adspend
In this episode, we go over how to best retain customers with Gina Perrelli #Adspend
In this episode, we sit down the LEGEND Nick Shackelford and talk about his event Geek Out and why in-person events are so important! #Adspend
In this episode of ROAS we sit down with Maddy Sukoru and talk about why he is bullish on community and where he thinks the future of e-commerce is going #ROAS
In this episode, we go over the power of Split Testing and how to use it to your benefit as an ecommerce brand. #Adspend
In this episode, we go over why creative matters, what works, and how best to test creative in an ever-changing media buying landscape #Adspend
In this episode of ROAS we have the heavy hitter Jason Portnoy go over everything marketing, from agency to clients, and how to build a strong business. #ROAS
In this episode of ROAS we go over how Rob Fraser went from ELITE mountain biking athlete to an ELITE Entrepreneur and his story with OutWay #ROAS
In this episode of ROAS we go over the future of e-commerce & tons of other high-value topics with Ben Parr #ROAS
in this episode of roas we go over how moiz ali made 100m and how he goes about building companies and investing them. #ROAS
In this episode of ROAS, we go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner. #ROAS
In this episode of ROAS, we go over the incredible power of TikTok and how using tiktok ads can grow your business. #ROAS
In this episode of ROAS, we go over the incredible power of TikTok and influencer generated content #ROAS
In this episode of ROAS, we go over how to become a great freelancer in the DTC/ECOM space in 2002 #ROAS
In this episode of ROAS, we go over creative, how to make good creative, and why you need to be doing your own things rather than following trends. #ROAS
In this episode of ROAS, we go over the importance of UGC with Savanna Sanchez and where the current landscape of media buying is going #ROAS
In this episode, we sit down with the one and only Samar Owais to go over how good copy and email are essential to a brands marketing tool box and how thy can effectively generate revenue. #ROAS
In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard. #ROAS
In this episode of ROAS Kelly Vaughn goes over her stellar career and how she went from agency owner to a Shopify app builder. #ROAS
In this episode of ROAS we go over the importance of customer experience and why it can make or break a brand as well as the important role it plays in customer retention. We also go deep into Eli's extensive travels to find where some of the best spots in the world are to vacation. #ROAS
In this episode of You're Not Your ROAS we have on the Snow brothers and go over what it's like building out a DTC marketing agency. We also go over the pros and cons of living in Miami, working as dentists as well as the trials and tribulations of start-up life.#ROAS
In today's podcast, we go over how Dennis Hegstad built and sold his Shopify and how he's built such a successful career. #ROAS
Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!#ROAS
One of my favorite podcasts to date. I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human. #ROAS
In this episode, we are joined by our in-house Attribution Expert & Philly Phenom Corey Canestrare. He goes into how tinkering is be a viable pathway to knowledge and skill acquisition. The journey he went on to acquire the technical and networking acumen he has today. Finally, he closes out with an ELI5 explanation of attribution.
Shaun gives us a product designer's perspective on CRO. After building up an extremely successful product design shop that spanned the globe from Paris to NYC to Miami; he pivoted into media buying and CRO. He wanted to learn the biz fast, so he would pay $5k/mo contractors, even though the clients only paid $3k/mo. His journey is incredible and once again, I am convinced every single Canadian is an incredible human. #ROAS
I have my mind blown multiple times on this pod. John goes into the keys to success in marketing. The lessons he took away after working at a Mall Kiosk. How he structures his team. Why creatives might not be your biggest lever and more! Super epic pod. #ROAS
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. #ROAS
Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one... *Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :) #ROAS
In this episode, Jess has us laughing all the way to the bank while stuff our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike patches, to fathering the infographic and launching a successful agency. This one has it all! #ROAS
Ash Melwani comes on the pod to drop serious heat. He goes into how he built Obvi into a massive DTC Darling. The product development, the creative process, how he scales his campaigns and his testing structure. Then he has one of my favorite Rapid Fires. Don't want to miss this one!
Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸! #ROAS
We were joined by the supply chain guru Pranay Srinivasan and talked all things supply chain. Pranay goes deep into the intricacies of the supply chain and explains how we got into the current supply chain kerfuffle. #ROAS
We were joined by the Queen of Marketing Twitter, Christina Garnett. She explains all the systems, strategies and tactics she uses to build vibrant and engaged communities. #ROAS
In this episode Jason Wong, the international man of mystery and eye lash kingpin goes into the three stages of building a brand, talks about the intricacies of the supply chain and why packaging isn't only about the cost. #ROAS
In this episode of ROAS we sit down with Sean McGinnis and talk about his career path as well as how he goes about building a management team that is focused on success. #ROAS
Chase drops some amazing tips on Email, iOS 15 changes and life. Connect with Chase at [email protected] Follow Chase on Twitter @ecomchasedimond #ROAS
In this episode of ROAS we sit down with Jeremiah Prummer the CEO of KnoCommerce and talk about everything from personal life to the hardships of building a SaaS company #ROAS
In this episode, we go over how Kenny Hanson built mentor pass and how to provide real value to others. #Adspend
In this episode of adspend we drop some HEAT. We go over Retargeting, outrageous budgets, how to scale, and more. #Adspend
In this episode of adsepend we go over what is and more importantly what is NOT working for us on tiktok and how we fix what's not working. #Adspend
Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. #Adspend #EP9
In this episode of adspend we go over how to increase Conversion Rate Optimization as well as setting up effective funnels #Adspend
Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and eCommerce marketing. #Adspend
In this episode of Adspend with Zach stuck we delve into his strategy for building brands, why he just bought a new company, and how he approaches DTC. #Adspend
In this episode of adspend we duke it out over what's better, 1 Day Click or 7 Day Click One Day View. While there may not be a definite right answer to this question we hope this gives you the insight needed to help you run ads on Facebook. We also talk about retargeting and the important role it plays. #Adspend
Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and ecommerce marketing.#Adspend
In this episode of adsepend we go over how to navigate and optimize paid media and ads in a post iOS 14 landscape. #Adspend
In this episode of adspend we go over how to increase customer retention and drive LTV per customer. #Adspend
In this episode of Adspend we go over holiday marketing and seasonal marketing, how to increase aov, and the science of landing pages.
We run through a lot in this episode, so strap in. Josh talks about scaling a brand from 0 to $6.5mm in year. He tells us the story about running a 500k a month company at the age of 20 and how he stayed positive/motivated during challenging times. Lastly, Josh killed it during our rapid fire round. You don't want to miss it!
Saunder, Logan and Rabah do a review over some BFCM metrics and then we jump into what you can do to make your December uber awesome. We also take some Q/A from our viewers.
The fellas break down a bunch of landing pages, homepages and PDPs in this complete CRO breakdown with Shaun Brandt.
Account audits can make or break you as an agency owner. Here is a quick step-by-step guide on how to audit ecommerce accounts.
Rabah and Corey go over everything you need to know about UTMs and how to maximize them with Triple Whale.
Rabah and Logan talk about the new updates to the Pixel page, and how ecom operators can use Triple Pixel to uncover actionable data.
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