Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

All content by expert

Facebook's New Power Five of Metrics

If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.

Aug 25, 2023

Purchasing Moments: 8 Ways to Create Them

From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022

👀 Inside a DTC brand acquisition, high-converting TikTok hooks, and more!

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

Nov 17, 2022

👩🏻‍💻 Cash Flow and Runway

Cashflow is the lifeblood of your business, without it... well, you can say goodbye to ad budget, inventory, and more. Today's essay is a fantastic primer on how to approach cashflow management for your DTC business. By the end you'll feel confident re: your finance strategy going into 2023 and beyond.

Nov 15, 2022

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

Nov 10, 2022

👩🏻‍💻 How to Crush Email Marketing in the Holiday Season

In this article we’ll be covering subject lines, creatives, and the buzzword “segmentation” with clear action items for you to take away and apply to your holiday email marketing. So, buckle up and take notes!

Nov 8, 2022

😎 Building A 10K Per Month Agency, 4 Ecom Mistakes, and More

In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!

Oct 27, 2022

📊 New BFCM Consumer Insights, Ad Creative Trends, and More

In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!

Oct 20, 2022

🔥 DTC Influencer Marketing Masterclass, Ecom Finance Essentials, and More

In this blog we'll cover why ecom operators NEED an understanding of finance (it kills businesses), why DTC brands should get into retail, we'll explore Amazon as a channel for ecom brands and more.

Oct 14, 2022

🚀 How to launch a DTC brand in 2023, unconventional CRO tips, and more!

In this blog there's a step by step walkthrough on how we would start and launch a brand going into 2023, we have some unconventional CRO advice and a fascinating breakdown on Pedialyte's (yes the hangover drink) genius marketing strategy.

Sep 29, 2022

✅ BFCM Prep Checklist, Advice For Early-Stage Brands, and More!

In this blog we explore the future of VC funding for consumer brands, we learn how to start prepping for a successful (and profitable) BFCM and we have 5 pieces of actionable advice for early stage DTC brands.

Sep 22, 2022

👇 A simple trick to get <$1 CPMs on TikTok?

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

Sep 15, 2022

🤳 Free (proven) UGC script, 11 simple CRO tips, and more!

In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.

Aug 25, 2022

👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

In this blog we dive into how you can combat rising CAC with proper affiliate marketing strategy, we have a breakdown of 5 marketing lessons we can learn from Shopify and we have a deep dive into Klaviyo’s new strategic partnership with Shopify.

Aug 4, 2022

😡 Instagram Outrage, TikTok SEO Playbook, and More

In this blog we discuss the backlash Instagram has been facing this week + how brands can adapt. We explore TikTok’s new pivot to SEO, and how to take advantage of it in your business.

Jul 28, 2022

💻 10X Your Productivity, Instagram Shopping Update, and More!

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

Jul 21, 2022

🎵 TikTok SEO, Building An 8-Figure Company, and More

In this blog we give you the playbook for building an international ecommerce business, we learn how to build an 8-figure company and we discover how TikTok is coming for Google in the search engine game.

Jul 14, 2022

☠️ The Failure of DTC, New TikTok Ads Data, and More

In this blog we have a fascinating thread on the hypothesis that DTC has ‘failed’ as a whole. Then we have an article on some updated TikTok ads data. Finally, we have a guide giving away the secrets to massive LinkedIn growth.

Jul 7, 2022

✅ Proven Market Research Checklist, Recession Data, and More

In this blog we have a full market research checklist, an article on important data re: the looming recession and we talk about how to run better 1:1 meetings.

Jun 30, 2022

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

Jun 24, 2022

💵 DTC Cashflow Management Playbook, Zac Efron Enters Ecom, and More!

In this blog we have 16 ways to generate creative marking ideas, we talk about Cashflow Management on your DTC and we have an article about Zac Efron joining L. Catterton’s Kodiak Cakes as Chief Brand Officer.

Jun 16, 2022

✅ CRO Masterclass, DTC Financial Benchmarks, and More

In this blog we have tactics you can use to get your conversion rate up. We have a breakdown of what it was like to attend Apple’s WWDC keynote and an analysis of financial benchmarks for DTC brand.

Jun 9, 2022

🤨 Meta COO Steps Down, Converting Landing Page Secrets, and More

In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.

Jul 3, 2022

🔐 Unlocking Better Ad Creative, Life Changing Google Drive Hack, and More

In today's blog, we dive into the future of ecommerce, AI, and the current economic situation. We reveal a life-changing Google Drive hack and we find out how to unlock better performing ad creatives.

May 27, 2022

🤖 Twitter's Bot Problem, $100M Deodorant, and More

In this blog we have a fascinating breakdown of Twitter’s spam bot problem and a breakdown of Notion’s masterful approach to brand and marketing.

May 20, 2022

📉 DTC During A Recession, The State of TikTok Ads, and More

In this blog, we explore how to use data to grow your ecom business, how your DTC business can navigate the looming recession and we have a deep dive into the current state of TikTok ads.

May 12, 2022

📈 0 to $30M Bootstrapped, Ecom Merchandising 101, and More

In this blog we talk about all things merchandising in ecommerce, we explore how to use a VA to save you 40 hours per month, and we learn how to scale your ecom brand to $30M without funding.

May 6, 2022

🤯 Elon Buys Twitter, Important Performance Max News, and More

In this blog we have a breakdown of the wild takeover Elon Musk pulled on Twitter, some new Performance Max updates that ecom marketers should know about and an entertaining and informative thread on the history of Chuck E.

Apr 28, 2022

😳 Community Building 101, Elon VS Twitter, and More

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

Apr 21, 2022

🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

Apr 14, 2022

📚 UGC Creative Playbook, Bootstrapping to $30M & More

In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.

Apr 7, 2022

🚀 How To Build A Profitable Brand, 40+ Viral TikTok Hooks, and More

In this blog we dive into what the future of ecommerce will look like, we have 40 potential viral TikTok hooks for you to steal and we find out how to build a profitable brand in today’s world.

Mar 31, 2022

🚀 TikTok Ads Secrets, F1's Genius Marketing Move, and More

In todays blog we reveal the playbook to scaling TikTok ads profitably, we have a fascinating breakdown of the marketing behind F1’s Drive to Survive series and we discover the way to find TikTok sounds with viral potential.

Mar 24, 2022

🚀 Unlock TikTok Ad Growth, Ecom Email Design Inspo, and More

In today's blog we discuss five major strategic mistakes ecom brands make, how to unlock growth via TikTok Ads and we have a quick round-up of email design inspiration for your ecommerce brand.

Mar 17, 2022

😢 How To Wreck Your Ecom Business, $10M Boostrapping Playbook, New State of The Whale & More

In today's blog we talk about ways to wreck your ecommerce business, how to bootstrap CROSSNET to over $10M and cash flow management for ecommerce businesses.

Mar 11, 2022

🐳 100M Dollar Mistake, Counterintuitive Marketing Strategies, and More

In today's blog we talk about why CX can’t be ignored, how a startup’s sole dependence on Facebook cost them over 100M dollars, how TikTok took over the world and 8 counterintuitive marketing strategies that actually work.

Mar 3, 2022

📈 High-Converting UGC Script, LinkedIn Cheat Sheet, Future of Shopify, and More

In today's blog we have a full LinkedIn marketing playbook, high-converting UGC script for you to steal and a brilliant piece on the evolution of Shopify.

Feb 26, 2022

🚀 Growth Playbook for Twitter, Cash Conversion Cycle, Marketing First Principles, TikTok Hacks & More

Today we talk about mistakes to avoid as entrepreneurs, 13 actionable strategies for audience growth on Twitter and how to use TikTok to scale your brand, organically.

Feb 17, 2022

🤯 Brand New Triple Whale Feature, How To Build a High Converting Site, Losing $35 Billion of Market Cap, and More

In this week's blog we cover how to craft a high-converting website, how to manage losing $35 BILLION of market cap and we found a free database of over 380 DTC brands that you can draw ad inspiration from.

Feb 10, 2022

🤑Million Dollar Engineers, Mythical Gold Jackets, NFT Loyalty Programs, Klaviyo Updates & More

In today's blog we talk about how lucrative engineering can be, we have an essay on some ways you could leverage an NFT loyalty program and what metadata is being used, mined and how useless most of it is.

Feb 3, 2022

🤮 LinkedIn Cringe, Web3's Summer of Love, Twitter Embraces NFTs, Remote Work Hack & More

Today we talk about how Twitter maybe the last domino to fall before mainstream adoption of NFTs. We have another exploration of Web3 and a read on why LinkedIn is so “cringe”.

Jan 27, 2022

🔊Sonic Branding, How Much Is a Viral TikTok Worth, Web3, New Pod & More

Today we have a wonderful read on Sonic Branding, a breakdown of the actual biz impact of a viral TikTok and an exploration of Web3 thru the lens of Aggregation Theory.

Jan 20, 2022

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

Jan 13, 2022

🤌 Upgrade Your Twitter, Muddy Bites Goes Viral, Why CPMs Are Meaningless, New Pod & More

Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.

Jan 6, 2022

⚰️ Powerpoint is Dead, Online Reviews in FB Ads, Q5 Tips, State of the Whale & More

In today's blog, we explore online Reviews in FB, how to maximize Q5 Ads and we have a wonderful business breakdown of the NFL. And as always we have our tip, tool and fact of the week. Def check the tool.

Dec 30, 2021

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Dec 28, 2021

🎅 Paradox of Choice, Chirpty, TikTok Bigger Than Google, Primer on Behavioral Economics & More

We have an eloquent essay on Nietzsche, Walking & Creativity. Three sensation threads, one exploring the paradox of choice. The second is an interesting take on the state of content marketing. Plus, our Chirpty!?

Dec 23, 2021

🍿 2022 eCom Predictions, Creative Might Not Be King, $40mm Per Year to DJ, Creative Analysis & More

In today's blog, we'll learn how to perform a quick and robust creative analysis and why creative isn’t always the biggest lever. Our recommended reading has a fantastic essay exploring misery and we'll be wrapping it up with our tip, tool and fact of the week.

Dec 16, 2021

🚢 Shopify Shipping Hack, Brand v Performance, TikTok Stardom, LTV Awesomeness & More

In this article we talk about hiring and scaling people, the false dichotomy between Brand and Performance, and the wild story about someone creating a song from a TikTok comment and then blowing up on Spotify.

Dec 9, 2021

🥸 Customer-First Data, BFCM Summit, Chaos in the Chess Community, Chase Dimond Pod & More

In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.

Sep 23, 2021

👟 AllBirds S-1, FB Automated Media Buying, Metaverse Explained & More

In this article, we touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.

Sep 2, 2021

Attribution Modeling: What It Is, And Why It's Important

A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.

May 19, 2022

How Does eCommerce Work?

The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.

Apr 29, 2022

How To Build an E-Commerce Website from Scratch

Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.

Apr 27, 2022

What Is Headless Ecommerce and What Are the Benefits?

Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.

Apr 25, 2022

The Complete Guide to Measuring Customer Engagement

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Apr 22, 2022

Why Is Customer Engagement Important in Ecommerce?

Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.

Apr 20, 2022

A Basic Guide to Creating the Perfect Marketing Funnel

A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.

Apr 18, 2022

The Pros and Cons of Shopify vs. Squarespace

Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.

Apr 15, 2022

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.

Apr 13, 2022

The Ultimate Guide to Big Cartel vs. Shopify

Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!

Apr 14, 2022

The Pros and Cons of Amazon vs. Shopify

Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.

Apr 12, 2022

The Pros and Cons of Woocommerce vs. Shopify

Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you.

Apr 11, 2022

9 Steps To Take When Facebook Ads Are Not Converting

Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.

Apr 7, 2022

15 Top Shopify Themes To Try

Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!

Apr 5, 2022

What Is Shopify Dropshipping?

Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.

Apr 4, 2022

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 1, 2022

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.

Mar 30, 2022

What Is Customer Retention?

Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.

Mar 28, 2022

5 Actionable Tips to Make Money With Ecommerce

If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more.

Apr 20, 2022

What Is a Good Conversion Rate?

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

Apr 20, 2022

How To Calculate Customer Retention Rate

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..

Apr 20, 2022

Here are the Only 4 Ecommerce KPIs You Need to Track

In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.

Apr 20, 2022

Global BFCM Stats, Canva's SEO Strategy, Shopify's BFCM Notebook, Dorsey Departs Twitter & More

Today’s issue of Whale Mail is stuffed with a CVS receipt’s worth of knowledge in a Shopify notification (that analogy works right?).

Dec 2, 2021

Marketing Efficiency Ratio: Why It Matters & How to Track It

Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.

Nov 30, 2021

🔮 Triple Pixel Beta: Let's Wrangle Attribution

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

Nov 23, 2021

🌐 Every Minute on the Internet, Shopify's Bet on the Future, Menu Optimization Tips & More

Here’s what you can look forward to in this blog, What does it mean to “exit” your eComm biz? Is your store’s menu optimized? How do you know if investing in SEO is right for your business? What Shopify’s principal engineer believes will be the future of commerce.

Nov 19, 2021

What Makes A Genius, Pinterest Ads, Insane Amazon Stat, Starbucks Domination & More

In this blog, we explore what makes a genius, Pinterest ads, and how Starbucks extracts maximum value out of every customer.

Nov 4, 2021

🍎 How Apple Built a Cult, The Best Trade Ever, Principles of Persuasion, Personalized Shopping & More

We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.

Oct 28, 2021

How F1 Makes Money, Tips to Increase AOV, New Brand Playbook, Reddit Gamechanger & More

Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.

Oct 22, 2021

Squid Game Takeover, Netflix + Walmart Collab, Supply Chain Explained, Pretzel Princess & More

Today we have an incredible discussion about the supply chain, we go into the viability of the “drop” strategy closing with Web dropping the hammer on the big brain moves of Walmart + Netflix. As always, we have our fact, tip, tool and question of the week.

Oct 14, 2021

A Complete Guide to the Fogg Behavior Model

The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

Oct 12, 2021

Why Facebook Broke, Behavioral Psychology, Marketing Mix Modeling, Dashboard Update & More

We have a fairly technical, but amazing article on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).

Oct 7, 2021

🍹Poolsuite Drops the Mic with guerilla marketing, Positive Thinking Principle, Crypto Bezos, New Pod & More

In this mail, we explore a masterclass in guerilla marketing and dive into the Metaverse. Closing with a reading section on the Positive Thinking Principle, and as always, we have our fact, tip, tool and question of the week.

Sep 30, 2021

UTMs: Here's Everything You Need to Know

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.

Sep 28, 2021

🐦Twitter Communities, CAC, Talent Curation, NFT Madness & More

In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.

Sep 9, 2021

A Guide to The Jobs to Be Done Framework 🥤

The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.

Sep 21, 2021

💄LTV Seduction, Everything Loops, Ad Copy Tips, DTC Pod and More

Today we have a fantastic roundup. Alex Danco has a set of essays that are just fabulous, I have linked to the last one. Check them out you won’t regret it.

Sep 16, 2021

How to Get More (500k) Email Subscribers in 10 Months 📬

In this post, we show you how to get more email subscribers (0 to 500k!) in just 10 months. There are a plethora of email marketing tips and strategies in this piece.

Sep 14, 2021

🌵What AOV Stands For, and 3 Kinds You Need to Know

After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.

Sep 7, 2021

Why Product Journey Mapping is Your New Secret Weapon

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

Aug 31, 2021

$960mm Pet Rock, Status as a Service, Tiktok Creators & More

This week we got a banger! Have you heard of NFTs? Why in the hell is a picture of a f*cking rock worth $960 million!? Well we have the answer: in two essays, SAAS & Status Monkeys.

Aug 26, 2021

🧑‍🌾 The Marketing Ecosystem Explained

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Aug 24, 2021

Klaviyo's LTV Super Powers, Time Blocking on Steroids & More

Welcome to the second issue of Whale Mail. This issue is a little different than Tuesday’s long form. This is an aggregation of all the awesomeness in DTC, Ecommerce, Marketing, Analytics & Strategy.

Aug 19, 2021

🔮 Triple Pixel: Everything You Need To Know

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

Dec 2, 2021

How to Calculate ROAS, And the 3 Kinds You NEED to Know

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.

Aug 17, 2021

Subscriptions are DEAD

In this episode, we sit down with Tim Masek and talk about his journey in the ecom space and his brand 1-800-D2C #You'reNotYourRoas