Learn more about the real-time command center for ecommerce brands
Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.
From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
In this blog we have must read material going into BFCM and the rest of the year.
In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.
In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.
In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.
In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.
In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.
Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.
The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.
Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.
Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.
Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!
Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.
Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you.
Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.
Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!
Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.
Learn how to make money online with ecommerce through proven strategies like dropshipping, white labeling, and site optimization. Start earning from your store today.
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
Learn what MER (Marketing Efficiency Ratio) means in marketing, how to calculate it, and how it compares to ROAS. Includes examples, use cases, and formulas.
We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.
The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.
After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.
Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.
A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.
This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.
The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.
Saunder, Logan and Rabah do a review over some BFCM metrics and then we jump into what you can do to make your December uber awesome. We also take some Q/A from our viewers.
The fellas break down a bunch of landing pages, homepages and PDPs in this complete CRO breakdown with Shaun Brandt.
Account audits can make or break you as an agency owner. Here is a quick step-by-step guide on how to audit ecommerce accounts.
Rabah and Corey go over everything you need to know about UTMs and how to maximize them with Triple Whale.
Rabah and Logan talk about the new updates to the Pixel page, and how ecom operators can use Triple Pixel to uncover actionable data.
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