👋Hello wonderful whale mailers. We have a heater for you today, so let’s jump in!
First we start with two epic product updates.
Pinterest integration is now live! All of your Pins data is now in your account and the ad spend is calculated into your MER automatically.
All of your data from every channel in one dashboard. Pretty slick.
Next, we have beefed up the Klaviyo dashboard and have added New Subscribers, Unsubscribes and Net Subscribers. On top of that we added Flows and a date picker. Incredible.
Now we move on to a deep conversation on the nuances of media buying and the best scaling strategy for Facebook Ads with Jourdan Smith. Sensational Pod. If you are buying Facebook Ads, this is a must listen!
The recommend reads is stacked with 3 bangers and a sublime Twitter thread. The first essay is an incredible exploration on price discovery. Super nerdy, but super fun!
The next rec is fun essay by Shane Rostad (one of my fave newsletters) on why you don’t need to optimize your store.
Moving along, we have included an epic long form essay on the best acquisition strategies for B2B SAAS.
Closing out the reading recs section is a fantastic thread on the Cult of Apple. Speaking of, just bought the 3rd Gen AirPod Pros, will report back soon.
As always, we have our fact, tip and tool of the week.
Thanks for being a Whale Mailer.
You rock and I think you are awesome.
Sensational conversation with one of the brightest minds in media buying. Jourdan drops knowledge on how he scales campaigns and thinks about media buying.
Stellar pod, with a stellar person!
Once the system was observed, its true state would be revealed to the observer. This implied that the act of observation changed how the universe behaved.
If you have a good product that people want, the design of your store matters much less than the quality of traffic you send to it.
A deep dive into our process for identifying the optimal B2B SaaS Marketing Channels for our clients, or Customer-Channel Fit.
What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions.
Pretty cool tool I was turned on to where you can create personalized Shopify pages using wizardy. Haven’t tried it yet, but implementing now. Will let you know 🙌
Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.
Hook up Octane and then use that zero party data you collect to heavily segment in Klaviyo and start sending the right products to the right people. Then print more monies!
The zero-party data marketing platform for Shopify. Increase conversion rates by collecting zero-party data to personalize the shopping experience.
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