As Black Friday Cyber Monday (BFCM) approaches, brands need more than just luck to succeed—they need the right tools. This year, we’re giving you a serious edge with six powerful new features designed to help you optimize ad spend, gain deeper insights, and drive more revenue—all in real-time. Let’s dive into what’s new and how these updates will help you maximize your success during the busiest shopping season of the year.
Plus, read to the end for access to our exclusive BFCM Resource Hub, packed with insights, strategies, and tools to make 2024 your best BFCM yet. 🏆
During BFCM, every second counts, but many brands don’t have the time to build custom dashboards for real-time insights. That’s where our pre-built BFCM templates come in, providing everything you need at a glance.
The Mission Control template covers all your critical metrics—blended ad performance, new vs. returning customers, web analytics, attribution data, industry benchmarks, and more—enabling faster, smarter decision-making.
For even more precision, the Hourly Performance template is designed for intra-day reporting and optimization, giving you real-time hourly breakdowns of your key metrics to keep you focused and informed.
Start planning your BFCM strategy with these templates and keep your brand agile throughout the season.
Knowing what questions to ask can be a challenge during BFCM, where time is limited and decisions need to be fast. Our BFCM prompts are designed to help you dig deeper into your data with ease, providing quick answers to guide your strategy and optimize performance.
These ten powerful prompts, tested by the Triple Whale team, are available in the Prompt Library and can be followed up with additional questions for deeper insights. Here are three examples to get you started:
Learn more about how to use these prompts. Start chatting with Moby to uncover critical insights and optimize your BFCM strategy today.
Understanding why your customers buy is more important than ever, and with our advanced post-purchase survey, you can capture deeper insights through smarter questions and personalized follow-ups. This level of feedback helps refine both your marketing and retention strategies.
Features like customer segmentation, dynamic question logic, and open-ended feedback let you ask tailored questions, while unlimited questions and answers ensure there are no limits to the insights you can gather.
Leverage these powerful features to enhance your post-purchase survey and strengthen your zero-party data-driven strategy today.
During high-pressure events like BFCM, Moby’s Build and Auto modes provide the flexibility you need.
When you ask a question Auto mode, Moby automatically determines which model is the best fit. This means simpler queries are handled by faster models, while more complex queries are assigned to models capable of delivering deeper insights.
With Build Mode, you can create reports in a split-screen view, tracking live visual updates alongside your queries. Analyze Mode offers a more conversational flow, embedding charts directly into the chat.
Whether you need quick answers or in-depth insights, Moby adapts to your workflow for faster, smarter decisions. Try both modes to make the most of BFCM.
Standard Meta events don’t capture the full customer journey. Sonar Custom Events solve this problem by offering more granular tracking, allowing brands to focus on high-value customer actions like new customer purchases or subscription sign-ups, optimizing your ad spend.
These custom events integrate with Meta’s Conversions API (CAPI), providing precise targeting and enhanced campaign optimization. On average, brands that implement Sonar for Meta see a +17% increase in ROAS within 30 days.
Tap into Sonar custom events to supercharge your Meta campaigns and boost your ROAS with better targeting and budget allocation.
Reviews have a direct impact on marketing and sales performance, and with our Yotpo integration, you can now track customer feedback alongside key performance metrics in one unified dashboard. This gives you a holistic view of how customer sentiment affects product success and marketing ROI.
The Yotpo integration categorizes reviews by sentiment, connects product satisfaction to sales, and lets you optimize ad spend on top-rated products. You’ll have real-time insights into which products are resonating with your customers and where you can improve.
Use customer feedback to refine your product strategy and optimize your marketing efforts by integrating Yotpo today.
These six new features are designed to give you the tools you need to navigate the intense BFCM season and maximize your revenue potential. Planning is important, but real-time adaptability is key to winning BFCM, especially with the unpredictability of 2024. Triple Whale equips you with live data, AI-driven insights, and pre-built dashboards, giving you the clarity and agility to make confident decisions during the busiest sales event of the year.
🚨 BONUS: Our 2024 BFCM Hub is now LIVE! 🚨
Get the insights and tools to win BFCM, including:
📈 Historical data trends from previous BFCMs
📘 Tactical advertising strategies for 2024
🤖 AI-driven tactics to stay agile
Maximize your 2024 Black Friday & Cyber Monday with Triple Whale.
👉 Explore the BFCM Hub
Not a customer yet? Book a demo today to see how these features can help your brand succeed.