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Running a brand is not for the faint of heart. Fragmented data, rising ad costs, an explosion of channels, and ad platforms over-reporting metrics can make confident decision-making harder than ever.
When we started Triple Whale almost four years ago, we were on a mission to make it easier to run a successful brand. As operators ourselves, we were so frustrated with all the tedious work and uncertainty we dealt with every day.
We knew there had to be a better way. To save time, to make more money, to make it less painful.
AI was just emerging, but we already knew it was going to be the unlock.
But for AI to actually work for your business, it needs access to all your data, centralized in one place. So, in 2021, we built a single source of truth for all the metrics we cared about. The Summary page was born.
For AI to give you accurate recommendations on where to spend your money and resources, it needed trustworthy data and measurement models. So we built the Triple Pixel to fill in the holes left by iOS 14.5 and other data privacy changes, so businesses could capture more first-party data. And we built attribution models on top, to guide you through the fog of attribution uncertainty and show you where to spend your next dollar.
The biggest unlock, however, comes when AI is able to quickly and flexibly access all of the data, normalized across your business.
So we made a big bet — we re-architected the entire platform to be optimized for AI.
At our Product Event on April 2, we unveiled exactly how the next generation of Triple Whale brings it all together into one agent-powered intelligence platform for your entire brand.
Keep reading for a recap of all our exciting new product updates and what they mean for your brand.
To get started with the agent-powered intelligence platform, request a demo.
The star of our product event was the official launch of Moby Agents — the world’s first intelligence agents for your entire brand. Here’s what sets Moby Agents apart from other AI solutions:
What Moby Agents can do for you:
These intelligent agents aren’t just for brands. Agencies can also use them to save hours of analysis and deliver even more impact across their business and portfolio.
See what Moby Agents can do for your brand.
The foundation of it all is the Triple Whale Data Platform – an AI-optimized, fully-managed data warehouse. Our rebuilt platform, optimized for AI, brings everything together as a single source of truth.
Using the lifetime of data across your brand, our AI-optimized data warehouse provides:
We’ve also expanded our integration ecosystem with nine new partners:
These aren’t just connections – they’re business multipliers. And bringing it all together in one place allows you to have that single source of truth.
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Learn more about how the Triple Whale Data Platform can unify your brand’s data, for fast and flexible data analysis.
We’ve created tools for every aspect of your customer journey and business operations. Let’s first dive into how our Acquisition tools help you scale advertising – to make every dollar work harder.
New acquisition features include:
More measurement models
To scale acquisition with confidence, choose the best option for your brand from our best-in-class models. For years, we’ve delivered best-in-class multi-touch attribution models, and now we are expanding measurement with two new types of measurement to make customer acquisition an art of precision:
Measurement Agent
With multiple measure models available, how do you compare them? A Moby Agent called the Measurement Agent can simplify that by running comparisons across the models for you. By automating the comparisons of MMM, Triple Attribution, and in-platform data, you can get the most holistic understanding of channel and campaign performance in seconds.
Ad Platform Controls
Save hours of jumping between platforms by updating status, budget, and bid amounts for Meta, Google, Pinterest, Snapchat, and TikTok campaigns directly from Triple Whale. And soon, Moby Agents will even be able to change budgets and statuses for you, too.
Sonar Optimize for Google (available today) and TikTok (coming soon)
Previously available only for Meta, you can now use Sonar Optimize, our data enrichment solution for platforms via CAPI integrations, for Google and TikTok. Sonar Optimize features a dashboard to track the performance and status of your CAPI integrations.
Attribution Sync for Meta (coming soon)
Introducing a groundbreaking native analytics integration with Meta that creates a direct data pipeline, sending Triple Whale’s attribution data straight to Meta’s optimization engine. Meta’s algorithm will now optimize campaigns based on the exact KPIs you track in Triple Whale, not generic conversion metrics.
To scale your advertising efforts and land more customers with Acquisition, request a demo.
Once you’ve brought users to your site, the next step is converting. The average ecommerce website loses 70% of customers between browsing and checkout — so we’ve designed new tools to help you recover those lost sales.
Advanced web analytics
The Conversion Add-On will include all of the web analytics we already track — like conversion rate, sessions, pages per session, bounce rate, and more — and now we’ve added:
Moby Agents CRO Collection
Agents like the Website Performance Agent and the Anomaly Detection Agent monitor everything, so you can convert anyone.
Use Conversion tools to transform traffic into customers.
After you’ve converted visitors into customers, the next step is to keep them coming back. The Retention Add-On tools will help you do just that.
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Moby Agents Retention Marketer Collection
Agents dedicated to retention can do the heavy lifting for you, like analyzing email/SMS campaigns with insights on copy and strategy.
Use Retention tools to keep your customers coming back.
The tooling that helps you analyze and optimize your entire business is also on our roadmap.
We’re working on expanding the availability of agents, adding more out-of-the-box agents, and making it easier to get started and deploy agents across your entire business.
And soon, these agents will be able to perform tasks for you – like interacting directly with browsers or other applications on your computer (seriously!). We’re also going to bring in even more data from other sources, like marketplaces, ERP, and more, so you and your agents will have even more data to work with.
The future of decision-making is here, and with agent-powered intelligence, you’re ready for it.
While your competitors are drowning in spreadsheets and juggling multiple platform dashboards, you could be leveraging AI to make quicker, smarter decisions to accelerate your brand’s growth.
As of April 2nd, we’ve expanded Moby Agents availability — opening just 300 more spots for brands and 200 spots for agencies that are ready to leave their competition in the dust. These limited slots will fill fast – and once they’re gone, you’ll be waiting in line while others race ahead.
Don’t just adapt to the future. Own it.
Book a demo today to discover how Triple Whale’s agent-powered intelligence will completely transform how your brand operates – saving you time and money!
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