😳 Community Building 101, Elon VS Twitter, and More

👋 Hello beautiful Whale Mailer!

This Thursday round-up is filled with 🔥 marketing resources, per usual:

First up is a podcast episode with Sarah Levinger. We talk about building a successful freelance biz in 2022.

Want to start freelance, or work with freelancers on the brand-side? You’ll love this episode.

Now, for our recommended readings. First up, a fantastic thread from Amanda Goetz on how to build a community for your brand. Like real, tactical advice. Not the fluff you see in most threads.

Next, we have an article highlighting the discrepancy between what you think buyers want and want they actually want. Must read for marketers.

And to round out the readings, we have an eye-opening thread from Dan Runcie on the truth about large social media followings. This one is in the context of musicians… but you’ll find that there are many parallels to our industry.

We also found a great podcast from the guys at All In that breaks down everything you need to know re: the standoff between Elon and the Twitter board.

Thanks so much for allowing us into this space in your inbox twice per week - much appreciated :)

Cheers,

R

Triple Whale - eCommerce Operating System

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🎙️You're Not Your ROAS

EP 26 - Sarah Levinger on Building A Successful Freelancing Business In 2022

In this episode of You’re Not Your ROAS, we chat with the wonderful Sarah Levinger about how to become a great freelancer in the DTC/ECOM space in 2022.

We also dive into the weeds of UGC content creation, and mistakes ecom brands make when working with freelancers. It’s a great one!

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👩🏻‍💻 What We Are Reading?

Consumers say they care about sustainability—their wallets say otherwise...

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

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🎧 What We Are Listening To?

E76: Elon vs. Twitter - All-In with Chamath, Jason, Sacks & Friedberg

This podcast from the fellas over at All In is a fantastic breakdown of what’s going on in the Elon VS Twitter standoff. Super interesting stuff.

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🤯 Fact of the Week

🧰 Tool of the Week

Shopify Theme Detector by PageFly

Shopify theme detector is a smart web application that allows merchants to quickly find out which Shopify Theme is being used.

AKA - another tool to help you spy on your competitors ;)

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🦸🏼‍♀️ Tip of the Week