🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

Hello beautiful Whale Mailer! 👋

Buckle up.

This Thursday round-up is full of actionable marketing resources, per usual:

First up is a fantastic podcast episode with Wesley St. Amand, founder of Dsrupt - a fast-growing creative agency.

Want to build an agency and avoid common mistakes? This episode is required listening.

Now, for our recommended readings. First up, a fantastic article from our friends at DTC Newsletter on how competition affects your brand’s marketing.

Next up is a write-up from the legend Trung Phan on how he predicts Elon Musk will change Twitter.

Finally, we have a thread from Jason Wong on how to make your SMS campaigns not boring. No more copy-pasting coupon codes, please.

Thanks so much for trusting us with space your inbox twice per week - we appreciate you :)

Cheers,

R

Triple Whale - eCommerce Operating System

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

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🥳 Geekout Miami

Geekout Miami is May 12 -14. Grab a ticket if you aren’t afraid to ride the lightning ⚡. I’ll be presenting along side a bunch of other crushers. It is hands down the best DTC conference out there.

If you have the cheddar, totes worth it. Plus, you can save 15% if you use the code RRAHIL15OFF at checkout :)

https://geekoutevents.io/miami

🎙️You're Not Your ROAS

EP 025 - Wes St. Amand On Founding & Scaling A Successful Creative Agency

Today Rabah sits down with Wesley St. Amand, founder of Dsrupt, a creative agency. Today Wesley shares some hard earned lessons from the past year of founding and scaling a successful creative agency. If you have similar goals, you’ll want to take his advice to hear. Lot’s of heat in this episode!

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👩🏻‍💻 What We Are Reading?

How Competition Shapes a DTC Brand

Great write up from the team at DTC Newsletter on 5 ways that competition can affect your DTC brand’s approach to marketing. Definitely worth the read.

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How Elon will change Twitter - Trung T. Phan

The Tesla and SpaceX chief owns 9.1% of Twitter and sits on its board. Could he be its CEO?

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🎧 What We Are Listening To?

Geoffrey Moore - Building Gorilla Businesses - [Invest Like the Best, EP. 261] - Invest Like the Best with Patrick O'Shaughnessy | Podcast on Spotify

Geoffrey Moore is the renowned tech author, consultant, and venture partner at Wildcat Ventures. Geoffrey has spent his career focused on the dynamics surrounding disruptive innovations and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets. This discussion is a masterclass on business strategy.

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🤯 Fact of the Week

The OG Twitter…

🧰 Tool of the Week

🔥 Twitter Thread Designer (free)

Here’s a cool tool we found that lets you create beautiful social media carousels out of any Twitter thread. Great for repurposing your work on Twitter to other, more visual, platforms.

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🦸🏼‍♀️ Tip of the Week