🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

👋Hello wonderful Whale Mailers.

Fantastic issue for you today!

In our recommended reading, we have a wonderful essay on navigating the mid-career plateaus and tips to level up.

Then we jump into some Twitter threads. The first is by one of our favorites, Eli Weiss, he drops some knowledge 💣s on the ideal customer experience and how to eradicate buyer’s remorse.

Next, we jump into a banger by Zach Stuck on how important your email popup is. Lastly, we finish with a succinct explanation on how the Triple Pixel works and all the capabilities it possesses.

Our recommended listening is a phenomenal pod with Nick Shackelford on what to expect in 2022. Dropping heat like he always does, it’s a great listen.

Fun fact: We just recorded a pod with him today, stay tuned it will drop next week :)

As always, we close with the tip, tool and fact of the week.

TY again for being a Whale Mailer. You are awesome!

Have a whale of day.

Cheers,

R

The Operating System for Ecommerce

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

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🚀 New Product Updates

No huge product updates this week. We did put turbo boosters on the page speed of the Pixel screen :) Stay tuned next week for some a tsunami of product updates.

🐳 State of the Whale

🎙️You're Not Your ROAS

Left the damn hard drive again…my b. New pod will drop tomorrow. It’s a super fun one with our in-house Pixel Expert, Corey Canestrare.

👩🏻‍💻 What We Are Reading?

Being Mid-Career Sucks: The Context Crisis

Headless employees are no better than headless chickens.

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🎧 What We Are Listening To?

Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford - Perpetual Traffic

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency.

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🤯 Fact of the Week

*It was released on Jan. 9, but too cool not to share :)*

🧰 Tool of the Week

🦸🏼‍♀️ Tip of the Week