Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Agentic AI vs. Traditional Automation: What It Means for Ecommerce Brands
Learn how agentic AI differs from traditional automation, where each fits in ecommerce, and how Moby turns data into decisions and action for brands.
The Brand-Building Playbook Behind YISE Beauty with Molly Sims
Molly Sims, founder of YISE Beauty (formerly YSE Beauty) and host of the Lipstick on the Rim podcast, joined us at Triple Whale's 2026 edition of The Whalies.
Moby AI vs. Generic AI: ChatGPT, Claude, Gemini, Comparisons
"How I see it is that Claude or ChatGPT is like a consultant. But Moby is an operator. That's a key difference." Jason Lu, Founder at Plaid Testing
Best AI Visibility and Optimization Tools for Ecommerce: How to Choose
Find the best AI visibility tools to keep your ecommerce brand in the conversation.
BFCM Email Marketing: 12 Strategies and a 2026 Send Calendar
Learn strategies to get and stay ahead with email marketing before BFCM 2026, including a full calendar on when to send emails.
Three Ways to Automate Media Buying (Even if You're a Total Beginner)
Automation can give media buyers precious time back so they can focus on the parts of the job they love to do.
Does AppLovin Actually Drive Revenue? Here's What the Data Says
A data-driven look at whether AppLovin actually drives incremental revenue for ecommerce brands, or just claims credit for sales other channels already earned.
What’s New in Triple Whale in July
You can now build high-converting landing pages, finally track your YouTube ads accurately, and let automation handle your repetitive daily tasks. See all July updates here!
Sonar Optimize: The Missing Link Between Measurement and Better Ad Performance
Your ads perform better when your data is accurate. Sonar Optimize makes sure that happens.
Introducing ChatGPT Integration and Sonar Optimize
ChatGPT Ads integration is here. Triple Whale helps brands measure and scale it.
10 AI Workflows Every Ecommerce Brand Should Be Running Right Now
See how leading brands are automating with AI. Plus, plug-and-play prompts you can drop straight into Moby.
Execute Decisions Across Every Ad Platform with Moby Actions
Moby Actions does the repetitive media-buying work—scaling winners, cutting losers, and managing budgets across Meta and Google—using data you trust and rules you control.