Rabah Rahil
About
CMO @ Triple Whale
What Is MER in Marketing? How to Calculate Marketing Efficiency Ratio (2025 Guide)
Learn what MER (Marketing Efficiency Ratio) means in marketing, how to calculate it, and how it compares to ROAS. Includes examples, use cases, and formulas.

All of Rabah Rahil's Articles
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Things to Know: What is a Good Conversion Rate?
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
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Rabah Rahil
March 21, 2025
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💥 How to make your product stand out, crazy new ecommerce AI tool, and more!
In this blog we have must read material going into BFCM and the rest of the year.
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Rabah Rahil
March 21, 2025
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💻 10X Your Productivity, Instagram Shopping Update, and More!
In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.
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Rabah Rahil
March 21, 2025
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🤩 Massive Shopify Update, Powerful Copywriting Tips, and More
In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.
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Rabah Rahil
March 21, 2025
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😳 Community Building 101, Elon VS Twitter, and More
In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.
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Rabah Rahil
March 21, 2025
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🤷🏻♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More
In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.
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Rabah Rahil
March 21, 2025
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📚 UGC Creative Playbook, Bootstrapping to $30M & More
In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.
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Rabah Rahil
March 21, 2025
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🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More
Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.
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Rabah Rahil
March 21, 2025
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🫀Anatomy of Business: Gross Profit & Gross Margin Explained
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
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Rabah Rahil
March 21, 2025
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Attribution Modeling: What It Is, And Why It's Important
A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.
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Rabah Rahil
May 2, 2025
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How Does eCommerce Work?
The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.
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Rabah Rahil
March 21, 2025
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How To Build an E-Commerce Website from Scratch
Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.
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Rabah Rahil
March 21, 2025
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What Is Headless Ecommerce and What Are the Benefits?
Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.
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Rabah Rahil
March 21, 2025
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The Complete Guide to Measuring Customer Engagement
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
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Rabah Rahil
March 21, 2025
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Why Is Customer Engagement Important in Ecommerce?
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
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Rabah Rahil
March 21, 2025
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A Basic Guide to Creating the Perfect Marketing Funnel
A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.
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Rabah Rahil
March 21, 2025
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The Pros and Cons of Shopify vs. Squarespace
Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.
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Rabah Rahil
March 21, 2025
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Learn From the Experts: Facebook Ad Examples
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
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Rabah Rahil
March 21, 2025
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The Ultimate Guide to Big Cartel vs. Shopify
Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!
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Rabah Rahil
March 21, 2025
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The Pros and Cons of Amazon vs. Shopify
Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.
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Rabah Rahil
March 21, 2025
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The Pros and Cons of Woocommerce vs. Shopify
Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you.
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Rabah Rahil
March 21, 2025
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9 Steps To Take When Facebook Ads Are Not Converting
Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.
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Rabah Rahil
March 21, 2025
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15 Top Shopify Themes To Try
Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!
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Rabah Rahil
March 21, 2025
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What Is Shopify Dropshipping?
Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.
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Rabah Rahil
March 21, 2025
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Everything You Need To Know About LTV in Digital Marketing
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
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Rabah Rahil
March 21, 2025
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How To Easily Calculate LTV
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
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Rabah Rahil
April 15, 2025
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What Is Customer Retention?
Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.
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Rabah Rahil
March 21, 2025
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How to Make Money Online with Ecommerce: 6 Expert Tips for 2025
Learn how to make money online with ecommerce through proven strategies like dropshipping, white labeling, and site optimization. Start earning from your store today.
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Rabah Rahil
April 17, 2025
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What Is a Good Conversion Rate?
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
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Rabah Rahil
April 18, 2025
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How To Calculate Customer Retention Rate
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..
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Rabah Rahil
March 21, 2025
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Here are the Only 4 Ecommerce KPIs You Need to Track
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
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Rabah Rahil
March 21, 2025
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What Is MER in Marketing? How to Calculate Marketing Efficiency Ratio (2025 Guide)
Learn what MER (Marketing Efficiency Ratio) means in marketing, how to calculate it, and how it compares to ROAS. Includes examples, use cases, and formulas.
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Rabah Rahil
April 30, 2025
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🍎 How Apple Built a Cult, The Best Trade Ever, Principles of Persuasion, Personalized Shopping & More
We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.
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Rabah Rahil
March 21, 2025
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A Complete Guide to the Fogg Behavior Model
The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
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Rabah Rahil
March 21, 2025
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UTMs: Here's Everything You Need to Know
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
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Rabah Rahil
March 21, 2025
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A Guide to The Jobs to Be Done Framework 🥤
The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.
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Rabah Rahil
March 21, 2025
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🌵What AOV Stands For, and 3 Kinds You Need to Know
After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.
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Rabah Rahil
March 21, 2025
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Why Product Journey Mapping is Your New Secret Weapon
Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.
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Rabah Rahil
March 21, 2025
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🧑🌾 The Marketing Ecosystem Explained
A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.
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Rabah Rahil
March 21, 2025
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🔮 Triple Pixel: Everything You Need To Know
This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.
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Rabah Rahil
March 21, 2025
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How to Calculate ROAS, And the 3 Kinds You NEED to Know
The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.
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Rabah Rahil
March 21, 2025
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