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As a Shopify merchant, you may need to get in touch with customer service for help from time to time. This article will show you how to easily get in touch with the Shopify support team.

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.

Cashflow is the lifeblood of your business, without it... well, you can say goodbye to ad budget, inventory, and more. Today's essay is a fantastic primer on how to approach cashflow management for your DTC business. By the end you'll feel confident re: your finance strategy going into 2023 and beyond.

In this blog we have must read material going into BFCM and the rest of the year.

In this article we’ll be covering subject lines, creatives, and the buzzword “segmentation” with clear action items for you to take away and apply to your holiday email marketing. So, buckle up and take notes!

In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!

In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!

In this blog we'll cover why ecom operators NEED an understanding of finance (it kills businesses), why DTC brands should get into retail, we'll explore Amazon as a channel for ecom brands and more.

In this blog there's a step by step walkthrough on how we would start and launch a brand going into 2023, we have some unconventional CRO advice and a fascinating breakdown on Pedialyte's (yes the hangover drink) genius marketing strategy.

In this blog we explore the future of VC funding for consumer brands, we learn how to start prepping for a successful (and profitable) BFCM and we have 5 pieces of actionable advice for early stage DTC brands.

In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.

In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.

In this blog we dive into how you can combat rising CAC with proper affiliate marketing strategy, we have a breakdown of 5 marketing lessons we can learn from Shopify and we have a deep dive into Klaviyo’s new strategic partnership with Shopify.

In this blog we discuss the backlash Instagram has been facing this week + how brands can adapt. We explore TikTok’s new pivot to SEO, and how to take advantage of it in your business.

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

In this blog we give you the playbook for building an international ecommerce business, we learn how to build an 8-figure company and we discover how TikTok is coming for Google in the search engine game.

In this blog we have a fascinating thread on the hypothesis that DTC has ‘failed’ as a whole. Then we have an article on some updated TikTok ads data. Finally, we have a guide giving away the secrets to massive LinkedIn growth.

In this blog we have a full market research checklist, an article on important data re: the looming recession and we talk about how to run better 1:1 meetings.

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

In this blog we have 16 ways to generate creative marking ideas, we talk about Cashflow Management on your DTC and we have an article about Zac Efron joining L. Catterton’s Kodiak Cakes as Chief Brand Officer.

In this blog we have tactics you can use to get your conversion rate up. We have a breakdown of what it was like to attend Apple’s WWDC keynote and an analysis of financial benchmarks for DTC brand.

In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.

In today's blog, we dive into the future of ecommerce, AI, and the current economic situation. We reveal a life-changing Google Drive hack and we find out how to unlock better performing ad creatives.

In this blog we have a fascinating breakdown of Twitter’s spam bot problem and a breakdown of Notion’s masterful approach to brand and marketing.

In this blog, we explore how to use data to grow your ecom business, how your DTC business can navigate the looming recession and we have a deep dive into the current state of TikTok ads.

In this blog we talk about all things merchandising in ecommerce, we explore how to use a VA to save you 40 hours per month, and we learn how to scale your ecom brand to $30M without funding.

In this blog we have a breakdown of the wild takeover Elon Musk pulled on Twitter, some new Performance Max updates that ecom marketers should know about and an entertaining and informative thread on the history of Chuck E.

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.

In this blog we dive into what the future of ecommerce will look like, we have 40 potential viral TikTok hooks for you to steal and we find out how to build a profitable brand in today’s world.

In todays blog we reveal the playbook to scaling TikTok ads profitably, we have a fascinating breakdown of the marketing behind F1’s Drive to Survive series and we discover the way to find TikTok sounds with viral potential.

In today's blog we discuss five major strategic mistakes ecom brands make, how to unlock growth via TikTok Ads and we have a quick round-up of email design inspiration for your ecommerce brand.

In today's blog we talk about ways to wreck your ecommerce business, how to bootstrap CROSSNET to over $10M and cash flow management for ecommerce businesses.

In today's blog we talk about why CX can’t be ignored, how a startup’s sole dependence on Facebook cost them over 100M dollars, how TikTok took over the world and 8 counterintuitive marketing strategies that actually work.

In today's blog we have a full LinkedIn marketing playbook, high-converting UGC script for you to steal and a brilliant piece on the evolution of Shopify.

Today we talk about mistakes to avoid as entrepreneurs, 13 actionable strategies for audience growth on Twitter and how to use TikTok to scale your brand, organically.

In this week's blog we cover how to craft a high-converting website, how to manage losing $35 BILLION of market cap and we found a free database of over 380 DTC brands that you can draw ad inspiration from.

In today's blog we talk about how lucrative engineering can be, we have an essay on some ways you could leverage an NFT loyalty program and what metadata is being used, mined and how useless most of it is.

Today we talk about how Twitter maybe the last domino to fall before mainstream adoption of NFTs. We have another exploration of Web3 and a read on why LinkedIn is so “cringe”.

Today we have a wonderful read on Sonic Branding, a breakdown of the actual biz impact of a viral TikTok and an exploration of Web3 thru the lens of Aggregation Theory.

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.

In today's blog, we explore online Reviews in FB, how to maximize Q5 Ads and we have a wonderful business breakdown of the NFL. And as always we have our tip, tool and fact of the week. Def check the tool.

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

We have an eloquent essay on Nietzsche, Walking & Creativity. Three sensation threads, one exploring the paradox of choice. The second is an interesting take on the state of content marketing. Plus, our Chirpty!?

In today's blog, we'll learn how to perform a quick and robust creative analysis and why creative isn’t always the biggest lever. Our recommended reading has a fantastic essay exploring misery and we'll be wrapping it up with our tip, tool and fact of the week.

In this article we talk about hiring and scaling people, the false dichotomy between Brand and Performance, and the wild story about someone creating a song from a TikTok comment and then blowing up on Spotify.

In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.

In this article, we touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.

A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.

The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.

Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.

Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.

A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.

Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you. 

Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!

Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.

Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you. 

Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales. 

Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!

Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit. 

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company. 

Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it. 

If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more. 

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..

In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.

Today’s issue of Whale Mail is stuffed with a CVS receipt’s worth of knowledge in a Shopify notification (that analogy works right?).

Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

Here’s what you can look forward to in this blog, What does it mean to “exit” your eComm biz? Is your store’s menu optimized? How do you know if investing in SEO is right for your business? What Shopify’s principal engineer believes will be the future of commerce.

In this blog, we talk about creative testing strategy, how important communities are, and the data overload we are now experiencing. We have a thread on how to keep churn low and as always we have the tip, tool and fact of the week at the end.

In this blog, we explore what makes a genius, Pinterest ads, and how Starbucks extracts maximum value out of every customer.

We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.

Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.

Today we have an incredible discussion about the supply chain, we go into the viability of the “drop” strategy closing with Web dropping the hammer on the big brain moves of Walmart + Netflix. As always, we have our fact, tip, tool and question of the week.

The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

We have a fairly technical, but amazing article on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).

In this mail, we explore a masterclass in guerilla marketing and dive into the Metaverse. Closing with a reading section on the Positive Thinking Principle, and as always, we have our fact, tip, tool and question of the week.

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.

In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.

The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.

Today we have a fantastic roundup. Alex Danco has a set of essays that are just fabulous, I have linked to the last one. Check them out you won’t regret it.

In this post, we show you how to get more email subscribers (0 to 500k!) in just 10 months. There are a plethora of email marketing tips and strategies in this piece.

After reading this post, you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

This week we got a banger! Have you heard of NFTs? Why in the hell is a picture of a f*cking rock worth $960 million!? Well we have the answer: in two essays, SAAS & Status Monkeys.

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Welcome to the second issue of Whale Mail. This issue is a little different than Tuesday’s long form. This is an aggregation of all the awesomeness in DTC, Ecommerce, Marketing, Analytics & Strategy.

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.