Facebook

Agency

Artificial Intelligence

Meta's Health and Wellness Restrictions: Policy Changes & Fixes

Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.

Feb 12, 2025

Allie Mistakidis

2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands

Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.

Allie Mistakidis

Facebook Ad Benchmarks by Industry (Updated Data)

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries from over 11,000 ad accounts for the period of 11/17/2024-12/16/2024 compared to the month prior. How did your performance stack up?

Allie Mistakidis

Understanding Revenue Attribution and Why It's Important

If you don't know where your sales are coming from, you're wasting advertising dollars.

Drew Fallon

3 Tactical Tips for When Meta Advertising Hurts Your DTC Business

Meta madness is still afoot. Here are 3 tactical things you can do to support marketing efforts if you're still affected.

May 5, 2023

Alexa Kilroy

Scaling on Facebook in 2023 with Ad Creative

Unlock the power of your ad creatives and boost your Facebook advertising results with these tested ad creative strategies!

Apr 17, 2023

Ben Radack

How to Run Facebook Ads

When it comes to running Facebook Ads, you have a few choices. You can work with a Facebook advertising agency, a freelancer, or run your Facebook Ads in-house. This article teaches you how to run Facebook ads and more importantly, how to scale up your campaigns.

Feb 14, 2023

Alex Golick

9 Critical Facebook Ad Creative Fundamentals

To make sure your brand thrives for years to come, you’ll need to focus your marketing team’s energy on developing a creative strategy founded on nine direct response principles. Here are 9 fundamentals to focus on when developing and optimizing your Facebook ad creative.

Feb 10, 2023

Justin Buckley

Facebook CAPI (Meta Conversions API) in 2025: What It Is & How to Set It Up

Discover how to use Facebook CAPI — Meta’s Conversions API — to track conversions more accurately in 2025. Learn the differences between Meta Pixel and CAPI, plus setup tips and best practices.

Sep 21, 2024

Justin Buckley

Your Complete Guide To Facebook Ads For Ecommerce

Since Facebook can be quite intimidating to new advertisers and smaller players, with its variety of ad formats and targeting options, this guide will give you a comprehensive overview of how to use Facebook Ads for eCommerce and how to correctly measure and attribute your ad performance.

Jan 18, 2023

Pia Mikhael

Cost Caps Bidding: What It Is & Why It Should Be A Part Of Your Facebook Ads Strategy

If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.

Jan 5, 2023

Pia Mikhael

7 Strategies to Make Facebook Ads Work in 2023

Do Facebook Ads work? Without a doubt. You just have to know which buttons to push. Here’s a breakdown of the core elements we are focusing on at ATTN Agency to drive sustainable improvements within Facebook and Instagram ads to hit our clients big picture goals, and how you can apply them to your own strategy.

Dec 21, 2022

Justin Buckley

How to Navigate Facebook Ad Analytics Post-iOS14

If you're running Facebook ads for your business, it's crucial to track and analyze your ad performance in order to make informed decisions and optimize your campaigns. In this blog, we'll cover everything you need to know about Facebook ad analytics.

Dec 14, 2022

Tom Rozee

Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API

Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.

Jul 6, 2024

Kaleena Stroud

Your All-in-One Guide to Facebook for Ecommerce

In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.

Nov 20, 2022

Colin Dougherty

🎯 My Exact FB Ads Strategy For 2022

Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.

Jan 25, 2022

Cody Plofker

How to Set Up a Facebook Shop

Setting up a Facebook Shop is a fast and effective way to sell through Facebook. Learn how to set up your own Facebook shop here.

Jun 1, 2022

Colin Dougherty

The Top 10 Facebook Analytics Tools For 2022

Looking for the best Facebook analytics tool? Here's a comprehensive list of the top 10 social media analytics tools for 2022.

Jul 27, 2022

Colin Dougherty

How to Chef Up Scalable Facebook Ads Like Gordon Ramsay

Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.

Jul 13, 2022

Jess Bachman

How The Facebook Ads Reporting System Works

Facebook Ads are some of the most effective forms of advertising. This article takes a look at the Facebook Ads reporting system and how it works.

Jun 20, 2022

Colin Dougherty

Facebook Analytics: The Ultimate Guide for 2023

What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.

Jun 16, 2022

Colin Dougherty

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

Jun 9, 2022

Alex Greifeld

Can I Really Just “Go Broad” On Facebook?

The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.

May 27, 2022

Alex Greifeld

The 5-Step Facebook Ads Audit

Facebook Ads Manager can be confusing. In this post, we look at our top 5 favorite indicators for evaluating poor performance and how to optimize them.

May 23, 2022

Cory Dobbin

TikTok Ads vs. Facebook Ads: Which Works Better for Ecommerce in 2025?

Trying to choose between TikTok and Facebook Ads? Compare cost, performance, creative demands, and targeting options in this 2025 guide for ecommerce brands.

Jan 7, 2025

Cody Plofker

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.

Apr 13, 2022

Rabah Rahil

How To Improve Facebook Ads Performance After iOS 14

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.

Oct 5, 2021

Alex Greifeld

No items found.

Get started for free

CHECK OUT WHAT'S NEW IN TRIPLE WHALE

Featured resource

Facebook

Meta's Health and Wellness Restrictions: Policy Changes & Fixes

2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands

Facebook Ad Benchmarks by Industry (Updated Data)

Understanding Revenue Attribution and Why It's Important

3 Tactical Tips for When Meta Advertising Hurts Your DTC Business

Scaling on Facebook in 2023 with Ad Creative

How to Run Facebook Ads

9 Critical Facebook Ad Creative Fundamentals

Facebook CAPI (Meta Conversions API) in 2025: What It Is & How to Set It Up

Your Complete Guide To Facebook Ads For Ecommerce

Cost Caps Bidding: What It Is & Why It Should Be A Part Of Your Facebook Ads Strategy

7 Strategies to Make Facebook Ads Work in 2023

How to Navigate Facebook Ad Analytics Post-iOS14

Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API

Your All-in-One Guide to Facebook for Ecommerce

🎯 My Exact FB Ads Strategy For 2022

How to Set Up a Facebook Shop

The Top 10 Facebook Analytics Tools For 2022

How to Chef Up Scalable Facebook Ads Like Gordon Ramsay

How The Facebook Ads Reporting System Works

Facebook Analytics: The Ultimate Guide for 2023

I Was Wrong About Facebook Traffic Campaigns

Can I Really Just “Go Broad” On Facebook?

The 5-Step Facebook Ads Audit

TikTok Ads vs. Facebook Ads: Which Works Better for Ecommerce in 2025?

Learn From the Experts: Facebook Ad Examples

How To Improve Facebook Ads Performance After iOS 14

Loved & Trusted