Whale Mail

Agency

Artificial Intelligence

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

Nov 10, 2022

Rabah Rahil

👩🏻‍💻 Bari’s Bootcamp: How to Write an Organic Social Strategy

At the end of the day, your strategy is your north star. In this article you'll learn how to think strategically and talk about it with executive leadership and get on board with the craziness.

Oct 25, 2022

Bari Rosenstein

💻 10X Your Productivity, Instagram Shopping Update, and More!

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

Jul 21, 2022

Rabah Rahil

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

Jun 24, 2022

Rabah Rahil

🛍 How To Run Effective Promotions

If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.

May 10, 2022

Alex Greifeld

😳 Community Building 101, Elon VS Twitter, and More

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

Apr 21, 2022

Rabah Rahil

🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

Apr 14, 2022

Rabah Rahil

📚 UGC Creative Playbook, Bootstrapping to $30M & More

In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.

Apr 7, 2022

Rabah Rahil

🐳 How To Increase Email Revenue: A New Framework

If I had to name one digital marketing channel with the most wasted potential, it would be email marketing. If you want to increase email revenue, you have to take a different approach.

Mar 1, 2022

Alex Greifeld

👩‍🔬 The 5 Step Ecommerce Ad Account Audit

FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.

Feb 1, 2022

Cory Dobbin

🎯 My Exact FB Ads Strategy For 2022

Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.

Jan 25, 2022

Cody Plofker

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

Jan 13, 2022

Rabah Rahil

📇 How to Manage Your Customer Portfolio

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

Jan 11, 2022

Alex Greifeld

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Dec 28, 2021

Rabah Rahil

🎰 How I Plan To Double Our Business In 2022

In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.

Dec 21, 2021

Cody Plofker

🍩 How Does Advertising Work?

As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.

Dec 14, 2021

Alex Greifeld

🤑 A Simple Formula for High Converting Upsell Offers

While plenty of apps will have you believe you need fancy “AI” product recommendations, it doesn’t have to be complicated. In today’s post we’ll talk about how you can create a simple offer that adds incremental revenue to every sale.

Dec 7, 2021

Shane Rostad

How To Run Ads On TikTok

In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.

Aug 15, 2022

Ash Melwani

How to Chef Up Scalable Facebook Ads Like Gordon Ramsay

Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.

Jul 13, 2022

Jess Bachman

TikTok Marketing 101: How to Grow Your Business on Tiktok

Learn TikTok marketing essentials from the mind behind Auntie Anne’s TikTok account. This blog covers the anatomy of a TikTok and practical tips for your biz.

Jul 11, 2022

Bari Rosenstein

How Psychology-Based Creative is Changing the DTC Industry

The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.

Jun 28, 2022

Sarah Levinger

Marketing Attribution 101

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

Jun 13, 2022

Alex Greifeld

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

Jun 9, 2022

Alex Greifeld

🎣 12 Customer Acquisition Strategies For DTC Brands

In order to grow your DTC brand, you need to attract customers. Here are a few ideas to help your customer acquisition strategy.

Jun 3, 2022

Alex Greifeld

Use These Creative Testing Strategies to Scale Your Ads With Certainty

Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.

Jun 1, 2022

Jakub Szunyogh

Brand Storytelling: What It Is & How To Use It

You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.

May 25, 2022

Alex Greifeld

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

May 22, 2022

Cody Plofker

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022

Alex Greifeld

💰3 Finance Concepts That Will Make You A Better Marketer

In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.

May 10, 2022

Alex Greifeld

How to Run a Profitable A/B Testing Program in Marketing

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

May 9, 2022

Alex Greifeld

The 5 Biggest Time-Wasters in E-commerce 🤕

Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.

May 17, 2022

Alex Greifeld

How to Increase Your Business Health (And Get More For Your Money)

In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.

May 19, 2022

Alex Greifeld

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

May 17, 2022

Alex Greifeld

Marketing Efficiency Ratio: Why It Matters & How to Track It

Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.

Nov 30, 2021

Rabah Rahil

🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?

Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.

Nov 16, 2021

Logan Brown

First Party Data vs. Third Party Data

Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data

Nov 9, 2021

Logan Brown

3 Ways Facebook ROAS Is Abused

Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.

Nov 2, 2021

Alex Greifeld

🍎 How Apple Built a Cult, The Best Trade Ever, Principles of Persuasion, Personalized Shopping & More

We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.

Oct 28, 2021

Rabah Rahil

What Is LTV in Marketing? A Deep Dive

Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.

Oct 26, 2021

Logan Brown

A Complete Guide to the Fogg Behavior Model

The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

Oct 12, 2021

Rabah Rahil

How To Improve Facebook Ads Performance After iOS 14

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.

Oct 5, 2021

Alex Greifeld

UTMs: Here's Everything You Need to Know

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.

Sep 28, 2021

Rabah Rahil

A Guide to The Jobs to Be Done Framework 🥤

The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.

Sep 21, 2021

Rabah Rahil

Why Product Journey Mapping is Your New Secret Weapon

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

Aug 31, 2021

Rabah Rahil

🧑‍🌾 The Marketing Ecosystem Explained

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Aug 24, 2021

Rabah Rahil

How to Calculate ROAS, And the 3 Kinds You NEED to Know

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.

Aug 17, 2021

Rabah Rahil

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