DTC

6 Reasons Artificial Intelligence Will Be Key to Digital Transformation in 2025

Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.

BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales

The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.

Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024

On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.

Google Ads Benchmarks by Industry: October 2024

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries for Google Ads during October 2024. How did your performance stack up?

Facebook Ad Benchmarks by Industry: October 2024 Data

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries from over 11,000 ad accounts for October 2024. How did your performance stack up?

Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2024

Get ready for the biggest sales event of the year with this checklist! 10 tips to make the most out of BFCM 2024.

Black Friday 2024 Advertising Guide: Data, Insights, and Strategies You Need to Win BFCM

Your Guide To Turning Pop-ups Into Personal Shoppers

In this guest blog from our friends at Justuno, you can learn how to break down a customer's activity onsite into welcome, browse/cart abandonment, and return visitor journeys to make the three key touchpoints on a website work to create endless engagement opportunities!

How to Win BFCM With AI: 7 Strategies to Optimize Your Ecommerce Business

BFCM is a key moment that brands need to capitalize on, and BFCM 2024 will be more unpredictable than ever. Businesses need to be agile, make decisions quickly, and adjust marketing efforts in real-time to succeed this year. In this article, we’ll explore some ways that AI can significantly impact your business, from task automation to dynamic ad creatives and more. Utilizing a platform like Triple Whale that provides a streamlined, clear, and coherent view of key revenue drivers will set brands up for success.

Marquis Increased Average Monthly ROAS by 350% Using Triple Whale

How does a beverage brand translate its retail success to DTC? In this article, we’ll outline what Marquis does, the challenges they faced with pivoting from retail to DTC, and how RSN8 Media and Triple Whale empowered them to identify opportunities through better data visibility and attribution tracking. 

How to Master Customer Retention & Maximize DTC Sales

Read this article to discover some actionable tips for prioritizing retention strategies without overspending. The best way to do this is to keep your strategies data-informed, so you’re not spending money in the dark!

Does Your Brand Really Need a Mobile App?

Deciding whether your brand needs a mobile app can be challenging. While apps do perform better in most areas, they might not be the right fit for every brand. Not all brands need an app, but many think they do. So, how do you know if an app is right for you? This article from Shop2App will outline how to decide!

Trends by Triple Whale: Week of September 9th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Elevate Your Pet Brand: Boosting Customer Lifetime Value and Conversions

Pet brands must contend with higher CPC, CPM, and CPA costs, combined with a much lower average order value than most DTC brands. It’s more challenging to acquire new customers than ever, which makes nurturing existing customers a very important strategy to set yourself apart from the pack. In this article, we’ll outline how to understand the modern pet owner, the importance of focusing on customer lifetime value (LTV) as a DTC pet brand, and how to ensure you’re crafting an experience that will keep your customers returning for more. 

BigCommerce x Triple Whale

We’re proud to announce that Triple Whale now has a beta integration with BigCommerce, and the advanced analytics, AI automation, and business intelligence offered by our tech stack can be utilized by BigCommerce merchants.

Skyrocketing Apparel Sales: A Strategic Overview

In the first half of 2024, our team at Brick undertook a transformative journey with an apparel brand, propelling its sales by 69% compared to the first half of 2023. This was achieved by nearly doubling our Facebook ad spend while maintaining the blended ROAS goal. This case study explores the analytical depth and nuances that we were able to achieve to help us drive such scale for this client.

Amazon Prime Day 2024 Recap: Consumer Trends and Insights for DTC Brands

How did you fare on Prime Day? In this article, we'll take a look at consumer purchasing behavior during the Prime Day Event in 2024, and also compare some performance statistics from Triple Whale users who experienced a massive revenue increase in 2024 compared to 2023.

The Future of Automation and AI in Customer Experience

Excited about the potential for AI in your customer experience workflows, but not sure where to start? This guest blog from our partners at Gorgias outlines exactly how AI can increase support efficiency and scalability, save on operational costs, initiate proactive support, and meet the ever-evolving expectations of the modern customer.

Trends by Triple Whale: Week of July 15th, 2024

Another week, another round of Trends by Triple Whale. We’re taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Trends by Triple Whale: Week of July 8th, 2024

Another week, another round of Trends by Triple Whale. We're taking a look at ecommerce metrics for a large cohort of Triple Whale users across Meta, Google Ads, and TikTok platforms. How did your performance compare for CPM, CPC, CPA, and ROAS?

Manufactured Virality: Leveraging Modern Affiliates for Explosive DTC Growth

In this blog, we’ll outline how to position your brand for the best chance of going viral, how the influencer landscape has changed over the past decade, and Noah Tucker’s two strategies for diversifying customer acquisition channels so you’re not just relying on paid ads to get new customers. 

Trends by Triple Whale: Week of June 10th, 2024

How did your ecommerce metrics compare to these benchmarks from thousands of Triple Whale users? Take a peek at metrics like CPM, CPC, CPA, and ROAS and how they differed amongst the most popular ad platforms: Meta, Google Ads, and TikTok.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

The AI Transformation: Issue #9

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new version of Triple Whale, platform updates, Moby use cases, Board Templates, and a glimpse behind the scene for what our team is excited about!

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies for improving average order value (AOV) which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

Trends by Triple Whale: Week of June 3rd, 2024

How did your ads perform last week? Take a look at how Triple Whale users fared with their ad performance on Meta, Google, and TikTok in this breakdown of the Memorial Day sales week.

Gorgias x Triple Whale for Customer Service Insights

Introducing the Gorgias x Triple Whale integration, where you can view your high-level CS metrics from Gorgias alongside your most important business metrics. Centralizing your data will save you time, so you can track your total number of tickets, average response time, and average resolution time right in Triple Whale.

A Guide to Ecommerce Metrics

CPM, CPC, CPA...what are they, and how do they all work together to impact your return on ad spend (ROAS)? This article outlines the important metrics you'll need to be intimately familiar with to maximize your DTC business's ad performance.

Unraveling Cross-Channel Attribution: A Comprehensive Guide

The emergence of machine learning and artificial intelligence in marketing analytics represents the latest frontier in the evolution of cross-channel attribution, promising even greater accuracy and insights. In this article, we'll provide an overview of what attribution models are, some of the most popular attribution models, and the best practices for implementing a cross-channel attribution strategy in today's marketing world.

Taboola x Triple Whale for Advertising Insights

Introducing the Taboola x Triple Whale integration, where combining Triple Whale's first-party data and Taboola’s extensive ad metrics allows you unparalleled visibility into your marketing efforts. It’s all about connecting the dots between ad spend and actual sales, ensuring every decision is data-driven. Ecommerce brands can leverage this integration to optimize ad spend, enhance customer acquisition, and maximize profitability.

Trends by Triple Whale: Week of May 20th, 2024

Each week, we'll take a look at ad performance across thousands of DTC companies using Triple Whale to optimize their advertising efforts. Read on to see how the metrics landed for ad performance during the week of May 12-19th, 2024.

8 Strategies to Improve Average Order Value for DTC Brands

In this article, we’ll have a look at some different strategies which are as effective, but often overlooked. Here are some important ways you can boost the AOV of your DTC store and maximize your CAC.

Trends by Triple Whale: Week of May 13, 2024

Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.

SQL for Marketing in Ecommerce: Benefits + Use Cases

These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.

The Whalies: Innovation, Inspiration, and a Rockin’ DTC Party

Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!

Stop Blaming Meta: A Look at Ad Performance in March 2023

Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!

How Beauty Brands Use ShipBob & Triple Whale to Scale

In this article, we’ll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there. 

Why a TikTok Ban Would be Bad for Business

In this article, we’ll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data). 

11 Ways to Create a Strong Brand Identity for Ecommerce Website

Looking for ways to create a strong brand identity for an ecommerce website? Boost your ecommerce site's recognition by implementing these 11 concise tactics.

Introducing Trends By Triple Whale

Have you ever wished there was a way to see how your brand's data stands up to others in your field? Enter Trends, Triple Whale’s latest and greatest industry benchmarking tool. A brand new way to see how your company’s metrics - like ROAS, CPA, and CPC - compare to those of your peers. 

DTC Killed the Mall Shoe Store: The Rise of Omnichannel Commerce

Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales. 

Building the Next Gymshark: Economies of Scale

It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.

Simple Modern’s Simple Strategy for Breaking into Retail Sales

It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!

Unlocking the Power of A Linear Attribution Model

Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.

People Buy From People: The Future of Creator x Brand Collabs

The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, we’ll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.

Cannabis in Ecommerce: How Brēz Set a New Standard for Alcohol-Alternative Beverages

Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.

How Apparel Brands Use Triple Whale & Yotpo to Scale

In this article, we’ll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a bird’s eye view of your data, to make better decisions.

Whale Informed #003: Zuckerberg's Meta Quest 3 vs. Apple Vision Pro & MrBeast Dropping DTC

In this week's episode of Whale Informed, Ethan and John discussed Mark Zuckerberg's “honest review” of the Apple Vision Pro, some strategy and news surrounding a creator-led brand that dropped their ecommerce presence last week.

Super Bowl Sunday: Commercials, Traylor, and How Triple Whale Brands Advertised by Industry

Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, we’ll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last. 

Unlock TikTok: 3 Ways to Turn Low AOV into More LTV

TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!

Whale Informed #001: What’s Happening in ECommerce?

Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!

Five Predictions for ECommerce Trends in 2024

2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if you’re ready for where these trends are heading! 

2024 So Far: A Tough Start, or Just as Expected?

No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.

How Can Big Data Improve Customer Experience?

This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.

Yotpo x Triple Whale for SMS + Email Marketing Magic

Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.

Black Friday TikTok Ads: How Brands Drive Sales for the 2024 Holiday Season

Some big brands made some big moves on TikTok for BFCM 2023, and they danced their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena in 2023, to prepare for mastering TikTok ads for BFCM 2024.

Black Friday Google Ads: How Brands Drive Sales for the 2024 Holiday Season

With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.

ShipStation x Triple Whale for Shipping Data Insights

Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!

Enhancing Customer Understanding with Cohort Analysis

When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.

Black Friday Facebook Ads: Data, Strategies, and Examples for 2024

In this article, we’ll outline some benefits for advertising on Facebook during this highly competitive period, including a closer look at some key statistics for how Triple Whale customers used Facebook ads during BFCM 2023. Additionally, we’ll provide some ad examples and strategies for success when advertising on Facebook for BFCM 2024.

How to Manage Your Sales During BFCM

Staying agile is necessary during a busy BFCM season, and these tactics can help you get ready for the busiest season of the year. In this article, we'll discuss what the trends indicate BFCM will look like in comparison to recent years, quick tips for a successful BFCM, the latest Triple Whale tools that make agile decisions easier, and stress reduction hacks that can help you keep you sane during this insanely busy time.

Why Post-Purchase Surveys Matter: Using Zero-Party Data to Uncover Customer Insights

What are post-purchase surveys, and why do they matter? In this article, we'll discuss what you should ask in a survey and how to use your responses to improve the customer experience to keep your loyal customers coming back.

You’ve Got (Direct) Mail: How DTC Brands Can Use Old School Marketing in New Ways

A review of why direct mail is relevant for ECommerce businesses, its benefits, how to set up a direct mail campaign along with tips for success, and how to measure your campaign performance.

Shipping Integrations for DTC ECommerce: Make Shipping Efficient to Delight Your Customers

Often an afterthought, the process of shipping your DTC product should be a primary focus for delivering a quality customer experience. This article discusses why you might want a shipping integration in your DTC store, factors to consider when choosing which integration to go with, and some of our favorite options for taking your shipping operation to the next level.

Riding the Viral Wave: Preparing and Responding to Sudden Fame in DTC Ecommerce

In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.

How to Write Product Descriptions That Sell: An E-commerce Guide

Stop losing sales due to dull product descriptions. Discover strategies for persuasive and SEO-friendly text.

4 Things To Consider When Running Advantage+ Shopping Campaigns on Meta

There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!

Revolutionize Influencer Marketing: Optimize Video Shopping to Elevate Customer Engagement

A great introduction to video shopping, how to add shoppable videos to your site, and some tips for producing high-quality content for brands and influencers alike.

How Triple Whale Helped the Miami Heat Grow Their Revenue by 275% During the 2023 Playoffs

Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.

How to Start a Subscription Box Snack Company

Subscription boxes are a great business idea, whether you’re starting one from scratch or adding to your existing DTC offerings!

4 Ways Brands are Using Triple Whale to replace and supplement GA4

Facebook's New Power Five of Metrics

If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.

The Ultimate Guide to Organic Pinterest Marketing for DTC Brands

Pinterest isn't going anywhere, and with nearly half a billion active users, it can be a huge source of organic traffic. This guide will give you everything you need to know.

Purchasing Moments: 8 Ways to Create Them

From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.

A Guide to Shopify Subscriptions

Shopify has announced they're now offering subscriptions within the app. Here's a quick guide for you to get started!

The Complete Guide to Shopify Bundles

The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.

Shopify Editions Summer ‘23: The Coolest New Features for DTC Brands

Shopify announced 100+ different product updates for Summer ‘23, including but not limited to: Shopify Bundles, Shopify Collective, B2B features, and Shopify Sidekick. Read on to learn more!

Click, Print, Profit: What Print-on-Demand Can Do For Your DTC Business

Learn all about print-on-demand: a low cost, low risk way to build a DTC business or to elevate an existing brand with the swaggiest swag.

Influencers, Social Media, and Moonshot Marketing: How to Make Your Product Stand Out From the Crowd

Shoot for the moon and you'll land amongst the stars: applies to moonshot marketing! Learn how to stand out from the crowd with creative marketing strategies.

Get Primed for Prime Day: Tips For Making the Most of Amazon’s Biggest Sale Event

Don't miss the prime opportunity to grab deal-motivated buyers!

What is AOV? The 7-Step CRO Approach to Elevating Your Average Order Value

Maximize your average order value by making offers your customers can't refuse!

Weebly vs. Shopify: Which is the Better Option for Building Your Online Store?

Let's compare these two mighty contenders, Weebly vs Shopify, exploring their features, pricing, ease of use, design, Ecommerce functionalities, SEO capabilities and so much more!

Why Your Hero Products Should be the Atomic Unit of Your Business

Let your best-selling DTC product stay in the driver’s seat to drive success!

Turn Small Clips into Big Profit: A Guide to YouTube Shorts

Short videos can = big gains!

5 LGBTQ+ Brands That Made a Splash for Pride 2023

Several LQBTQ+ brands created and promoted new products for Pride this year. Here’s a quick roundup of 5 favorites in the DTC space that created interesting, inspiring, or just plain cool products. 

All About Dynamic Product Ads and Why You Need to Use Them

Did you know that dynamic product ads account for 1/4 of paid social ads? Learn why you need to add them to your marketing plan.

The Power of a Proven Customer Lifecycle Marketing Strategy

As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?

Understanding How Trends and Seasonality Can Influence Demand to Maximize Adspend

Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.

Customer Experience Goes Beast Mode: Using AI to Drive Sales in a Creator-Led Brand

A chatbot with personality is the way to win the customer experience game.

Introduction to AI Shopping: A Personalized Experience

Learn more about the way AI is shaping the future of shopping by utilizing conversational commerce to drive DTC sales.

Mastering Lifecycle Marketing for eCommerce: The Complete Guide

In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.

3 Tactical Tips for When Meta Advertising Hurts Your DTC Business

Meta madness is still afoot. Here are 3 tactical things you can do to support marketing efforts if you're still affected.

Customer Lifecycle vs Customer Journey: Understanding the Differences

Let's look at customer lifecycle vs customer journey, their differences, and their importance in eCommerce.

I Read Nielsen’s 2023 Marketing Report So You Don’t Have To

Nielsen's 2023 Marketing Report is 23 pages of delicious data on the state of advertising. Here’s the TLDR, and what it might mean for you.

Customer Lifecycle Journey Mapping: What You Need To Know

The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.

6 Tactical Ways to Improve DTC Customer Retention in 2023

The cost to acquire a customer isn't getting any cheaper. Here are 6 actionable, highly effective ways you can invest in improving DTC customer retention today.

AI in Ecommerce 2023: Unlocking the Potential for Your Online Business

Ben walks you through some of the different ways you can use AI to help scale your ecommerce business in 2023.

Thoughts on the Current State of the Consumer Venture Capital

The drought in the funding markets over the last few quarters may have you curious what's really going on. Drew's here to unpack the state of Consumer VC in 2023 for us.

Here's Why Dropshipping Is Worth It (And Profitable)

In this article, we’ll explore the benefits of starting a dropshipping store and explain why it can be a profitable and worthwhile business model for entrepreneurs.

Is Ecommerce Dead? The Evolution of the Middleman

Feeling like DTC is dead? Drew doesn't totally agree. Here are his predictions for the future of ecommerce.